Mone%zing  with  AdSense  Case  Study    (15  min)  Nasir  Uddin  Shamim,  Co-­‐Founder  &  CCO  of  DevsTeam      Lessons  from  Google’s  Power  Search  Course  (15  min)  TransEd  team  from  TEDxDhaka      GBG  Community  Update  (5  min)  Nash  Islam  &  Salman  Hossain,  GBG  Managers    

Mixer  

Intro  to  BD  Tech  Social  (5  min)  Fayaz  Taher,  founder  of  BD  Tech  Social  &  CEO  of  Infrablue  Technologies    Lightening  Round  Company  Overviews  (20  min)  Seven  BD  companies  presenHng    Intro  to  BD  Ventures  (10  min)  Shawkat  Hossain,  MD  of  BD  Ventures    Q&A  on  E-­‐Commerce  in  Bangladesh  (30  min)  Moderated  by  Fayaz  Taher    “Get  to  Know  Each  Other”  Trivia  (10  min)  Everyone  parHcipates!    Pizza  &  Networking  

N A S I R U D D I N S H A M I M

C O - F O U N D E R

O F D E V S T E A M

Google AdSense Best Practices

AdSense Earnings! An Overview!

Choose The Right Ad Units Best performing Ads are :

>336*280 Large Rectangle,

>300*250 Medium Rectangle and

>160*600 Wide Skyscraper!

>Enable Text & Rich Media Ads For Better CPC

Big is Better!

Format Your Ad Unites

>Make your Ads Background same as your Site’s Background!

>Make Your Ads Title Color as exactly what your Article Title is!

>The Ads Text Color & fonts would be same as your site’s text color & fonts!

Blend everything! Looking like an Ad is a fault by default!

Positioning Is The Real Fact!

>AdSense Ads work well in the body of Contents! Not in Sidebar or Header! >Large Rectangle just below the Title in right or Left aligned works the best!

>Ads just after the first paragraph works well too!

Stop Feeling Shy! Put Ads Above the Fold. Please!

Check How I Use Ad Units!

Another Site of Mine With Ads

Make Your Ads Targetable

>While Creating A New Ads Pallet; make this targetable to Advertisers.

>Ads a little but enticing description for each new pallets!

Placement Targeting & Adding Little Description Is Genius!

Improve Ads Relevancy! >Practice White Hat SEO & Helps Adsense Bots to Deliver Better Ads!

>Use Important Keywords in Heading like H1, H2 and so on!

>Reasonable number of Keywords in the body of Content.

>Publish High Quality and Longer articles. Better Ads would be showed up!

>Follow Google Webmasters Guideline!

More Relevant Ads Means Huge Potentials To Get A Click & So The Value!

Test Should Be Continued!

>Create Custom Channels.

>Re-position your Ads Unit.

>Use different type of Ads Unit.

>Check which colors of Ads work best to you.

�  Use channels!

Never Try Those!

>Never Click on your own Ads! Google is damn strict on this issue.

>Don’t entice others to click on your Ads.

>Don’t publish any Copy Pasted /spinned/ rehashed article on your site.

>Don’t use copyrighted materials like images.

Stuffs Must Lead You To be Banned Permanently!

G B G - D H A K A D E V S T E A M

Thank You!

What is Education?!

Expose a human limited in time to the knowledge gathered by his/her culture""Understand, then solve problems & improve the human condition""It is a transformative experience"

What's wrong with education?!

1. Schooling vs. Experience"2. Teacher vs. Environment"3. Information vs. Knowledge"4. Competition vs. Collaboration"5. Being right vs. Becoming right"

What we have done?!We invited people by simply telling them this… "

True education is transformative. It helps us understand ourselves and "the world. It develops capacity, discipline and confidence. "

We are in the midst of a revolution in access to free and quality education. "The next step in that revolution is to enable collaborative learning, replacing the

age old competitive system that will transform everything as we know it. "Let's bring on that education revolution today! "

 "

“  ”  

What we have done?!We invited people by simply telling them this… "

True education is transformative. It helps us understand ourselves and "the world. It develops capacity, discipline and confidence. "

We are in the midst of a revolution in access to free and quality education. "The next step in that revolution is to enable collaborative learning, replacing the

age old competitive system that will transform everything as we know it. "Let's bring on that education revolution today! "

 "

“  ”  

Project 1: GOOGLE Power Search!

