BEER PROMOTION

KHIMLAL ARYAL

THE PRODUCTION

Our consumer product is beer (name yet to be published)

The target segment for beer would be “offering refreshment and social enjoyment”

This product is latest product of carlsberg group. And alcohol free premium beer is also available with this brand.

TARGET CUSTOMER PROFILE18-25 25-40 ABOVE 40

YEARSCelebrating, enjoying their time

Stressed and high pressure of job.

Looking for passing their time either being alone or they need to stay alone but enjoying their time

18-2525-4040 above

Advertisement requirements and mediums

As our product is new so we need to advertise our product. As consumer can’t know how good our product is, without letting them know about our product.

mediums1.Web2.Newspaper3.Hoarding4.Sponsoring social events5.magazines

Incetives to production

Alcoholic or alcohol free beers.

Diversity of flavors

Cane is available in different size

USPA Fourth best company production(carlsberg group)

“Lead a perfect professional or intelligent life style….pay less and enjoy more with the branded company label”

DETAILSThis product is one of products of carlsberg group, leading the forth most successful beer company of the world. Considering the new scenario, The new production is going to be produced. As carlsberg has been providing best beers and producing more than 140 brands in beer across the globe, this product is considered to be famous in today’s market. This is an invention after reviewing the feedbacks, comments and suggestions made by its consumers.

PRODUCTION DETAILSAvailable in all sizes

Different level of alcohol(premium beer to hard alcoholicLevel; upto 8.8%)

Easy carrying, recycling purposes

Variation in prices(as size is different)

BUDGETESTIMATE BUDGET

Advertising $100,000Wages $60,000Salaries $80,000Sponsoring $50,000 Others $60,000

TOTAL $350,000

NOTE: the estimated budget on each topic is subjective to be transferred into another topic if needed.

guess of budget

AdvertisingWagesSalariesSponsoringOthers

STRATEGIES• Better advertising campaign• Reduce price• Free sampling• Questionnaire for surveys

UP-SELLING

$3 for each separate 350 ml beer $12 for 6 beers of the same brand.

SCRIPT

Hello, my name is Laxman, a sale person of carlsberg group. After lots researches being conducted, we are best in all of them. Though we still need to let people know about our product. Lots of clubs have been using our beers and the feedback is all good. Would you like to spend your couple of minutes with me on phone?

Questions please……….. THANK YOU!!!!!!!!!