Online Marketing & More• Ways to make money from the internet

• Where to register and host

• Content Management Systems (CMS)

• Blogging Will Get You More Traffic

• Niche Markets

• Leverage Technology and Time

• Marketing Funnels

• Marketing Avenues

• Keyword Volume

• Landing Pages

• Conversions

• Synopsis

• Q and A

http://slideshare.net/phelanriessen

Introduction

• Previous business - Planet Apparel for 17 years

• Greek Fonts & Drop Shipping sites, Startups

• On the web since ’97, Prodigy ’91, BB’s before

• Email: phelan@digithrive.com

• Twitter: @imagium

Phelan Riessen - Digithrive

Who's selling what?

• Who already has a business?

• Who has a website for it?

• Are you getting the results you want?

• MLM's

• Drop ship

• Products and services

• Affiliate marketing

• Start Ups

Ways to Make Money Online

• Digital downloads

• Membership sites

• E-commerce

Places to Register and Host

• Good Practices

– Email VS Gmail/Yahoo/AOL etc.

– Register one place

– Host another

Content Management Systems

• WordPress

• Drupal

• Joomla

– One Click Install

– Utilizes a framework

– Low cost, open source

– Plugins, Extensions

– Customizable

– Minimal use of HTML code

– Plenty of developers

Make use of technology and automation

Fresh Content Gets Higher Traffic

Optimize Your Automation with WordPress

- Fresh Content

- Blog often

Find a Niche Market• What do you like? What are you an expert at?

• Find a pain in the market and fix it

• Become the Authority– Customers come to you

– Opportunities for articles – inbound links

– Able to attack and resolve their pains

• How to implement:– Multiple websites

– Landing pages

– Check it over with your existing clients

– Test

– Utilize both Online and Offline advertising

• Strategies– Speaking their language

– Benefits over features

– SEO opportunities

Finding Keywords

• https://adwords.google.com/select/KeywordToolExternal

Leverage Yourself

• oDesk.com

• Elance.com

• Guru.com

• ScriptLance.com

• Freelancer.com

• GetACoder.com

• VirtualEmployee.com

• Affordable Programmers.com

• PeoplePerHour.com

• AmazonTurk.com

• Fiverr.com

• 7Richer.com

• TenBux.com

• Gigbucks.com

• FiftyTown.com

• UpHype.com

• Zeerk.com

E-lance, The 4-Hour Workweek and other ways to leverage time

Marketing Avenues

• Social media and networks - Facebook,

Google +, LinkedIn, Twitter, Stumble Upon

• PPC - sponsored ads

• Building traffic - SEO, link building

Marketing Funnel

X Visitors = X interests = X requests = X conversions

Website Conversions

• Pay Per Click Sponsored Ads

• Lead Captures or Give-a-Way

• Conversions

Do’s & Don’ts

• Do Capture Info

• Do have a clear

Call to action

• Don’t send PPC to

your home page

Landing Pages

• Create specific pages for your product

• Track your metrics – Use Google analytics

• Return on Investment – ROI

– What’s a client worth to you?

Leverage Social Networks

• Fish where the fish are feeding

• Be the authority

Start to Finish Synopsis

• Find a Niche

• Build a Website

• Create a Campaign

• Conversion

• Test and Refine

• Rinse and Repeat

Questions and Answers

Company: www.Digithrive.com

Email: phelan@digithrive.com

Twitter: @imagium

http://slideshare.net/phelanriessen

Integrated Web Services•User Experience

•Ecommerce

•Content Management Systems

•Search Engine Optimization

•Search Engine Marketing

•Hosting

•Web Design

•Web Marketing

•Web Development

•Social Media

•Web Strategies

•Website Maintenance