Project Update 2nd

project :

Foreign College Students’ Perception of Thai Brand Products

Interview with Stanford’s Students ( In dorm and during meals)

Talking with STEP staffs

Progress :

Assumptions Vs Facts People here know

Red Bull well and know that it is from Thailand.

Some Thai products like MAMA and Red Bull T-Shirt are widely popular here.

People recognize some Thai Brands.

They don’t know any Thai brands.

They don’t know that Red-Bull actually come from Thailand and never see MAMA before.

>> Hard to identify their Perceptions

6 from 8 students said they think of “ Thai Food” first when mentioning Thailand

The most popular food among them is PadThai.

Spicy& Noodles are their impressions of Thai Food.

Interesting Findings

Pad Thai Tom Yum KungVariety of other Thai Noodles : Thai Boat

Noodles , Rad Na, Pad Kee Mao

Most Popular Thai Food

All of them like Thai food and love to have Thai food for their meals.: Thai Café & Restaurants

Thai food in campus : Food Truck ( very rare)Dining Halls ( not that Thai) Thai café ( which is very popular but owned by

Vietnamese and opened in limited times : M-F 11am-2.15pm (reference : Slickhours.com )

Although Dining Halls’food is good, students said they start to get bored of it.

Thai Café

Yelp.com

76 Reviews (7th April)The best hole in the wall at

Stanford!

Service is very fast, but staff can come off as rude

Asian food who are tired of the dining hall's buffets and

can't deal with the abomination known as Panda

Express.Too bad the only trustworthy

thing about it is the price. Only $6 for whatever meal the "Thai Nazi" dishes out for that

day.

Be ready to endure the huge line around lunch time (but it

moves fast), and to be yapped at by the Thai Nazi (better have your order and money ready

when you get to the front of the line!), but it's all worth it!!

>> High Demand for Thai Food in Campus

>> Less competitors

Marketing plan for Thai food restaurant in Stanford campus

New Project

Find Consumers’ needs &problems : Survey : questionnaires and Interview

Stanford’s StudentsThai food restaurants owners

Develop Concepts of the restaurant (or Café)

Survey Thai food Restaurants nearby

Develop Marketing Plan for the restaurant

How?

Consumer Analysis : Survey Competitors and Market analysis ( roughly) STP : Segmentation-targeting- positioning4 P :

ProductPrice Place ( Channel – Location might be tentative) Promotions – IMC

Long-term Plan

Not cover : Financials information ( ex. Budgets, Profit and ROI) , Operation, and maybe location

What the marketing plan will cover?

High Demand for Thai Food in Campus & Less competitors >> interesting opportunity

UsableeHigh possibilities to be complete in

limited time • My Personal interest >> Motivation & Happiness

WHY ?

Foreigner Consumers 'insight about Thai Food

Getting to know Thai restaurant market hereMore experience and Marketing knowledgeIdea for people who want to open restaurants

in Campus Inspiration & Motivation Most important : HAPPINESS

Expectations