Robi Ganguly CEO, Apptentive@rganguly@apptentive

EXPERIENCES

Feedback Loops & Creating Amazing

How do you build an app that people love?

#PeopleNotUsers

Three Pillars of PM Information

The “What”

Analytics

The “How”

UX & Research

The “Why” Customer Feedback

The Consumer Connection Expectation

<1% Lifetime Interaction Rate

<.1% Mobile Lifetime Interaction Rate

The“SilentMajority”

Feedback Has a Bad Name

Relationships Begin With Listening

APPTENTIVE MODEL Roll out by Q3 2015

Changing Product RolloutsChanging Product Rollouts

Push, Pull, Discuss

DialogSmart Surveys Open-ended Feedback

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Why wait to build it, when you can have all the benefits today? New Customer Expectations

Why wait to build it, when you can have all the benefits today? A Regular Benchmark Matters

“We look at it every day as it helps (us) understand what our guests like or where we may have a problem that needs to be addressed,”

InterContinental Hotels Group’s Director of Mobile Solutions, Bill Keen

Why wait to build it, when you can have all the benefits today? Today: Feedback & Experience

The Team

Robi Gangulyrobi@apptentive.com

415.939.7143@rganguly

@apptentive