Post on 26-Jan-2016
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INSTRUCTIONS
Please go through the case description and the accompanying Excel file, which represents the management team’s current projections. All assumptions (2013E and onwards) in the Excel file maybe modified.
This is a team game. The course participants are requested to divide themselves into teams of 4. During the game, 1 member from each team will be assigned to a special task. The team will have to nominate that person. It is recommended that, (1) the teams discuss the case at least once, prior to the game, (2) the participants carry their laptops to class.
The M&A Game will be played over 90minutes. Each 15min slot will represent a day. During the course of the day you will receive additional information, e.g. the government is contemplating an excise rebate for food processors.
At the end of the 90 minutes period, you will be required to firm up your bid for the Target.
DISCLAIMER: The case narration and the accompanying data are entirely works of fiction.
PROJECT MANGOES�
M&A Game
XLRI, Jamshedpur
1. Pref
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Rajendra
So he loMANGO
2. Ove
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face
a Sharma lov
estral farm ies. His familyt‐grandfathediscarded a
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ooked lovingOES. As CEO o
erview of Aam
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om Yoga, Bae place in thincluding plawing mangoeve that manYogic prope
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s death, in acg the profitsAamzini Lim
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aba Aadmdedevoted him
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uld sell Aamrk that Baba
me – Case
age 2 of 5
Dussehri ured that trate had
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amdev
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ajendra recoIndia itself wntially put th
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XLRI
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ustrating. RelRajendra waa dedicated gers in globan preparatio
arold Parker ra’s easy Ind
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arold felt tha
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at a Yogic m
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me – Case
age 3 of 5
petition er.
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CEO) was was
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ango
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4. The
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5. The
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re were globs stewardshipanted Harold
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er Marketing
dback from ct. However, ing brands. Ts of Aamzini us.
er Marketing
day of debatm had conclure hesitant t
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oday, Rajendvernment waat Aamzini cohat Cepsi Ind. Rajendra cr
h as Rajendraa and Pinaki every field.
Sharma Man
al pulls too. p over the lad out.
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g ‐ India:
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ing on the puded that theto look at any
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t team had lomango food ped to other f
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Malihabad
reholders wers, the Total
ry positive. Cs could not dke’s cola branranding. Any
s of introduceeded to be uor to 2018.
ooked at theproducts. Thefood items p
ast with the he legacy ofn exchange ef Pinkai Chak
ed Pinaki Chr rivalry was
ere baying fo Shareholde
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ing Aamziniunderstood
application eir feedback prepared from
Hon. Ministef Baba Aamdearner. Rajeravarty was
akravarty (alegendary. T
Graduating
XLRI
or Harold Parr Returns ha
ruly believed between Aateam felt thhe brand pe
in the Northbetter. The t
of the patenwas that them mango.
er of State foev. The MOSndra had alsalso aggress
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hile at Mayotted against
9, Mayo Colle
me – Case
age 4 of 5
During 4% p.a.
ini was ther y the uld be
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pulp f the
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College, each
ege
XLRI – M&A Game – Case
Page 5 of 5
Pinaki’s family history was also entwined with the king of fruits. His family had been mango farmers in Murshidabad since the time of Nawab Siraj‐ud‐Doula.
In their final year at school, Rajendra was the captain of Rajasthan House and Pinaki of Colvin House. But their rivalry ended in a damp squib with Kashmir House sweeping the honours that year. Maybe, Rajendra Sharma mused, it was finally time to teach PC a lesson.
6. Here and Now
The clock struck 1’o clock. His senior team would be ushered in any moment now. They had been analysing the financials and working on the bid estimate. In the past they were both incisive in their analysis and decisive on the way forward. Importantly for him, they always laughed heartily at his jokes.
Rajendra started rehearsing this new joke that he’d picked up, “Horse walks into the bar ....”