What we have done?!And we attracted a community of 100 people in less than 5 days!"

“  

”  

Google Power Search Content!

Keywords Matter!

The Mid Class Assessment !

Interesting Google Stuffs!!

Operator: “site:”, “filetype:”"

Filter Image by Color"

Removing invasive results"

Conversion from searchbox"

"

"

"

"

"

We created out own Google cheatsheet"Google Zero to 60!!

The First Batch !

Lessons learned!Project 1: GOOGLE Power Search!

1. People are signing up, but not following-up"2. A few are autodidacts, most are not... yet"

3. Need periodic physical meetings (collaboration)"4. First acquire, then transfer. "

What we're working on?!Mapping free resources online to help Class 9th & 10th students locally  

A project supported by!

GBG  Dhaka  Community  Updates  

Nash  Islam  &  Salman  Hossain  GBG  Dhaka  Managers  

Coming  up  for  GBG  Dhaka  

•  Event  on  Nov.  3  featuring  a  speaker  from  Google  

•  Internship  program  

•  NewsleNer    

Intro  to  BD  Tech  Social  By    Fayaz  taher    

Founder  BD  Tech  

•  Technology  Community  for  startups,  companies,  entrepreneurs  to  promote  Bangladesh  Tech  

•  Network,  share  ideas,  help      

•  PlaSorm  for  dialogue  on  innovaTon,  entrepreneurship  and  internaTonal  networking  

•  LighTng  round  PresentaTon/Pitch  – Help  develop  pitch  skills  – We  have  an  feedback  form  for  your  presentaTon  from  Judges  which  we  will  compile  and  send  to  you  

–  Take  this  as  an  opportunity  to  impress  /  find  future  partners,  investors,  you  never  know  who  is  in  the  audience?  

 •  Q&A  Session  on  E-­‐Commerce  

•  We  are  looking  for  Volunteers  to  join  our  team!  

Lightening  Round:  BD  Company  Overviews  

Lightening  Round:  Maya  

Ivy  H.  Russell,  Founder  

Helping Women Make Informed Choices

Ivy H. Russell, Founder Maya.com.bd

ivy@maya.com.bd

Being a Women in Bangladesh is Not Easy

Maya’s Mission: 1. Information 2. Community

Website & Social

Reach Women Through Online & Offline Channels

Mobile

Offline Media

Events & Outreach

Content: - 1,000,000 words of world class health info (in English) - 100 health articles in Bangla - 80 unique articles in English and Bangla written by Maya Team and Community

Adoption: -50,000 Site Visitors -1,000,000 Page Views -2,000 Registered Users -3,000 Facebook Fans

About to Launch: Maya Apa Ki Bole

Q&A forum for women to ask pertinent questions directly to medical and legal experts & the Maya user community - Full Launch Mid October - English & Bangla - Accessible from Desktop, Mobile (App + SMS)

Lightening  Round:  bGlobal  Interac%ve  

Samuel  Bretzfield,  CEO  

Introducing  bGlobal  Sept  29th  2012        

Introduction

§  bGlobal was established to provide “leading edge” outsourcing solutions to high tech, online media, creative and design agencies in the fields of Internet technology, software programming, electronic arts production and Business Process Outsourcing

§  bGlobal takes an active role in the creation, architecture, program management,

and implementation of eCommerce, SaaS driven platforms, social media driven online properties, mobile application programming, and back office processes

§  bGlobal’s interactive group offers outsourced: §  Advanced Programming and Customized Software Development

§  Mobile Application Development §  Online Marketing Services and Social Media Strategies

§  Branding Services and Creative Design §  Interactive Strategic Consulting

41

42

Clients

Services at a glance

§  Back Office Application Production and Programming §  Interactive Web Application Development §  Mobile Application Development §  User Interface Design and User Experience Creation §  Database and System Architecture Creation §  Content Management System Integration §  e-Commerce Integration §  Search Engine Optimization §  Facebook and Social Networking Applications §  Interactive Business Consulting §  Site maintenance and Support

43

Contact

§  bGlobal USA (Los Angeles - Corporate HQ ) 5405 Wilshire Blvd Suite # 247 Los Angeles, CA 90036 Phone Number: +1 310 594 3637 "

§  bGlobal UK (London) 3 Campbell Court Glouester Road London, SW7 4PB Phone Number: +44 20 3239 5501"

"§  Sales Team sales@bglobalsourcing.com

!§  Account Management Team service@bglobalsourcing.com

"§  PR/Media Inquiries corpcomm@bglobalsourcing.com"

§  TWITTER: @BGLOBAL!"

