Sell, Sell, Sell (and Listen)

Get THEM to Listen to You

Noa Barbiro

Senior Product Manager

or

Noa

Product Manager

The life and adventuresof

a Product Manager in a

B2B WORLD

Acknowledge the

Elephant

Focused ContentMessages Visuals Inbound

Our Journey Today:

Focused Messages. What Sells

Focused Messages

Start with the

Bottom-lineReflect the

Problem

Story Telling REALInsights

Be your

audience

Domain Expert

It’s a CONVERSATION.

Listen

Personalize

Optimize Visuals. Drive call-to-action

Context

What I’m trying to say ..

What I want to leave behind

VS.

Example – Digital Media Usage

0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5

2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3

0.30.3 0.4

0.81.6 2.3

2.62.8 3.1

0

1

2

3

4

5

6

7

Ho

urs

per

day

Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD

Other Connected Devices Desktop / Laptop MobileSource: KPCB

Example – Digital Media Usage

0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5

2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3

0.30.3 0.4

0.81.6 2.3

2.62.8 3.1

0

1

2

3

4

5

6

7

Ho

urs

per

day

Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD

Other Connected Devices Desktop / Laptop Mobile

52%

39%

Internet Usage (Engagement) Growth Solid +11% Y/Y = Mobile @ 3 Hours / Day per

User vs. <1 Five Years Ago, USA

9%

Example – Digital Media Usage

0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5

2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3

0.30.3 0.4

0.81.6 2.3

2.62.8 3.1

0

1

2

3

4

5

6

7

Ho

urs

per

day

Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD

Other Connected Devices Desktop / Laptop MobileSource: KPCB

Internet Usage (Engagement) Growth Solid +11% Y/Y = Mobile @ 3 Hours / Day per

User vs. <1 Five Years Ago, USA

Example – Digital Media Usage

0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5

2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3

0.30.3 0.4

0.81.6 2.3

2.62.8 3.1

0

1

2

3

4

5

6

7

Ho

urs

per

day

Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD

Other Connected Devices Desktop / Laptop Mobile

Internet Usage (Engagement) Growth Solid +11% Y/Y = Mobile @ 3 Hours / Day per

User vs. <1 Five Years Ago, USA

52%

39%

9%

Example – Digital Media Usage

0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5

2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3

0.30.3 0.4

0.81.6 2.3

2.62.8 3.1

0

1

2

3

4

5

6

7

Ho

urs

per

day

Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD

Other Connected Devices Desktop / Laptop MobileSource: KPCB

Internet Usage (Engagement) Growth Solid +11% Y/Y = Mobile @ 3 Hours / Day per

User vs. <1 Five Years Ago, USA

Example – Digital Media Usage

0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5

2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3

0.30.3 0.4

0.81.6 2.3

2.62.8 3.1

0

1

2

3

4

5

6

7

Ho

urs

per

day

Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD

Other Connected Devices Desktop / Laptop Mobile

Internet Usage (Engagement) Growth Solid +11% Y/Y = Mobile @ 3 Hours / Day per

User vs. <1 Five Years Ago, USA

52%

39%

9%

Example – Digital Media Usage

0

1

2

3

2008 2009 2010 2011 2012 2013 2014 2015 2016YTD

Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD

Mobile

Desktop / Laptop

Other connected Devices

Source: KPCB

Hours per day

Example – Digital Media Usage

0

1

2

3

2011 2012 2013 2014 2015 2016YTD

Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD

Mobile

Desktop / Laptop

Other connected Devices

Source: KPCB

Hours per day

Example – Digital Media Usage

Source: KPCB

Example – Digital Media Usage

Source: KPCB

Example – Digital Media Usage

Mobile digital media use per day to surpass PC since Q32012

Mobile

PC

Other connected Devices

Source: KPCB

0

1

2

3

2011 2012 2013 2014 2015 2016YTD

Hours per day

Example – Digital Media Usage

Use of digital media through PC to lag behind Mobile

Mobile

PC

Other connected Devices

Source: KPCB

Hours per day

0

1

2

3

2011 2012 2013 2014 2015 2016YTD

Colorful is nice…

(when you are trying to throw a party)

But if you have one idea to convey…

Make sure it’s the only thing that stands out

Sell your ideas inbound

Inbound Communication

Iterate mission statement

Takeaways

Well prepared

persuasive data Sells

ThanksNoa.Barbiro@amdocs.com

Noa.Barbiro@gmail.com

Noa Barbiro

+972-52-3857058