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“It’s not the Destination.It’s the Adventure along the way” A Process Book of Design
Visual Communication | School of Art & Art History | Fall Semester 2011
Ben Hart
Visual Communication | School of Art & Art History | Fall Semester 2011
“It’s not the Destination.It’s the Adventure along the way” A Process Book of Design
Ben Hart
Introduction: (General Synopsis of Your Design Work this Semester)
I was always a very visual kid. The day I discovered the world
digital video editing in the 6th grade, I fell in love with the
ability to manipulate and create using technology. Spending
more time on the dvd cover art and opening credits sequence
than the body of the film led me to the conclusion that
creating videos has nothing to do with my interests. Through
this, I discovered Design.
Sub conciously everyone knows more goes into design than
what your eyes see and brain comprehends. Design is the art
of communicating.
I was always a very visual kid. The day I discovered the world
digital video editing in the 6th grade, I fell in love with the
ability to manipulate and create using technology. Spending
more time on the dvd cover art and opening credits sequence
than the body of the film led me to the conclusion that
creating videos has nothing to do with my interests. Through
this, I discovered Design.
Sub conciously everyone knows more goes into design than
what your eyes see and brain comprehends. Design is the art
of communicating.
I was always a very visual kid. The day I discovered the world
digital video editing in the 6th grade, I fell in love with the
ability to manipulate and create using technology. Spending
more time on the dvd cover art and opening credits sequence
than the body of the film led me to the conclusion that
creating videos has nothing to do with my interests. Through
this, I discovered Design.
Sub conciously everyone knows more goes into design than
what your eyes see and brain comprehends. Design is the art
of communicating.
I was always a very visual kid. The day I discovered the world
digital video editing in the 6th grade, I fell in love with the
ability to manipulate and create using technology. Spending
more time on the dvd cover art and opening credits sequence
than the body of the film led me to the conclusion that
creating videos has nothing to do with my interests. Through
this, I discovered Design.
Sub conciously everyone knows more goes into design than
what your eyes see and brain comprehends. Design is the art
of communicating.
I was always a very visual kid. The day I discovered the world
digital video editing in the 6th grade, I fell in love with the
ability to manipulate and create using technology. Spending
more time on the dvd cover art and opening credits sequence
than the body of the film led me to the conclusion that
creating videos has nothing to do with my interests. Through
this, I discovered Design.
Sub conciously everyone knows more goes into design than
what your eyes see and brain comprehends. Design is the art
of communicating.
ART 2633Visual Communications 1
Line Studies
Color
Photography
Grid Series
Curve Lines
Shape Studies
Word Communication
Line Interval:Concept Development (5x5)
In this project you will be interpreting sound visually. As you
develop your ideas it will be helpful to consider the components
of sound such as tempo, volume, duration, context, etc and
translate them into visual equivalents.
As you develop your ideas it will be helpful to consider the
components of sound such as tempo, volume, duration,
context, etc and translate them into visual equivalents.
Remember that the simpler compositions are generally the
most successful. In this project you will be interpreting sound
visually. As you develop your ideas it will be helpful to consider
the components of sound such as tempo, volume, duration,
context, etc and translate them into visual equivalents.
Top: 1a, 1b, 1c
Bottom: 2, 3, 4, 5
Line Studies
Color
Photography
Grid Series
Curve Lines
Shape Studies
Word Communication
Project: Random Line StudyFinal Composition (10x10)
In your work as a graphic designer you will often be asked to present non-visual or abstract ideas in a
visual manner. In this project you will be interpreting sound visually. As you develop your ideas it will
be helpful to consider the components of sound such as tempo, volume, duration, context, etc and
translate them into visual equivalents. Remember that the simpler compositions are generally the most
successful. In this project you will be interpreting sound visually. As you develop your ideas it will be
Line Studies
Color
Photography
Grid Series
Curve Lines
Shape Studies
Word Communication
Project: Photo Studies Line Exploration
In your work as a graphic designer you will often
be asked to present non-visual or abstract ideas
in a visual manner. In this project you will be
interpreting sound visually. As you develop your
ideas it will be helpful to consider the components
of sound such as tempo, volume, duration, context,
etc and translate them into visual equivalents.
Remember that the simpler compositions are
generally the most successful. In this project
you will be interpreting sound visually. As you
develop your ideas it will be helpful to consider
the components of sound such as tempo, volume,
duration, context, etc and translate them into visual
equivalents.
In this project you will be interpreting sound
visually. As you develop your ideas it will be helpful
to consider the components of sound such as
tempo, volume, duration, context, etc and translate
them into visual equivalents.
