Presentation Get Started on Facebook

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Get Started on Facebook March 11, 2010

Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392 or 6339349

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Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349

Using ReadyTalk

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You are being recorded…

• This seminar will be available on the TechSoup website along with past webinar presentations:

– www.techsoup.org/go/webinars

• You will receive a link to this presentation, material and links.

• Streaming in SecondLife• After the webinar, you can ask follow-up

questions in the Emerging Technologies Forum:–tinyurl.com/yb2cuvc

• Twitter hashtags: #techsoup

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Get Started on Facebook Sponsored byPresenters: John Haydon, johnhaydon.com

Gabe O'Neill, Kids are Heroes

Today’s Speakers

John Haydonjohnhaydon.com

Gabe O'Neill Kids are Heroes

Facilitating: Kami Griffiths, TechSoup Assisting: Becky Wiegand, TechSoup & Laura Newton

Agenda

• Overview: Why Use Facebook?• Facebook Basics• How to Get Started• Best Practices• Audience Q&A• Resources• About TechSoup

What is Facebook?

Why Facebook?

• 375 million active users (February 2010)• 50% of active users log in daily• Fastest-growing demographic is 35 and older• 6 billion minutes are spent on Facebook each

day (worldwide)• 10 million users become fans of Facebook

Pages each day• 65 million active users accessing Facebook

through their mobile devicesSource: Facebook

Why Facebook?

Google: 2.8 Billion Visits in January

Facebook: 2.9 Billion Visits in January

Facebook

Google

Why Facebook?

"People are spending less time

navigating the Internet on their own

and are now navigating the Internet

based on their friends'

recommendations or their friends'

activities." - Dave Yovanno, CEO of Gigya Inc.

Facebook Pages vs. GroupsFan Page Group

Facebook Pages vs. Groups

• Represents a cause or idea• No customization• No apps• All groups look alike• Limited messaging• Received as “message”• Wall• Users share many media types• No widgets• Some private, some public

• Represents an organization• Customizable tabs• Apps galore!• Customized user experience• Target updates• Received as “updates”• Wall• Users share many media

types• FanBox• All public and searchable

Page for Organizations

Group for People

Facebook Privacy Settings

Getting Started: Set Goals for Facebook

• Enhance your nonprofit’s brand• Educational outreach• Develop a fan base• Create awareness about your cause

or nonprofit• Raise money• Enhance existing marketing and

outreach efforts

Facebook In Action: Kids Are Heroes

•Link to Facebook from website

www.kidsareheroes.com

Create a Welcome Page for New Visitors

You can create a unique landing page for new visitors – such as a “Welcome” message.

www.facebook.com/kidsareheroes

Customize Your Visitors’ Experience

Static FBML allows you to create customized tabs on your Facebook Fan page.

(FBML = Facebook’s mark-up language)

Share Announcements & Info

Wall Stream – Kids Are Heroes:

Highlight official organization information

Provide a Forum for Fan-only Interaction

Wall Stream - Just Fans:

Separate stream for fans to interact with each other

Best Practices: Facebook Page Settings

Determine who sees your Page

Best Practices: Set Views & Permissions

Determine what your audience sees and when they see it.

Getting More Facebook Fans• E-mail announcement to your audience• Embed Facebook page links in your e-mails• Create an incentive for users to become a

Fan of your Facebook page• Add a Fanbox to your website• Try using Facebook ads• Create great content!• Always ask fans to share when you send

messages

Managing Your Facebook Page

• Use the Notes application to import blogs and other information to automate your Page

• Stay engaged with your fans • Don’t send too many updates• Make sure the updates that you do

send will be useful to your fans

Best Practices: Engage Users

San Rafael Public Library: www.facebook.com/srpublib

Best Practices: Customize Tabs

San Rafael Public Library: www.facebook.com/srpublib

Best Practices: Stay Responsive

People just want to be heard.

Sherman Health: www.facebook.com/ShermanHealth

More Resources

• We Are Media: Social Media Starter Kit for Nonprofits http://wearemedia.org

• Socialbrite: Social Tools for Social Change http://socialbrite.org

• The Facebook Blog http://blog.facebook.com

• John Haydon http://johnhaydon.com• Gabe O’Neill http://

justgabe.com/fbook

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Questions?

Submit your questions using the chat box.

Continue the Discussion…

• Additional questions can be answered by posting in the Emerging Technologies Forum:– tinyurl.com/yb2cuvc

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from your

colleagues– Browse upcoming events and conferences

Upcoming Webinars

• Is Salesforce CRM Right for Your Organization? – Thursday, March 25, 11 a.m. Pacific time

• Around the Twitter World in 60 Minutes– Tuesday, March 16, 11 a.m. Pacific time

• Finding the Perfect Donor Database in an Imperfect World – Thursday, April 15, 11 a.m. Pacific time

Thank you to our Webinar Sponsor!

ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.

For more information: pages.readytalk.com/techsoup.html

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Thank you! Please complete the post event survey!

Kami Griffiths, kami@techsoup.org, 415-633-9392

Presentation Get Started on Facebook

Technology

Transcript of Presentation Get Started on Facebook

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