Welcome

Valentine Willeumier

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Stanislav case – Ministry of Justice

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Social Media – what is it?

Evolution of Social Media

Broadcast media Interactive media Social media

Social Media

Source: FredCavazza.net

Social networks throughout the world

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Hyves – facts & figures

Figures

10,1 million Hyvers / 8,7 million Hyvers in Holland

6,4 billion pageviews per month

18,2% of total viewed web pages in Holland

8,7% of total internet time in Holland

60% of total viewed mobile pages in Holland

858.000 new photo’s per day

2,4 million scraps per day / 28 per second

Average age of 30 years old

Hyves bereik

Source: STIR augustus 2010Back

52%

65%

73%

60%

37%

18%

53%

81%77%

65%

40%

10%

13+ 13-19 20-34 35-49 50-64 65+

Mannen Vrouwen

3 reasons for using Hyves as a consumer

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Hyves – Connecting the Netherlands

Hyves is Dutch!

Hyves.nl/nu

Involving Hyvers in Hyves

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New products are developed together with Hyvers

Brands on Hyves – what

are their options?

Brands on Hyves

WHAT CAN BRANDS DO ON HYVES?1. Traffic to their own website(s)

Brands on Hyves

WHAT CAN BRANDS DO ON HYVES?1. Traffic to their own website(s)2. Social activation campaign

Results of the ACE Social research study – Hi Prank

ACE Social = measures the effectiveness of viral marketing campaigns within Hyves

Campaign appeal: Hyvers rated the campaign as being easy to understand, funny and distinct The willingness to share was positively influenced by the rating of the campaign and the fact that the design and concept was in line with the social network Hyves

Most important brand effects: Rise in brand awareness and top of mind awareness Brand image is positively influenced by the campaign, Hi is viewed as a more sympathetic and appealing brand Brand preferance is significantly higher for the Hyvers who saw the campaign in relation to people who never saw the campaign

Brands on Hyves

WHAT CAN BRANDS DO ON HYVES?1. Traffic to their own website(s)2. Viral marketing campaign3. 24/7 presence (branded hyve/brand page)

Qualitative results of the Transavia branded hyve – up to now

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Types of goals for 24/7 presence:- Communication- Service- Brand experience- Co-creation- Promotion

Brands on Hyves

WHAT CAN BRANDS DO ON HYVES?1. Traffic to their own website(s)2. Viral marketing campaign3. 24/7 presence (branded hyve/brand page)4. PR (research)

Brands on Hyves

WHAT CAN BRANDS DO ON HYVES?1. Traffic to their own website(s)2. Viral marketing campaign3. 24/7 presence (branded hyve/brand page)4. PR (research)5. Consumer insights (research)

Wat kunnen merken met Hyves?

WHAT CAN BRANDS DO ON HYVES?1. Traffic to their own website(s)2. Viral marketing campaign3. 24/7 presence (branded hyve/brand page)4. PR (research)5. Consumer insights (research)6. Recruiting new employees

Wat kunnen merken met Hyves?

WHAT CAN BRANDS DO ON HYVES?1. Traffic to their own website(s)2. Viral marketing campaign3. 24/7 presence (branded hyve/brand page)4. PR (research)5. Consumer insights (research)6. Recruiting new employees7. Add-ons for their own website(s) Hyves Connect

Tips & Tricks

Tips & Tricks

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Tips: Is the chosen strategy and/or content:

- authentic and entertaining?- able to be shared?- relevant for the target group?- in line with the established brand values/goals?- easy to use?

Tricks: Personalize your messageMake sure that all activity can be measured Create brand ambassadors

Valentine Willeumier | valentine@hyves.nl | val.hyves.nl | 06 340 53 817

Questions? Remarks?Ideas?