Product Lifecycle Management:Product Lifecycle Management:Ideation and InnovationIdeation and Innovation

Mileta M. Tomovic, PhD

W.C. Furnas Professor

Purdue University

John N. and Connie Taylor Lecture

The Future of Knowledge Economy

• The Knowledge Economy is being eclipsed by the Creativity Economy.

• The new core competence is Creativity. It isn't just about math and science anymore. It's about creativity, imagination, and, above all, innovation. The knowledge is being commoditized.

• The U.S. is the leader in the Creativity Economy - for the moment.

<http://www.businessweek.com/smallbiz/content/feb2007/sb20070227_818588.htm?chan=search>

Creativity Economy

The new forms of innovation driving Creativity Economy forward are based on an intimate understanding of consumer culture - the ability to determine what people want even before they can articulate it.

Innovation “Definition”

• “The successful exploitation of ideas, into new products, processes, services or business practices” (DTI Innovation Unit)

• “It is about people creating value by implementing new ideas” (Innovation Network)

http://www.principalvoices.com/business.html

http://www.thinksmart.com/mission/dna/

Components of Successful Innovation • A "people dependent",

collaborative skill involving – scouting the future – generating new ideas – choosing the best – rapidly and effectively

implementing and – then learning the lessons from

successes and failures – in order to begin again

Enabling Innovative Organizations (EIO): <http://www.mindman.net/innovation/index.asp>.

The Importance of Being First-to-Market • Being first in any market category is going to give you the

edge – being the leader comes from being first. • It's much easier to get into the mind of consumers first

that try to convince people you have a better product.

The Importance of Being First-to-Market http://www.1000ventures.com/business_guide/product_devt_new-to-the-world.html

Cycle of Innovation Repeating innovation is critical to sustaining above average long term profits.

Innovation Creators: <http://innovationcreators.com/wp/?p=8>.

Global Innovation Opportunities• The Internet and high-speed data networks offer

solutions to typical innovation problems:– creativity management– new product development– product life cycle management– enabling organizations to tackle the daily challenges of

innovation

http://www.urenio.org/2005/12/01/intelligent-innovation/

Building Innovation as a Capability

• Critical success factors in building Innovation as a capability within the Organization:

– Leadership and Followership

– Climate and Environment

– Structured Idea Management Process that gathers ideas from Employees, Customers and Supply Chain Partners

http://www.mindman.net/innovation/index.asp

People Drive Innovation

• Revolutionary Thought Leaders

• Revolutionary Thinking Seminar

• Free to Win

• Coaching

http://www.mindman.net/innovation/index.asp

Multidisciplinary Teams• Multidisciplinary teams are the heart of any innovation method.

• Quite simply, great work is accomplished by “Hot Teams”.

• Teams include people from various disciplines:– Human Factors – Mechanical/Electrical Engineering – Manufacturing – Healthcare – Business Factors – Kid-Centric Design – Industrial Design – Environments – Interaction Design – Software Engineering   

http://www.ideo.com/about/index.asp?x=1&y=1

Climate and Environment

• Creating compelling visions

• Ideation and Creativity sessions

• Innovation Recognition Program

• Positive Reinforcement System

• Consulting

http://www.mindman.net/innovation/index.asp

Innovation Method

• Observation

• Brainstorming

• Prototyping

• Implementation

http://www.ideo.com/about/index.asp?x=3&y=1

Observation• User observations are the starting

point for every design program.

• Designers are seasoned observers of people and how they interact with the world.

• The users are engaged throughout the design process to evaluate the desirability of new ideas and possible solutions.

http://www.ideo.com/about/methods/info.asp?x=1

Brainstorming• ”The best way to get a good idea is to get a

lot of ideas." - Linus Pauling

• "Be Visual. Defer judgment. Encourage Wild Ideas. Build on the Ideas of Others. Go for Quantity. One Conversation at a Time. Stay Focused on the Topic.“

• Brainstorming is not just a good idea but an inexhaustible source of inspiration and fresh thinking.

http://www.ideo.com/about/methods/info.asp?x=2

Prototyping

• Prototyping is the language of innovation.

• Prototyping is problem-solving in three dimensions. One can prototype just about anything — a new product or service, a website or a new space.

http://www.ideo.com/about/methods/info.asp?x=3

Implementation• Implementation completes the cycle of

ideation to drive the concept to its final form.

• All the possibilities have been evaluated, the prototypes validated and refined, and what's left is to do it.

• The project team performs detailed design and engineering, chooses manufacturing partners if necessary, and works with the client to perform a timely and successful launch.

http://www.ideo.com/about/methods/info.asp?x=4

Examples of Successful Innovations

One Laptop per ChildOne of the best design and innovation of 2006: The $100-laptop project for the One Laptop per Child non-profit foundation

http://laptop.org/en/vision/index.shtml

New Bike Design for ToddlersA new bicycle design – SHIFT could erase the need for parents to hold on to the back of a two-wheel bicycle as their child learns how to ride

http://news.uns.purdue.edu/html4ever/2005/050428.Shim.bike.html

Innovation in Academic Environment

Bringing Innovation into Academia

• National Innovation Initiative™ defines innovation as the “intersection of invention and insight, leading to the creation of social and economic value.”

• US has historically been a leader in innovation

• The economic success has been built on innovation and the ability to create fundamentally novel products and processes

• Likewise, the future success will depend on our ability to quickly adapt to accelerating technological changes

Measuring Innovation in Academia, Michael Lovell, School of Engineering, University of Pittsburgh

Academic Challenge

• Unlike industry the primary product is human capital and intellectual property.

• Present education challenge relates to global competition and the lack of new students entering the field of product design.

• If things progress along the present course, the role of US engineers will be drastically different than in the past.

Measuring Innovation in Academia, Michael Lovell, School of Engineering, University of Pittsburgh

Future: Product Realization Program

Midwest Coalition for Comprehensive Engineering

Design Education

Partners• Purdue University (W. Lafayette,

Indiana)

• Sinclair Community College (Dayton, Ohio)

• Fox Valley Community College (Appleton, Wisconsin)

• Butler Community College (Andover, Pennsylvania)

• Mott Community College (Flint, Michigan)

Project Goal

Improve the quality of engineering technology education in the emerging area of Comprehensive Engineering Design through the development of course content and curricula delivered using traditional and emerging practices and technologies.

Enabling Communication and Feedback

design manufacturing service

PLM

Fox ValleyMott

Sinclair Community College

Butler Com. College

FV Community College Mott Community College

Purdue University

Purdue Butler

Andover, Pennsylvania

Appleton, Wisconsin

Dayton, Ohio

Flint, Michigan

West Lafayette, Indiana

Sinclair

TeamCenter

Optistruct

Adams

NX

DELMIA

Tecnomatix

UGS

SupportRecycle

Design Manufacturing

IT HUB

Common Projects

Design Build Test

Future Directions

• NSF Regional Center for Comprehensive Engineering Design Education.

• NSF National Center for Comprehensive Engineering Design Education.

Q & A

Source: Rex LaRowe