44

§  bGlobal MENA (Bahrain) Flat 73, Building 8, Road 1901 Block 319 Exhibition Road Manama, Bahrain "

§  bGlobal ASIA (Dhaka) Building# 67/A, Road# 4, Block C Banani, Dhaka 1213 Bangladesh Phone Number: +88 01713 311193 "

Lightening  Round:  Biddy  Bidz  

Quazi  Shafi  Sunny  

THE  MODEL    *  Users  pay  for  bids,  rather  than  staTng  the  maximum  amount  they  

 are  willing  to  pay  for.      *  Each  bid  cost  around  $0.60.      *  Every  Bid  increases  the  Tme  1p.      *  Last  Bidder  wins  when  the  bid  Tmer  reaches  0:00:00        Each  Bid  also  increases  the  Tmer  10sec  to  20sec.    *  Winner  Pays  final  price  reached  before  Tme  finally  ends.    

 The  amount  is  fairly  low  since  each  bid  increases  the  Price  by  1p.  

WHY  BIDDYBIDZ?    Our  InnovaTons:  

01:  The  Biddy  Bidder      *Tool  that  places  bids  for  you  between  pre-­‐determined  set  range.      *Users  are  able  to  set  their  bids  range  and  be  acTvely  involved  in  the  aucTons  while  they  are  away  from  their  systems.        

02:The  Biddy  Meter    *AcTve  Bidders  ojen  start  bidding  on  a  product  with  an  passionate  intenTon  to  WIN.      *Making  them  aware  of  the  number  of  bids  available  in  their  account  was    a  challenge,  we  innovated  the  biddy  meter.        

03:  Buy  It  Now    *We  encourage  our  users  to  be  acTvely  involved  in  aucTons.      *As  an  incenTve  we  offer  'Buy  it  Now'  opTon  where  users  can  purchase  the  product  at  MSRP  minus  the  cost  of  bids  spend  on  the  aucTon.    

Lightening  Round:  G&R  Case  Study  

Milon  Nazimudaula,  Chief  Product  Officer  

Driving Video Views for TEDxDhaka Campaign Report: In-Banner Video Ads Client: TEDxDhaka Duration: 18 – 21 Sep 2012 Muhammad Nazimuddaula Chief Product Officer Green and Red Technologies Limited milon@gandr.com.bd

Bangladesh’s First & Only Digital Ad Network - Connecting Advertisers with an Online Audience @ Scale

3,000,000 Daily Impressions

90% Reach of Bangladeshis Online

Ad Network Creative Services

Social

2. Users click to watch video in the ad unit itself!

1. In-Banner Video ad (a first for Bangladesh) appears on leading sites targeting overseas only

3. Users could also click to watch the video in the TEDxDhaka YouTube page

How the campaign worked

The G&R campaign results in major uplift in views

Source: YouTube, G&R Ad Network

6,881 Combined Video Views Feb 26 – Sep 16, 2012

8,546 Combined Videos

Sep 17 – Sep 21, 2012

+25% Video Views in 5 Days

[ 275,000 Total Ad Impressions ]

4 TEDxDhaka (Feb 2012) videos selected: Ejaj Ahmed, Khaled Mahmud, Iraj Islam & Ivy H. Russell

BEFORE AFTER

Driving Video Views for TEDxDhaka Campaign Report: In-Banner Video Ads Client: TEDxDhaka Duration: 18 – 21 Sep 2012 Muhammad Nazimuddaula Chief Product Officer Green and Red Technologies Limited milon@gandr.com.bd

Lightening  Round:  Zakat  Connect  

Munazer  Chowdhury,  Root  Digital  

Do we give a poor fisherman fish as a gift or a net to earn a livelihood?

2.5% of savings is given to the needy as Zakat, the inbuilt charity system of Islam

THE IDEA THAT CAN CHANGE THE WORLD!

