MASTER IN FASHION MANAGEMENT 2 0 1 4

Product management

Accessories collection concept development

Project Leader: Farah Pallaro

Project Advisor: Maria J aber

CONTENT

1. Brand Identity

2. Target Profile

3. Brand Communications

4. Competitors

5. Inspirational Video

6. Brand Materials

7. Colours

8. Technologies

9. Collection Structure

10. Event Communications

11. Conclusions

1

Brand Identity

2

HIGH-TECH

VISIONARY

GRANDEUR

LEGACY

VERBAL DNA

PECULIAR

3

Target Profile

5

Brand Communications

7

Star ted developing several items and

materials for th e products and th e

communication of th e different lines of th e

brand

Moncler Grenoble invite for the special

line presentation in New York

Aspen boutique opening invitations

Developed for Stuart Semple and Franca

Sozzani the invite for a special charity

Moncler event in Miami.

Developed and realized the whole new

line of lookbooks for men and women A/

W and S/S 2 0 0 8 / 2 0 0 9

Produced the communication identity for

Pharrell & Moncler project ( a special

line desiged by the music producer)

8

COMMUNICATION ANALYSIS SUMMARY

• With an innovative communication strategy,

th e brand is able to at tract not only th e

celebrity clients but also th e oth er customers

followed by its ultra-chic puffa jackets

giving it an unique identity

• The brand needs to leverage th eir

communication for th e accessory line to

synthesize the communication with that of

the whole brand

• Because brand has such a strong brand

DNA th at has developed during years, we

th ink that accessories should be stronger by

brand identity

Innovative

communication

strategy

Celebrity

clients, follower

Accessory line

communication

9

Brand Competitors

1 0

URBANCASUAL MOUNTAIN

11

BRUNELLO CUCINELLI

990€

PRADA

690€

MONCLER

577€

BRUNELLO CUCINELLI

1230€

PRADA

595€

MONCLER

460€

PRADA

717€

MONCLER

690€

SOLER

577€

INSPIRATION:

1 2

LEATHER FABRIC

1 3

MONCLER

875€

BURBERRY

1450€

PRADA

1820€

MONCLER

755€

BURBERRY

850€

PRADA

930€

INSPIRATION

1 4

BACKPACK SUITCASE

1 5

MONCLER

600€

PRADA

1430€

LONGCHAMP

100€

MONCLER

600€

SAMSONITE

450€

TUMI

628€

INSPIRATION

1 6

INSPIRATION

1 7

Brand Materials

1 9

A synthet ic polymer

resistant to biological damage such

fabr ic which is

as

mold and mildew, easy to wash and able

to hold forms well.

• Extremely strong

• Durable

• Resistant to most chemicals, stretching and

shrinking

• Wrinkle resistant

• Mildew and abrasion resistant

• Hydrophobic in nature and quick drying

• Used for insulation by manufacturing hollow

fibers

• Retains its shape and hence is good for making

outdoor cloth ing for harsh climates

POLYESTER

2 1

• Easy to fend off soil, dir t

• Waterproof

• Heat resistant

• Durable

TEFLON

2 2

• Top-grain

cattle leather that has been

sanded or buffed on the

grain side

• Created from the outer side

of a hide, giving it more

strength and th ickness along

with a fine grain

• Very soft to the touch

NUBUCK LEATHER

2 3

Textile fiber obtained

from sheep and certain other

animals and has qualities that

distinguish it from hair or fur:

it is crimped, it is elastic, and

it grows in staples

without feeling wet• Holds moisture

• Resilient fabric

• Fire, dir t , and static resistant

• A great thermal insulator

Wool & Felt

2 4

Colours

2 5

Technologies

3 1

A solar cellis an electr ical device that converts

the energy of sunlight directly into electr icity.

The electr ical characteristics, such as current ,

voltage, or resistance of the device vary when

exposed to light . Also known as solar panels.

USE OF SOLAR CELLS

3 2

Designing or using reflective

apparel and improving chances of

being seen in low visibility

conditions.

A reflective and durable tape with a

fabric construction that makes it more

washable than both reflective ribbon

and vinyl reflective tape.

