Product Service Innovation

Last Minute

Kim So-Yeon Jung Sang-Chul

Hwang Hyeon-InJung Dumo

Product name: Capumbrella

Contents

• Beginning of Idea• Things need to be consid-

ered• Idea Iteration Process

Beginning of Idea

1) One people always gets wet when we share umbrella 2) Easy to lose

3) People still get wet even if they are using um-brella 4) Strangle with other people’s umbrella

Beginning of Idea

5) Hard to make umbrella stand by itself 6) Hand gets cold during winter

7) Hand gets wet when we fold umbrella 8) Bag gets wet even if we use umbrella

Beginning of Idea

9) Heavy to carry big one whereas small one easily gets wet

10) Too many same umbrella therefore, customize own umbrella

Things that need to be considered

Umbrella should be circular shape

Society acceptance

Affordable Handy

BrainstromingCage-like umbrella

Obstacles• It doesn’t look nice• Difficult to hold the umbrella• Difficult to fold and carry

BrainstromingCouple umbrella

Obstacles• It is heavy• It is expensive• Difficult to carry around• It blocks other people’s path Harms society

Brainstroming (Rough one)

Idea Iteration Process1st Prototype of Capumbrella

Obstacles• Hard to realize• Hard to fold• Heavy• Not many difference with big umbrella

Function

2nd stage Windshield

3rd stage Windshield expands

2nd stage

Idea Iteration Process1st Prototype of Capumbrella

Obstacles• Hard to realize• Hard to fold• Heavy• Not many difference with big umbrella

Function

2nd stage Windshield

3rd stage Windshield expands

Wind shield attached to wire 3rd stage with partial expan-sion

Idea Iteration Process2nd Prototype of Capumbrella

Function

2nd stage Half Windshield3rd stage Windshield expands

Idea Iteration Process2nd Prototype of Capumbrella

Function

2nd stage Half Windshield3rd stage Windshield expands

Idea Iteration ProcessFinal Prototype of Capumbrella

Function

2nd stage Half Windshield3rd stage Windshield expands• Handle with hotwire• Tripod

Idea Iteration ProcessFinal Prototype of Capumbrella

Function

2nd stage Half Windshield3rd stage Windshield expands• Handle with hotwire• Tripod

Capumbrella – The Mechanism

• Simple mechanism of covering coil surround the handle of umbrella and battery is used for the power

Handle with Hotwire

Capumbrella – The Mechanism

• Simple mechanism of covering coil surround the handle of umbrella and battery is used for the power

Handle with Hotwire

Capumbrella – The Mechanism

• To avoid the heat of hotwire escape we add glove

Handle with glove or hand cover

Capumbrella – The Mechanism

• To avoid the heat of hotwire escape we add glove

Handle with glove or hand cover

Capumbrella – The Mechanism

Tripod of umbrella

Capumbrella – The Mechanism

Expansion mechanism

Capumbrella – The Mechanism

Whole part of expansion mechanism Full expansion

Capumbrella – The Mechanism

90 degrees folded Fully folded

SY* Customers can choose the size of the font, colors, and letters according to their preferences.

•Targeting the sensitive, who wants to have their own-unique umbrella

Capumbrella – The Customization

Conclusion