PLEASE US! facebook.com/zakatconnect Munazer A. Chowdhury

Founder, Zakat Connect

Lightening  Round:  Vi%zo  

Md.  Arfaqul  Alam  

Company: Vitizo Corporation

Vitizo: Insights Facebook

How to connect with Vitizo

Website: www.vitizo.com

Facebook: www.facebook.com/vitizo

Twitter: www.twitter.com/vitizo

Hotline: 01730433711, 01711487617

Lightening  Round:  BanglaBot  

Arif  Nezami  

#youth #tech

#social

#youth-emag

#asian-emag

#bangla-blog

#fun-blog and more..

Media Products…

#social-enterprise

#e-shop (upcoming)

#corporate-social-solution #corporate-software-solution

Other Products:

Arif Nezami @arifnezami

www.banglabot.com

contact@banglabot.com

Intro  to  BD  Ventures  

Shawkat  Hossain,  MD  of  BD  Ventures  

Our  Vision………..  To energize the entrepreneurial ecosystem in Bangladesh.

Who  We  are………….  " BD venture limited is a venture capital company, which helps entrepreneurs reach their full potential and fulfill their dreams. We provide finance to enterprises to support the ir growth by participating as a shareholder in the company.

Who We are (cont…)

" Private limited company incorporated under Companies Act 1913

" Paid up capital BDT 100 million " Obtained No Objection certificates from

Bangladesh Bank and The SEC " Sponsor shareholders are reputed

organizations like Mutual Trust Bank, National Bank, Lanka-Bangla Finance, Midas, BGIC, Green Delta Insurance, Asia Paci f ic General Insurance, DataEdge & IPE Capital

What  We  Offer………….  " We invest in the form of equity to

growing businesses which empowers them to expand their operations. It is an alternative method of financing for companies that do not qualify for bank loans.

" We participate as a shareholder in the company and play an active role in the growth and nurturing of the company.

Terms  of  Financing…………  

" Maximum ceiling: Tk 20 million " Minimum limit: Tk 2.5 million " Exit time: 5 years " Maximum stake in an investee company: 49% " Minimum stake in an investee company: 10%

Eligibility……..  

" Age of business: minimum 1 year " Preferred sectors: Information Technology,

Agriculture (Farms-dairy, poultry, fisheries etc), agro processing, food processing, healthcare, education, renewable energy, energy efficient technology, tourism, light engineering

Eligibility  (cont..)  " Firm  Size:  " bd  venture   limited  will   invest   in   small   and  medium  size  enterprises,  as  defined  by  Bangladesh  Bank.  It  has  to  be  a   private   limited   company   or   in   case   of   firm,   the  entrepreneur  will  be  ready  to  register  as  private   limited  company  as  and  when  bd  venture  makes  its  investment  

 

Mode  of  Operation……….  " bd   venture   comprises   office   staff   and   a   board   of  directors   who   are   responsible   for   overseeing   and  approving   the   applicaTon   process.   They   look   over   the  proposal,  financial  statements,  projecTons,  interview  the  owner,   visit   the   operaTons,   gather   various   other  informaTon   to   assess   if   the   business   is  worth   invesTng  in.  Ajer  that  assessment,  bd  venture  will  negoTate  with  the   project   promoter/business   owner   and   come   to   an  agreement.   The   details   of   the   memorandum   of  understanding  must  be  agreed  upon  by  both  the  parTes.  The   staff  of  bd  venture  will   regularly  monitor   the   sales,  growth  and  other  financials  to  see  how  well  the  business  is  performing.    

 

Mode  of  Operation  (cont.)  

" By investing in a business, bd venture effectively becomes part owner of the business. The investee company will not have to repay the capital; rather, the venture capitalist expect to take a return on capital gains.  The investee company will have a sizeable amount of money to work with, while the venture capitalist takes an active role in managing the company to ensure its success. 

Exit  route……….  " Ajer  a  certain  Tme  has  passed  and  the  investment  has  been  realized,  bd  venture  will  sell  its  shares  to:  

" Sponsor  (the  original  entrepreneur)    " Third  party  (Mutually  agreed  by  both  bd  venture  and  investee  company)    

" Through  Ini%al  Public  Offering  (IPO)  

Please  Contact………..  