RETROREFLECTIVE SHEET

3 3

Collection Structure

3 4

SHOES

URBAN CASUAL MOUNTAIN

CLOGSOXFORD BOOTS

3 5

FELTY OXFORDMATERIALS

• Felt

• Nubuck leather

• Retroreflective sheet

• Lining-pig skin

• Eggplant purple

• Urban grey

TRIMS

Eyelets in gun metal finish

ELEMENTS

Shoe lace - nylon

COLORS

RRP: 4 0 0 ~ 7 0 0€

SKU: 5 0 7 7 0 -0 13 6

3 7

MATERIALS

• Alcantara

• Teflon

• Lining- pig skin

• Denim blue

• Urban grey

TRIMS

Eyelets in gun metal finish

ELEMENTS

Shoe lace - nylon

COLORS

ALCA OXFORD

RRP: 4 0 0 ~ 7 0 0€

SKU: 4 5 7 9 0 -0 13 8

3 9

MATERIALS

• Polyester

• Nubuck leather

• Lining-pig skin

• Bordeaux

• Blush beige

TRIMS

eyelets in gun metal finish

ELEMENTS

Shoe lace -n ylon

COLORS

POLY OXFORD

RRP: 4 0 0 ~ 7 0 0€

SKU: 4 5 7 8 0 -0 1

4 1

4 1

MATERIALS

• Felt

• Nubuck leather

• Retroreflective sheet

• Lining- pig skin

TRIMS

Zipper no. 3 in gun metal

finish

COLORS

• Eggplant purple

• Urban grey

FELTY NUB CLOG

RRP: 6 0 0 ~8 0 0€

SKU: 5 0 7 7 0 -0 24 2

4 3

MATERIALS

• Alcantara

• Teflon

• Lining- pig skin

TRIMS

Zipper no. 3 in gun metal

finish

COLORS

• Denim blue

• Urban grey

ALCA MAX CLOG

RRP: 6 0 0 ~ 8 0 0€

SKU: 4 5 7 9 0 -0 24 5

4 5

MATERIALS

• Polyester

• Nubuck leather

• Lining-pig skin

TRIMS

Zipper no. 3 in gun

metal finish

COLORS

• Bordeaux

• Blush beige

POLY NUB CLOG

RRP: 6 0 0 ~ 8 0 0€

SKU: 4 5 7 8 0 -0 24 6

4 7

FELTY KNEE BOOTS

RRP: 8 0 0 ~1 2 0 0€

SKU: 5 0 7 7 0 -0 3

MATERIALS

• Felt

• Nubuck leather

• Retroreflective sheet

• Lining- pig skin

TRIMS

Zipper no. 3 in gun

metal finish

COLORS

• Eggplant purple

• Urban grey 4 9

5 0

MATERIALS

• Alcantara

• Teflon

• Lining- pig skin

TRIMS

Zipper no. 3 in gun

metal finish

COLORS

• Denim blue

• Urban grey

ALCA KNEE BOOTS

RRP: 8 0 0 ~ 1 2 0 0€

SKU:4 5 7 9 0 -0 35 1

5 2

MATERIALS

• Polyester

• Nubuck leather

• Lining-pig skin

TRIMS

Zipper no. 3 in gun

metal finish

COLORS

• Bordeaux

• Blush beige

POLY KNEE BOOTS

RRP: 8 0 0 ~ 1 2 0 0€

SKU: 4 5 7 8 0 -0 35 3

5 3

BAGS

URBAN CASUAL MOUNTAIN

TROLLEYSTOTESBACKPACKS

5 4

FELTY BACKPACK

MATERIALS

• Felt

• Nubuck leather

• Retroreflective sheet

• Lining - polyester

TRIMS

•

•

•

zipper no. 3

zipper no. 5 in gun

metal finish

Snap button in gun

metal finish no. 5

COLORS

• Eggplant purple

• Urban grey

RRP: 5 0 0 ~ 8 0 0€

SKU: 4 5 7 9 0 -0 15 6

5 7

MATERIALS

• Alcantara

• Teflon

• Lining- teflon

• Denim blue

• Urban grey

TRIMS

Zipper no. 5 in gun metal finish

ELEMENT

Solar panel

COLORS

SOLARA BACKPACK

RRP: 7 0 0 ~ 9 0 0€

SKU: 4 5 7 8 0 -0 1

5 8

5 9

MATERIALS

• Felt

• Nubuck leather

• Retroreflective sheet

• Lining- polyester

TRIMS

•

•

zipper no. 3 ,

zipper no. 5 in gun metal finish

COLORS

• Eggplant purple

• Urban grey

FELTY FANCY TOTE

RRP :900~ 1 2 0 0€

SKU: 4 5 7 9 0 -0 26 0

6 1

MATERIALS

• Alcantara

• Teflon

• Lining-polyester

• Denim blue

• Urban grey

TRIMS

Zipper no. 5 in gun metal finish

ELEMENT

Solar panel

COLORS

SOLARA MANIAC TOTE

RRP: 1 0 0 0 ~ 1 2 0 0€

SKU: 4 5 7 8 0 -0 2

6 2

6 3

MATERIALS

• Polyester

• Nubuck leather

• Lining-polyester

TRIMS

•

•

Zipper no. 5 in

antique brass finish

Snap button no. 3 in

antique brass finish

COLORS

• Bordeaux

• Blush beige

POLLY BACKPACK

RRP: 5 0 0 ~ 8 0 0€

SKU: 4 5 7 7 0 -0 16 4

6 5

MATERIALS

• Polyester

• Nubuck leather

• Lining-polyester

TRIMS

Zipper no. 5 in

antique brass finish

COLORS

• Bordeaux

• Blush beige

POLLY AMAZE TOTE

RRP: 9 0 0 ~ 1 2 0 0€

SKU: 4 5 7 7 0 -0 26 6

6 7

MATERIALS

• Felt

• Nubuck leather

• Retroreflective sheet

• Lining- teflon

TRIMS

Zipper no. 7 in gun

metal finish

COLORS

• Eggplant purple

• Urban grey

FELTY MULTI TRAVEL TROLLEY

RRP: 5 0 0 ~ 8 0 0€

SKU: 4 5 7 9 0 -0 3

6 8

6 9

MATERIALS

• Alcantara

• Teflon

• Lining-teflon

SOLARA EVOLUTION

TRAVEL TROLLEY

RRP: 7 0 0 ~ 9 0 0€

SKU: 4 5 7 8 0 -0 3

• Denim blue

• Urban grey

TRIMS

Zipper no. 75 in gun metal finish

ELEMENT

Solar panel

COLORS

7 0

7 1

MATERIALS

• Polyester

• Nubuck leather

• Lining-polyester

TRIMS

Zipper no. 7 in antique

brass finish

POLLY HIT TRAVEL

TROLLEY

RRP: 5 0 0 ~7 0 0€

SKU: 4 5 7 7 0 -0 3

COLORS

• Bordeaux

• Blush beige 7 2

7 2

7 3

7 4

Event Communications

7 5

INVITATIONS

7 6

7 7

7 8

PRESENTS

7 9

Conclusions

8 0

We were inspired th rough the brand ’ s history,

heritage and technologies.

The main motto was to hold on to the and

functionability of the products.

The main idea - to make life easier. To propose the

concept of technology: using retroreflective sheets and

solar cells as an extra charge to devices.

8 1

THANK YOU