Post on 09-Apr-2018
8/8/2019 Press en Tat Ion on Shoes
1/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
INTRODUCTIONINTRODUCTION
8/8/2019 Press en Tat Ion on Shoes
2/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
MARKET PLANMARKET PLAN
SITUATION ANALYSISSITUATION ANALYSIS
MARKET SUMMARYMARKET SUMMARY
TARGET MARKETTARGET MARKET
8/8/2019 Press en Tat Ion on Shoes
3/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
MARKET DEMOGRAPHICMARKET DEMOGRAPHIC
GEOGRAPHIC FACTORSGEOGRAPHIC FACTORS
DEMOGRAPHIC FACTORSDEMOGRAPHIC FACTORS
BEHAVIOR FACTORSBEHAVIOR FACTORS
8/8/2019 Press en Tat Ion on Shoes
4/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
MARKETMARKETCHARACTERISTICCHARACTERISTIC
TRENDS IN INDUSTRY USE PATTERN;TRENDS IN INDUSTRY USE PATTERN;
END USE PATTERNSEND USE PATTERNS BUYING PROCEDURE AND PRCTICESBUYING PROCEDURE AND PRCTICES
SERVICES (AFTER SALES)SERVICES (AFTER SALES)
8/8/2019 Press en Tat Ion on Shoes
5/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
GOVERNMENT AND SOCIALGOVERNMENT AND SOCIALREGULATORY CLIMATEREGULATORY CLIMATE
We are strictly following the national asWe are strictly following the national aswell as international rules and regulationswell as international rules and regulations
for using raw material, quality standardsfor using raw material, quality standards
and other business activities. We have aand other business activities. We have a
plan to hire the services of a legal advisorplan to hire the services of a legal advisorfor this purpose.for this purpose.
8/8/2019 Press en Tat Ion on Shoes
6/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
TECHNOLOGYTECHNOLOGY
We live in an erra of rapid technological change,We live in an erra of rapid technological change,we will have to look at the developments in thewe will have to look at the developments in theindustry and market, which will make our productsindustry and market, which will make our productsand business obsolete and less competitive.and business obsolete and less competitive.
We were involved in utilizing of older technologyWe were involved in utilizing of older technologyand mostly hand made products were being madeand mostly hand made products were being madeby our company. But when we start ourexport.by our company. But when we start ourexport.
In 2008, we have purchased an Italian modernIn 2008, we have purchased an Italian modern
technology machinery for cutting, sewing andtechnology machinery for cutting, sewing andpolishing of leather, But still we are facing lack ofpolishing of leather, But still we are facing lack offully equipped modern technology and installationfully equipped modern technology and installationof fully automatic machinery for mass production.of fully automatic machinery for mass production.
We have a plan to adopt that latest technology inWe have a plan to adopt that latest technology in
coming three years.coming three years.
8/8/2019 Press en Tat Ion on Shoes
7/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
PRODUCT LIFE CYCLEPRODUCT LIFE CYCLE Most of our products are in a Growth position, and movingMost of our products are in a Growth position, and moving
towards maturity, like Charsadda (Bund and Plan) shoes,towards maturity, like Charsadda (Bund and Plan) shoes,charsadda pure leather joggers and Boots and Jet Shoes etccharsadda pure leather joggers and Boots and Jet Shoes etc
Our products has a very fertile market due to its traditional styleOur products has a very fertile market due to its traditional styleand positioning.and positioning.
In the local market it has a very huge demand as well as in theIn the local market it has a very huge demand as well as in theGulf countries, UAE and Saudi Arabia due to large number ofGulf countries, UAE and Saudi Arabia due to large number ofour local community being settled and working there.our local community being settled and working there.
Before the new Italian machinery activation and running, weBefore the new Italian machinery activation and running, wewere facing the inventory turnover problem, which was verywere facing the inventory turnover problem, which was veryslow, most of our products took 10 to 15 days for manufacturingslow, most of our products took 10 to 15 days for manufacturingand designing. Now its time of production become decreased toand designing. Now its time of production become decreased to6 days.6 days.
