Project workIn their groups, students are required to work on a project during the course period and present it in the last 11th or 12th session

Study can be conducted in Manipal/Udupi/Mangalore. Project optionsProject 1 Choose a company in FMCG product category and study Distribution policies and processes of the company Revenue, Cost structure (Opex), capex, working capital and channel ROI Redistribution resources and manpower Number of outlets covered/beats/frequency of servicing Project 2 Choose a company in consumer services product category and study Channel formats adopted by the company Channel value proposition and profitability/ROI Channel policies and processes of the company Lead generation and conversion process ( OR) Branded retail business modelProject 3 Choose a company in appliances/durables product category and study Channel formats adopted by the company Channel policies and processes of the company Revenue, Cost structure (Opex), capex, working capital and channel ROI Franchisee business models for exclusive storesProject 4 Competitive benchmarking for a category Distributor and Retailer survey for a specific product category for competitive benchmarking on policies, terms, margins, price proposition, market servicing etcMethodology Discussion with distributor/retailer/Company SE or ASM thru structured questionnaire and Retail call to learn thru observation and freewheeling discussion

TimelinesActivityTimeline

Selection of Project and company ( Category for Project 4) End of session 3

Submitting the research plan End of session 5

Submitting the questionnaireEnd of session 9

Presentation on findings to facultyEnd of session 12

Presentation to classSession 15/16

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