Elements and Principles Elements and Principles of Designof Design

By: Ms. W

LinesLines

Linear Marks and Shades

ShapeShapeGeometric and Organic

DirectionDirectionHorizontal

Vertical

Oblique

SizeSize

TextureTexture

Rough

Smooth

Soft

Glossy

ColorColorPrimary: Red, Blue, YellowSecondary: Green, Purple,

OrangeTertiary: Colors between primary

and secondary colors

ValueValue

Lights and Darks

Tones

BalanceBalance

GradationGradation

Warm to Cool

Dark to Light

RepRep……

RepRep……

RepRep……

RepetitiRepetitionon

ContrastContrast

Harmony

DominanceDominanceGives emphasis

UnityUnity

Any Questions?Any Questions?

References:References:www.google.comhttp://www.johnlovett.com/test.ht

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