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PRESENTATION SKILLS

Tarek Moustafa, Ph.D.March, 2011

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Treat people as if they were what they ought to be, and you help them to become what they are capable of being.

-Johan Wolfgang Von Goethe

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“Speech is the mirror of the soul: as man speaks, so is he.”

• The presenter must give of himself his beliefs, his knowledge, his insights, his energy, his speech & language skills, his sensitivity to and regard for others

• In return his listeners give, in approximately the same degree, their attention, interest, and generosity of response.

• It is, quite simply, an exchange of gifts.

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Sure you do!Consider your qualifications & be assured.You have a body. You have a mind. You have a voice. You have a heart. You have a language. And a body of knowledge exists to help you make the most of them.

“Who can be a good presenter?”

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To start with• Content: what message you are trying to

convey….? It has to be of added value• Integrity: do you believe in what you are

saying…? Do not ever “make it” • Sincerity: do you have a hidden agenda and

is it a correct agenda…?

“To thy own self be true”

First, learn to put the inner house in order

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Why create high powered presentations?

• It is expected.• It is a way to stand out.• You have no other choice.• It is the best way to communicate.• You have passion for the subject.

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Afraid to face the audience

F.Y.I.

So is everyone who really cares

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Types of presentations• Progress• Obtain decision• Selling product/service• Problem solve• Teaching• Providing Information• …

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Providing Information

• Develop a specific purpose statement.• Decide on an opening.• List the information you are going to

provide, generally 3 to 5 points.• Define all acronyms, terms and jargons.• Spell out WII-FM. Make the connection

between the information and its value to the audience.

• Close

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Teaching a Skill• Answer WII-FM.• Explain the objectives in learning the skill.• Show the skill.• Show and tell.• Have participants practice the skill.• Provide feedback.• Review and reinforce the skill.• Connect the skill to its use back to the job.

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Selling a product or service• Get you listeners attention.• Maintain the listener’s attention.• Create desire in the listener.• Action step.

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Obtaining a decision• Develop a specific purpose statement.• List criteria involved in the decision in

order of importance.• List the alternatives under consideration.• Present a comparison of the alternatives,

mentioning the positives and negatives for each one.

• Recommend one alternative and action steps for carrying out the decision.

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Reporting progress

• Develop a specific purpose statement.• State the purpose and methodology of the

project.• Give the status of the project.• Give the results of the project to date.• List any concerns that have arisen.• Suggest action ideas to resolve concerns.• Define who is responsible for initiating the

action steps and set deadlines.

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roperreparation &racticereventoorerfromance

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Preparation Steps• List your needs.• Assess your audience Knowledge, Interest,

Language, and Influence.• Decide your aim.• Plan your approach.• Plan your presentation development.• Plan your presentation application.• Plan a carry-over activity.• Gather materials and prepare the room.

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Plan Your Approach

A. How to gain attention• Outline an incident · Get them laughing• Ask for a show of hands · Ask a question• Make a promise · Use a visual aid • Have someone else present you• Make an outrageous statement• Use an unusual statistics

B. Introduce the subjectC. Transition to main content

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Plan Presentation DevelopmentA. Make a brief outline

B. Consider “CPR”• Content• Participation• ReviewC. Don’t Forget “CIA”• Control• Inclusion• Affection

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Plan Presentation Application

How to you make it personal?• W I I – FMWHAT’S IN IT FOR ME

• M M F I – AMMAKE ME FEEL IMPORTANT

ABOUT MYSELF

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“The more effort you put into preparation and practice, the more confident you will

be when you present”

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The structure of a presentation

IntroductionBodyConsolidation

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INTRODUCTION

nteresteedsitleangebjectives

INTRO

Tell them what you are going to tell them

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BODY

Start with your central thoughtsUse only key words Be free flowingFeel free to connect things that relateAllow yourself to bounce around

Tell them

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CONSOLIDATION

This part of the presentation makes it:

SOLID

Tell them what you have told them

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Effective consolidation

• Tie things together• If an action or decision is needed give

opportunity and time to react• Thank audience for listening and invite

for questions

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VISUAL AIDS

How do we receive information?

75 %EYE

12 %MOUTH

13 %EAR

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Benefits of Audio Visuals• To attract and maintain ATTENTION• To REINFORCE main ideas• To ILLUSTRATE & support spoken words• To minimize MISUNDERSTANDING• To increase RETENTION• To add a touch of REALISM• To SAVE both time and money• To aid in ORGANIZING thoughts• To ensure covering KEY POINTS• To build CONFIDENCE in yourself

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Principles of Audio Visuals• Visual aids should be Seen by all audiences• Visual aids shouldn’t Contradict with what is

being said• It should be Interesting, use of color can help• The aid should Support and not distract from

information given• It should be Clear, Accurate, Well-laid &

Concise• It should Emphasize key points• It should have Meaning

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Tips for using visual aids

• Plan• Limit the number• Never rely on them completely• Keep them simple• Talk to the group• Give time• Check any equipment

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USE the AIDA formula to develop your presentation

ttentionnterestevelopmentpplication

AIDA

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QUESTIONSAND

ANSWERS

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Tips on asking questions

• Plan your questions• Make sure you relate the question to

the audience background• Go from the general to specific• Keep your questions short and clear• Once you have asked a question, don’t

interrupt

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Why asking questions?

• Grasp attention• Stand up on the audience knowledge• Ensure participation• Clarify content more

TO

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Why setting up a questions’ session?

• Clarify content more • Ensure participation• Stand up on the audience knowledge• Grasp attention

TO

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While answering questions

• BRIEF• ACCURATE• HONEST• CONVINCING

AND NEVER EVER, INVENT AN ANSWER

BE

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Tips on answering questions

• Listen to the content and the intent• Acknowledge the questions• Paraphrase the question• If necessary, ask for clarification• Answer the question briefly, yet

completely• Verify

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The 3 V’s contribution

How do we convey information?

55 %VISUAL

38 %VOCAL

7 %VERBAL

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VERBAL

• SELECT YOUR WORDS • BE POSITIVE• SOUND SINCERE

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VOCAL

• EMPHASIS• PAUSES• TONE AND PITCH• SPEAK CLEARLY• BREATHING

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VISUAL

• LOOK AT THE AUDIENCE• SMILE• STAND SQUARE• MANNERISMS• BE NATURAL

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Dealing With Nerves

• PREPARATION• STAND WHERE YOU ARE GOING

TO SPEAK• TRY OUT YOUR VOICE• DISTRACT YOURSELF• BREATHING & NECK EXERCISE• THINK POSITIVE

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THANK YOU