As you develop your ideas it will be helpful to
consider the components of sound such as tempo,
volume, duration, context, etc and translate them
into visual equivalents. Remember that the simpler
compositions are generally the most successful. In
this project you will be interpreting sound visually.
As you develop your ideas it will be helpful to
consider the components of sound such as tempo,
volume, duration, context, etc and translate them
into visual equivalents- don’t leave widows in
your text.
Project: Photo Studies Line Exploration
In your work as a graphic designer you will often
be asked to present non-visual or abstract ideas
in a visual manner. In this project you will be
interpreting sound visually. As you develop your
ideas it will be helpful to consider the components
of sound such as tempo, volume, duration, context,
etc and translate them into visual equivalents.
Remember that the simpler compositions are
generally the most successful. In this project
you will be interpreting sound visually. As you
develop your ideas it will be helpful to consider
the components of sound such as tempo, volume,
duration, context, etc and translate them into visual
equivalents.
In this project you will be interpreting sound
visually. As you develop your ideas it will be helpful
to consider the components of sound such as
tempo, volume, duration, context, etc and translate
them into visual equivalents.
As you develop your ideas it will be helpful to
consider the components of sound such as tempo,
volume, duration, context, etc and translate them
into visual equivalents. Remember that the simpler
compositions are generally the most successful. In
this project you will be interpreting sound visually.
As you develop your ideas it will be helpful to
consider the components of sound such as tempo,
volume, duration, context, etc and translate them
into visual equivalents- don’t leave widows in
your text.
Line Studies
Color
Photography
Grid Series
Curve Lines
Shape Studies
Word Communication
Line Studies
Color
Photography
Grid Series
Curve Lines
Shape Studies
Word Communication
Line Studies
Color
Photography
Grid Series
Curve Lines
Shape Studies
Word Communication
Line Studies
Color
Photography
Grid Series
Curve Lines
Shape Studies
Word Communication
Line Studies
Color
Photography
Grid Series
Curve Lines
Shape Studies
Word Communication
ART 2643Design Technology
Self Portrait
Instructional Diagram
Calendar
Process Book
Project: Self PortraitConcept Development
In your work as a graphic designer you will often be asked to
present non-visual or abstract ideas in a visual manner. In this
project you will be interpreting sound visually. As you develop
your ideas it will be helpful to consider the components of
sound such as tempo, volume, duration, context, etc and
translate them into visual equivalents. Remember that the
simpler compositions are generally the most successful. In
this project you will be interpreting sound visually. As you
develop your ideas it will be helpful to consider the components
of sound such as tempo, volume, duration, context, etc and
translate them into visual equivalents.
Self Portrait
Instructional Diagram
Calendar
Process Book
Self Portrait
Instructional Diagram
Calendar
Process Book
Visual Poetry Calendar:Spring
In this project you will be interpreting sound visually. As you
develop your ideas it will be helpful to consider the components
of sound such as tempo, volume, duration, context, etc and
translate them into visual equivalents.
As you develop your ideas it will be helpful to consider the
components of sound such as tempo, volume, duration,
context, etc and translate them into visual equivalents.
Remember that the simpler compositions are generally the
most successful. In this project you will be interpreting sound
visually. As you develop your ideas it will be helpful to consider
the components of sound such as tempo, volume, duration,
context, etc and translate them into visual equivalents.
Self Portrait
Instructional Diagram
Calendar
Process Book
Self Portrait
Instructional Diagram
Calendar
Process Book
Book Notes
Design Notes:
This book was designed and written by ADD YOUR NAME
in partial fulfillment of ART 2633 Visual Communication I and
ART 2643 Design Technology at the University of Oklahoma
School of Art & Art History, Fall 2011.
Software: Adobe Creative Suite
Typographic Notes:
All type was set in 8/14 pt. Univers Font.
Univers is one of a group of neo-grotesque sans-serif typefaces,
all released in 1957, that includes Folio and Neue Haas Grotesk
(later renamed Helvetica). These three faces are sometimes
confused with each other, because each is based on the 1898
typeface Akzidenz-Grotesk. These typefaces figure prominently in
the Swiss Style of graphic design.
A very important aspect of the Univers family is its modularity.
Frutiger wanted to create a series of related designs that were
absolutely harmonious with each other.
Frutiger has continued to improve and expand the Univers
family, working with Linotype designers to add new
weights and enlarging the character set to include many
languages such as Greek, Cyrillic and Arabic. The final
iteration of the family, Univers Next – a complete upgrading
of the design – was released in 2010.
Typographic Design:
Univers typeface designed by Adrian Frutiger.