PROMProactive Merchandising on OOH Displays

Confidential

systems deliver accurate viewing measurements for:

Every Face Counts

In-door (OOH) Digital Signs (DS) TV Monitors Non-digital Signs

In-store Product Shelves Window & Product Displays End-cap displays

video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data:

For How Long?How Many?

*Available Q208

Who?Age, Gender

What did they see ?(Sync to Playlist)

Opportunity to See )OTS(Total Footfall

The Solution

‘s solutions make targeted PROactive Merchandising (PROM) possible – adapt advertising content in real time to match the viewing audience

PROM

Corporate

Technologies Inc

Incorporated in Delaware 40 Employees:

HQ – Tampa, Florida: 6 employees R&D/International support- Israel (34)

Customers in 6 continents Market leader Superior technology (development since 2002)

Privacy Statement

TruMedia is fully respectful of the audience’s privacy and is completely anonymous: no personally identifiable information is ever collected; no video or still images are ever recorded, no photo archive or database is used.

& for Digital Signage Maximize out-of-home advertising value Increase in-store promotion effectiveness

for End-caps & Gondolas Optimize shopper marketing

Evaluate shopper engagement (by proximity)

Allio-for PROM + measurement

shipments start 3/09

Products

Dimensions: 20mm x 35mm x 240mm

Camera placed above screen/display

How it works

iCapture Video Analytics Accuracy: 95% - People Counting 90% - Gender Classification 88% - Age Group Classification

125°

22ft

Identifies any number of concurrent viewers within

the field of view.

The PROM Solution

PROM – Proactive Merchandising

Analyze audience in real-time, to match the actual viewing audience

Content management system

adapts content to audience

Target by: Audience size

Gender

Majority male/female

Kids vs. grown-up

Family

PROM Logic

Ad change modes Change next ad by current audience Stop and insert new ad now

Ad selection criteria Audience size (most valuable ad) Match demographics

Pricing models Annual SW License Pay per viewer or per qualified viewer

PROM – Value Proposition

Increase ad effectiveness

Increase ad revenue by higher qualified viewer rates

Engage current audience – attract new viewers

PROM Models

Single Viewer PROM

A solution for screens that are intended for viewing from close range targeting a single viewer

Available as a software only solution (PC+USB Cam)

Interaction Information Proximity to screen (Face

size) Engagement time Attention time Distance Dwell Time Age-group Gender

Basic PROM

4 audience size indicators sent in real time to player: Zero Low Medium High

Thresholds between levels are user-configurable Stand Alone / Connected to TruMedia Portal Includes SVP

Trumedia Portal(Measurement)

Trumedia Portal connection(Optional)

Content Player

PROM Basic messages (Low/Medium/High)

AlliO

Ad PROM

Real time detailed audience data: Gender Age Group Presence (within the field of view of

the sensor without engaging) No Portal connections Smart Scheduling – patent pending

Algorithms increase advertising effectiveness by scheduling ads for maximum exposure to targeted viewers

Includes Basic PROM & SVP

Smart Scheduling Playing messages in a loop – not effective Smart Scheduling Algorithms

Using PROM information for carousel management Choose best message for current audience Balance qualified viewers among all ads Increase effectiveness of each ad

Example:

Carousel:

Audience:

PROM:

Pay Per Viewer

Demographically segmented audience measurement (iCapture) support new ad revenue model: Charge per qualified viewer Charge per number of viewers

PROM increases # of qualified viewers Revenue share model

DS Network TruMedia, Player vendor, DS Network

Measurement Using PROM Real time PROM information enables basic measurement

which can be included with the player log-file.

Approved by Nielsen ,TNS and meet OVAB metrics !!

---------------------------------------------------------------------- Demonstrate effectiveness Help in planning and scheduling of future campaigns

Advanced measurement is available via Trumedia portalMetric Real-Time Counts )PROM(Portal

Live countsYN

Viewer countsEstimated per AdY

Attention span statisticsN (SVP only)Y

Content-based reportsExposure time Engagement count

Aggregate reports )multiple screens(

NY

PROM Hardware Options

External Hardware by TruMedia External Hardware by Samsung Integrates AlliO into screen

bezel

AlliO

Dimensions: 24mm x 45mm x 240mm

Questions?