Post on 12-Feb-2016
description
Presented by team 4: • Mateo ALBARRACIN• Aurelie CHEUCLE• Arfa FANG Zheng Jun• Roshan GERAMIAN-NIK• Shahrukh QURESHI • Ricky YOUNG Wing Kei
Table of contents
Introduction of the company
What is Off-Page?
Blog
Forums
Landing pages
Introduction of the company
Problem: We want our website to be relevant
Objective: have more visibility on the internet to reach more profit.
How can we do this?
What is Off-Page?
The only thing you can do outside is to build links back to it
Used to be 80/20
Nowadays 10/90
What is Off-Page?
Importance of linking networks to the website
Boost up page ranking
Promotes websites name
Relevance
Blog
Three different ways of blogging:
1. On-Page blogging- speaking about your own company on your own blog
2. Off-Page blogging- other companies’ blogs can refer back to your company
3. Comment on another company’s blog - by referring to your own company
Blog
Blogs as a tool to create back links Objectives:
- Popularity- Traffic- Reputation
Link exchanging with other popular blogs would drive huge traffic
Forums
One of the best ways to increase traffic for your site
Regular meeting place for readers who have the same interest
Great way for back-links to your site, using Descriptive Anchor Text
Forums
Why are Forums important?
Forums
Provide answers to a relevant problem with your post Build a good reputation
Be familiar with the topics in the forum Use descriptive anchor text in signatures, not exact
key words Use keywords in posts Remember: Forums are to “build authority”
Forums
Don’t advertise Don’t spam Don’t target the crawler, target the people
Landing pages
Key problem:- companies often forget to create landing pages
However, landing pages make a key difference in SEO Purpose:
- If your landing page is not relevant, people will leave your website straight away and you will lose ranking in Google- cut costs on advertising -> more relevant
Landing pages
Which aspects create a better landing page? Engaging headlines Simple and specific language benefits before features Cxpress calls to action
Conclusion
Blog
Forums
Landing pages
Other teams’ Off-Page solutions
The end
Are there any questions?