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UAE B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: APRIL 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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UAE B2C E-Commerce Market 2016
Market Report
B2C E-Commerce
Middle East
UAE
English
PDF & PowerPoint
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QUESTIONS
ANSWERED
IN THIS REPORT
What are the key characteristics of the B2C E-Commerce market in the UAE?
How does the UAE compare to other countries in its region regarding online retailing?
What do online shoppers in the UAE buy and how do they pay?
What are the main growth drivers and challenges to Internet retail development in the UAE?
Who are the main B2C E-Commerce market players in the UAE?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
UAE B2C E-COMMERCE MARKET 2016
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UAE LEADS B2C E-COMMERCE IN THE MIDDLE EAST DESPITE THE SMALL POPULATION
B2C E-Commerce is a fast growing segment of the retail market in the United Arab
Emirates (UAE), a new report by yStats.com reveals. Driven by high Internet penetration, growing
smartphone ownership and increasing consumer demand, online retailing in the UAE is predicted
to grow at double-digit rates over the next five years. In spite of the country’s 9-million population
being only ninth largest in the Middle East and North Africa, B2C E-Commerce sales in the UAE
are the highest in the region and are predicted to remain as such for the near future.
The UAE had one of the highest Internet, mobile phone and smartphone penetration rates
across the Middle East and Africa in 2015. The spread of Internet-enabled mobile devices
especially contributes to the growth of the mobile shopping market in the UAE, as yStats.com’s
report shows. As of early 2015, mobile phone was used by a larger share of Internet users than
any other device to connect to the web. As a result, M-Commerce’s share of online retail in the
UAE more than doubled in two years to 2015. Another significant trend is the development of
cross-border E-Commerce. The UAE had one of the highest shares worldwide of online shoppers
who make purchases exclusively from websites outside their country.
Nevertheless, the online shopping market in the UAE is led by a local company. Based in
the UAE, Souq.com operates across a number of countries and holds a high double-digit share in
its domestic market. In early 2016, Souq.com raised USD 275 million of investment, to be used for
growing its marketplace further. Other local players, such as JadoPado and Awok.com which
started as online pure-play retailers are also switching to the marketplace model, as revealed in
yStats.com’s report. Overall, the Internet retailing market in the UAE is dominated by a handful of
large players, but their combined share has been shrinking as competition in the growing market
intensifies.
UAE B2C E-COMMERCE MARKET 2016
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MANAGEMENT SUMMARY
OVERVIEW AND INTERNATIONAL COMPARISONS
B2C E-Commerce Market Overview and International Comparisons, April 2016
Selected Socio-Economic Characteristics of the UAE, incl. Population, in millions, GDP, in USD billion, and GDP
per Capita, in USD, Compared to Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco,
Oman, Qatar, Saudi Arabia, Tunisia, 2014
E-Commerce Sales in the UAE, Compared to Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, in USD billion, 2014
& 2020f
Internet Penetration in the UAE, Compared to Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi
Arabia, UAE, Yemen, in % of Individuals, 2014
Internet Users and Penetration in the UAE, Compared to Egypt, Nigeria, Saudi Arabia, South Africa and Total
for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
Mobile Phone Users and Penetration in the UAE, Compared to Egypt, Nigeria, Saudi Arabia, South Africa and
Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
Devices Used to Access the Internet in the UAE, Compared to Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, in
% of Internet Users, March 2015
Share of Online Shoppers in the UAE Using a Smartphone to Shop Online, Compared to Egypt, Israel, Nigeria,
South Africa, and the Global Average, in %, 12 months to October 2015
Breakdown of Frequency of Cross-Border Online Shopping in the UAE, Compared to Israel, Kenya, Nigeria,
Saudi Arabia and South Africa, in % of Online Shoppers, April 2015
Breakdown of Payment Methods Used in Online Shopping in the UAE, Compared to Egypt, Jordan, Kuwait,
Lebanon, Saudi Arabia, in % of Online Shoppers, 2015e
TRENDS
Overview of B2C E-Commerce Trends, April 2016
Activities Carried Out via Mobile Internet, incl. “Online Shopping”, in % of Mobile Internet Users, 2014
Mobile Shopper Penetration, in % of Residents, Q2 2015
M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
Breakdown of Online Spending by Device, in %, 12 Months to October 2015
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12
Months to October 2015
Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to October
2015
Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, April 2015
SALES & SHARES
E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f
UAE B2C E-COMMERCE MARKET 2016
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TABLE OF CONTENTS (1 OF 2)
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USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2010 - 2014
Number of Internet Subscriptions, in thousands, 2012 - 2015
Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
Online Shopper Penetration, in % of Individuals, Q2 2015
PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, May 2015
PAYMENT
Online and Mobile Payment Trends and News about Players, H2 2015
Share of Online Shoppers Paying with Cash on Delivery, October 2015
DELIVERY
Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
Share of Internet Users Who Never or Rarely Shop Online Due to Inconvenience of Delivery, in %, 2014
PLAYERS
B2C E-Commerce Players Overview, April 2016
Top 10 Brands in the UAE, incl. Two E-Commerce Companies, in % of Residents, 2015
Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
Top 2 E-Commerce Websites Purchased From, in % of Online Shoppers, Q1 2015
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and UAE’s Share of
Website Visits, in %, March 2016
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UAE B2C E-COMMERCE MARKET 2016
TABLE OF CONTENTS (2 OF 2)
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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to
ensure validity and reliability.
The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Subtitle,
which provides necessary information about the country, the
topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is
possible that the summation of all categories amounts to more
than 100%. In this case, multiple answers were possible, which is
noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR UAE B2C E-COMMERCE MARKET 2016 REPORT
Report Coverage
This report covers the B2C E-Commerce market in the
United Arab Emirates (UAE). It includes relevant information
about international comparisons, market trends, B2C E-
Commerce sales and shares, Internet users and shoppers,
products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the B2C E-
Commerce market and international comparisons, where the
relevant country is compared to other countries in the region in
terms of criteria relevant to B2C E-Commerce, such as sales and
Internet penetration.
Next, the “Trends” section includes an overview of
market trends, such as cross-border B2C E-Commerce, M-
Commerce and online comparison shopping.
The section “Sales & Shares” covers the development of
B2C E-Commerce sales and B2C E-Commerce’s share of total retail
sales.
In the “Users & Shoppers” section, information about
Internet penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading
product categories purchased online.
The next section, “Payment”, covers the payment
methods most used by online shoppers.
Furthermore, the “Delivery” section covers information
related to delivery in online shopping.
Finally, the “Players” section includes information about
the leading B2C E-Commerce companies, including rankings of the
top companies in terms of market share and the most visited
online shopping websites.
UAE B2C E-COMMERCE MARKET 2016
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UPCOMING RELATED REPORTS
Middle East And Africa Online Payment Methods: Full Year 2015 March 2016 € 950
Middle East B2C E-Commerce Market 2015 March 2015 € 1,950
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BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950
CIS B2C E-Commerce Market 2015 January 2016 € 2,450
Russia B2C E-Commerce Market 2015 December 2015 € 950
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
India B2C E-Commerce Market 2015 September 2015 € 950
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
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UAE B2C E-COMMERCE MARKET 2016