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Ibrahim zaman

Preston university peshawar 

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� Launching a new company

�Company profile

�Mission statement

�Vision statement

�Management team

�Target market

�Marketing mix� Price determination

� Price strategies

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�We want to start a business which deals in

manufacturing and selling of two products:

1. JEANS WEAR 

2. LEATHER BAGS

�

Therefore, we named it SA jeans:

SA jeans SouthASIAN JEANS &

BAGS

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�We have forecasted a good brand, which willhave a logo:

�Major products:

1.                          

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Our company·s slogan will be:

´ITS ONLY A GREAT JEANS & BAGS IF U LIKEµ

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´Design Jeans & Bags for upper class and middle

upper class student with fashion and valueµ

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� ´To become the leading in Jeanswear & bags

brand in Student fashion in the area of

Peshawarµ

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NAME DESIGNATIONUmar farooq CEO

Afta a m Sal s ma a r

Iftik ar k a I v tory ma a rIzzat s a Fi a c ma a r

s za Op ratio  ma r

Ot r Low r l v l staff

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�Upper class and upper-middle class

� Students

�Marketing personnel

�Our retail stores will be according to our

target market place preference:

�

In Peshawar our target families are living inCant area, shami road, university town and

hayatabad.

�Our target market place will be University

road, sadar, PD   buildinge.t.c

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Marketing mix is the set of all controllable

elements by an organization.

1. Product

2. Price

3. Place4. promotion

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�Our core product will be jeans and bags of

different varieties.

� Some samples of our products will be

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�Place refers to the physical location wherethe product is provided to its customers.

�Place include:

Distribution channels

Retail stores

Number of intermediaries

nature of channel i.e. direct marketing or

indirect marketing

Our company·s product will be available in

Sadar and university town

Our company also provide free delivery in

Peshawar

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�Our company will use the following

promotion strategy:

Advertising, i.e. broad cast and narrow castmedia, newspapers, catalogs e.t.c

Sales promotion i.e. BUY TWO GET ONE FREE

Personal selling i.e. door to door

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� Price is the amount of money for which a

customer is agree or willing to pay.

�We have to charge that price which give us aprofit margin as well as competitive position

in the market.

� In price we consider;

Pricing objectives.

Pricing strategies.

Factors affect Pricing

Price determination of SA jeans and bags

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o To achieve the financial goals of

business.

o Fit the realities of the market place i.e.

Will customers buy at that price.

o Support positioning i.e. consistency with

other variables in  the marketing mix.

o

Cost determination ; every business wantto charge the price which cover its costs

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1. P r i   rici g; quality orientedpeople want to buy on high prices

2. Penetr ti n ricing ; it is to enter in a

market with low prices and building

image3. Ski ing ricing ; relatively high

prices at first and than lowers the

price, especially to build high quality 

image4. E c nomy ricing ; Low prices

The  following diagram shows the pricing

strategies::

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�The following are some major factors which

affects the pricing;

Estimated demand

Competitive reactions

Other Marketing-mix issues

Cost of product

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�Cost of product

Fixed cost: which is not changing in a fixed

or less time period i.e. yearly, monthly e.t.c.

Variable cost: which is changing with number

of units produced

Total cost: which is  combination the both

Cost-plus pricing:

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�We expect the following competitors of SA 

jeans and bags;

Nike

Adidas

Gucci

Armani

versace

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�The process of dividing the market in to

different parts to satisfy the customers needs

and wants

� In our company the segments will beaccording to the following elements;

Age i.e. youngsters

Gender i.e. male

Socio-economic class i.e. upper and upper-middle class

Geographical area i.e. Peshawar

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Jeans and bags