" House  #42,  (2nd  floor)  " Road  #  12,  Block-­‐E,  Banani,  Dhaka.  " Tel:  8802-­‐9855675  " E-­‐mail:  info@bdventure.com  " Website:  www.bdventure.com  

E-­‐Commerce  in  Bangladesh  PotenTal,  Challenges  &  SoluTons  

Panel  Discussion  featuring:  Fahim  Mashroor,  President  of  BASIS  &  CEO  of  BDJobs.com  Shameem  Ahsan,  CEO  of  Akhoni.com  Iraj  Islam,  CTO  of  Newscred  

E-­‐commerce  in  Asia  

Forrester  Progression  Model  Where  is  Bangladesh?  

•  Phase  0:  Get  on  the  internet  •  Phase  1:  ConnecTng  &  Entertainment  

–  Fetching  Data,  connecTng  with  people  

•  Phase  2:  eBusiness  Basics    –  Internet  Banking,  Booking  Tckets,  Paying  taxes,  filing  returns  (get  users  to  

start  transacTng  online)  

•  Phase  3:  Comparable  Goods  Purchases  –  Buy  standard  products  available  offline  such  as  books,  laptop,  mobile  etc  

(don’t  require  touch  and  feel)  

•  Phase  4:  SubjecTve  Goods  Purchases  –  People  develop  trust  to  buy  online  of  products  that  they  need  to  touch  

&  feel  to  make  informed  buying  decision.    

Look  at  India  •  India  

–  $6.3  billion  (2011)  –  $4.3  Billion  (2010)  –  FoundaTon  (2012)  

•  100  million  connected  to  net  •   600  million  on  mobile  

–  About  14  million  Online  Customers  –  $1  billion  in  investments  in  2011  

•  Snapdeal.com  •  Fashionandyou.com  •  Myntra.com  •  Flipcart.com    

–  Market  Share  in  2010  •  Online  travel  80%  (rail  &  Air)  •  E-­‐retailing-­‐  6.5%  •  Financial  Services-­‐  6.31%  

Source:  MSL  Group  India  

Supplier   E-­‐Portal  M-­‐Portal   Consumer  

Bank  Telecom  Merchant  Processor  

Gov’t  Regulator  Policy  Laws  

LogisTcs  

Product/Service   Product/Service  

Payment  Payment  

Credit/Debit  Card  Mobile  Payment  Bank  transfer    

Cash  On  Delivery  

Fraud  Return/Refund  Policy  Privacy  ProtecTon  Business  ConfidenTality  Banking  laws  Security  

Infrastructure   Dev  Com.  

Select  Product/  Service  based  on  

Content  

E-­‐Portal  M-­‐Portal  Consumer  

Payment  Complete  

Consumer  Receives  Product/

Service  

Delivery  ConfirmaTon  &  

Details  

Case  1  

Payment  processor  

Bank  AuthorizaTon  

Challenges  •  Payment  CollecTons  

–  High  Fees,    •  Charge  backs,  Fraud  Charges    (merchant  processor  is  responsible)  •  Refund  

•  LogisTcs  –  Deliver  the  exact  product  purchased  -­‐  Safe  &  Secure  to  the  right  person  within  

a  reasonable  Tmeframe  –  Charges  of  couriers    –  Insurance  for  High  Value  Goods  –  Returns  

•  Internet  Access  &  Reach  •  Gaps  in  Legal  &  Regulatory  framework  •  Trust  issues  &  lack  of  payment  gateway  

–  Privacy  issues  –  Business  Data  security  

Opportuni%es  

•  PopulaTon  of  young  is  high  &  gewng  online  – Facebook  18-­‐34-­‐  2.2m+  – Mobile  users  also  high  

•  E-­‐Commerce  Sites  Coming  up  – Many  sites  popping  up!    

•  Payment  facilitators  – Bkash,  DBBL,  Brac,  SSL  Commerce,  Easypay,    – Consumers  have  Debit/Credit  Cards  

“Get  to  Know  Each  Other”  Trivia  

Everyone  plays!  

How  to  Play  •  We’ll  share  8  interesTng  facts  on  the  projector  

screen.  Each  fact  is  about  a  person  in  this  room    •  You  have  15  minutes  to  idenTfy  the  name  and  the  

company  of  the  person  whom  the  fact  is  about    •  First  3  people  to  submit  a  correct  list  win!  

Ques%ons  1.   5.  

2.     6.    

3.   7.    

4.   8.    

Thank  you  to  our  sponsors!  

Thank  YOU  for  a^ending  today!  

Pizza  %me!  (and  networking)