1Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

November 10, 2012 Presentation

How To Create A Culture For Product Excellence

Cindy F. Solomon, CPM, CPMM is the voice of product professionals! Listen weekly to Global Product Management Talk at http://www.blogtalkradio.com/prodmgmttalk 

Solomon hosts StartUPTalk Radio, produces Startup Product events, and created the ProdMgmtTalk mobile application. She is an innovator, early adopter, serial entrepreneur, product management evangelist, content marketing & social media strategist, and contributing author to several books, including "42 Rules of Product Marketing". 

Solomon brings over 15 years of web development, services, and software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She holds AIPMM CPM/CPMM certification.

2Cindy F. Solomon, CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Cindy F. Solomon

Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 3

4Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Worldwide map of product camps and Storify content archives

 bit.ly/phwTS1

5Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Sfproducttalks.com

6Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Startupproduct.com

7Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

• Who’s here?• What do YOU want?• What does it take to create a

product centric focus in your organization?

• How do you raise visibility, respect and product leadership for increasing product success?

Questions

8Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

"Above all else, align with customers. Win when they win. Win only when they win.“—Jeff Bezos, 2012

1. How Do You Define Product Excellence?

9Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

The Invisible Computer: Donald Norman mapped lifecycle of products

“In its early days, a technology cannot meet all the needs of its customers.

Early adopters need the technology and they are willing to suffer inconvenience to get it. With time, the technology matures, offering better performance and higher reliability.

When the technology exceeds the basic needs of most of its customers, there is a major change in customer behavior.

Emotional reaction, pride of ownership, and pleasurability all can become major selling points.”

What Makes A Product Great Depends on where it is in the Product Lifecycle

10Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

http://www.lukew.com/ff/entry.asp?44

11Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Stage 1: product excellence is measured by function alone.Stage 2: product excellence is measured by feature inclusion and integration. Stage 3: product excellence is measured by the overall user experience. Stage 4: product excellence is measured by integration into other products.

Product Excellence is measured differently in Each Stage

12Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

http://www.lukew.com/ff/entry.asp?618

Stage 1 Pure function is all that matters: If the one thing it does is the only option available, people will be happy with it.

Stage 2 Feature Wars: The number of features matters because frequently the buyer doesn't understand what each feature actually means. Later in this phase, specific features do make a difference as people are looking for certain features to make their purchase decisions.

Stage 3 Experience Wars: The experience and total cost of ownership matters most. Products with fewer -but better- features will trump the more feature-laden winners of Stage II.

Stage 4 Commodities: The actual item becomes absorbed into a larger product mix. Individual features of the technology no longer matter, but become a price/performance issue for the integrator.

13Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

14Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

2. How Do You Drive Alignment of Product perspective across all functions?

15Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Ask Questions, Listen & Learn Their Language

• What are their concerns, issues, focus?

• What motivates them?

• How do they define and measure product success?

• What do they need to guarantee success of the product?

• What can you provide them that forwards their success?

16Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Gain Respect of Developers

READ:http://www.managingtheunmanageable.net/

LISTEN: http://bit.ly/T2hEOy

17Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Understand What Sales Needs

READ: http://amzn.to/UfxBQ6

LISTEN: http://bit.ly/RDnbtF

18Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

http://excellencenow.com/part-4/

19Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Identify Where The Product Is in the lifecycle

AIPMM Product Management Lifecycle Framework

20Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Translate the RoadMap For Various Audiences

21Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Become Expert At Speaking “Product” And DELIVER RESULTS ACROSS ALL PHASES

AIPMM Product Management Lifecycle Framework

22Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

Thank you! Join weekly on Global Product Management Talk Search: CindyFSolomon and ProdMgmtTalk

http://www.CindyFSolomon.com@cindyfsolomon@prodmgmttalk

Presentation sponsored by The Association of International Product Marketing and Management (AIPMM) http://www.aipmm.com

23Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

AIPMM Webinar Series FridaysNov 16 Torpedo Product Marketing Strategies

Global Product Management Talk #ProdMgmtTalk Google HangoutNov 12 Product Management Titles w/ Steve Johnson, CMO, Primary IntelligenceFollow http://www.blogtalkradio.com/prodmgmttalk

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