And we are planning to decrease the time cycle of production byAnd we are planning to decrease the time cycle of production by4 days in near future by fully automatic system. For production4 days in near future by fully automatic system. For productionpurpose, which will be in operation in coming 3 years.purpose, which will be in operation in coming 3 years.
8/8/2019 Press en Tat Ion on Shoes
8/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
SWOT ANALYSISSWOT ANALYSIS
Working in a very competitive businessWorking in a very competitive business
environment locally as well as internationallyenvironment locally as well as internationally
We have to face the changing businessWe have to face the changing businessenvironmentenvironment
Cope to do our business smoothly and in anCope to do our business smoothly and in an
effective and efficient mannereffective and efficient manner
8/8/2019 Press en Tat Ion on Shoes
9/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
STRENTHSSTRENTHS
Easy availability of raw material i.eEasy availability of raw material i.e
crushed leatheretccrushed leatheretc
Skillful and technically sound labour andSkillful and technically sound labour andmanagersmanagers
Low cost of productionLow cost of production
Strong background of manufacturingStrong background of manufacturing
8/8/2019 Press en Tat Ion on Shoes
10/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
WEAKNESSESWEAKNESSES
Older techniques of manufacturingOlder techniques of manufacturing Lack of modern and advance technologyLack of modern and advance technology
Improper training systemImproper training system
Improper trading policies andImproper trading policies andgovernmental facilities towards exportgovernmental facilities towards export
8/8/2019 Press en Tat Ion on Shoes
11/18
8/8/2019 Press en Tat Ion on Shoes
12/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
THREATSTHREATS
Political instabilityPolitical instability
Current unstable peace conditionsCurrent unstable peace conditions
High cost and shortage
ofe
le
ctricityHigh cost and shortage
ofe
le
ctricityCompetitors (Bata,Service)Competitors (Bata,Service)
Inflation and recessionInflation and recession
Rapid change in trends and tastesRapid change in trends and tastes
WeatherWeather
Shortage of raw materialShortage of raw material
8/8/2019 Press en Tat Ion on Shoes
13/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
MARKETING STRATEGIESMARKETING STRATEGIES
MISSION STATEMENTMISSION STATEMENT
PROVIDE A GOOD QUALITYPROVIDE A GOOD QUALITY
PENETRATE INTO LOCAL ANDPENETRATE INTO LOCAL ANDINTERNATIONAL MARKETINTERNATIONAL MARKET
MAINTAIN OUR MARKET SHARESMAINTAIN OUR MARKET SHARES
BUILT A GOOD RELATIONSHIP WITHBUILT A GOOD RELATIONSHIP WITHCUSTOMERSCUSTOMERS
8/8/2019 Press en Tat Ion on Shoes
14/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
STRATEGIC ALLIANCESSTRATEGIC ALLIANCES
HUSH PUPPIESHUSH PUPPIES
8/8/2019 Press en Tat Ion on Shoes
15/18
8/8/2019 Press en Tat Ion on Shoes
16/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
MARKETING MIXMARKETING MIX
PRICEPRICE
PRODUCTPRODUCTPROMOTIONPROMOTION
PLACEPLACE
8/8/2019 Press en Tat Ion on Shoes
17/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
COMPITITORSCOMPITITORS
SERVICESERVICE
BATABATA
ADDIDASADDIDASARMANI ETC.ARMANI ETC.
8/8/2019 Press en Tat Ion on Shoes
18/18
BE PAKISTANI WEAR PAKISTANIBE PAKISTANI WEAR PAKISTANI
CONCLUSIONCONCLUSION
The goal of this plan to understand theThe goal of this plan to understand thestrategies, tactics and programs thatstrategies, tactics and programs that
should be implemented over the product.should be implemented over the product.
From this plan we should easily launch ourFrom this plan we should easily launch our
product locally as well as internationally.product locally as well as internationally.