Post on 07-Apr-2018
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Dairy farm industryin Pakistan
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Syed Gull Naqvi (07108002) Adil Haider (07108033) Aden Khalid (07108049) Khaqan Ali (07108050)
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Dairy industry registered under section 32 ofthe companies ordinance 1984.
4th largest milk producing country of world Ministry of agriculture 97% informal sector
live stock add 11% to GDP growth Industry growth rate is 4% per annum
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33 billion liters of milk annually Dairy farm Industry is profitable Dairy contribution in economy is 540 billion Milk economy represent 27.7% of the total
value of the agriculture sector 67% milk is produced in Punjab
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3 billion liter milk adds per annum Industry leader is nestle Rs 50 to 60 per liter average price Urban area usage of milk only 30% Gawallas milk is Unhygienic & without
quality standards
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Nestle dairy farms Engro dairy farms Privately owned farms(8-10 thousand liter of milk per day)milk processing unitsvast agriculture land
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Khaqan Ali ch.
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Ch. Sultan MehmoodZam Zam dairy farms
Ch. Nasir Cheema
Cheema dairy farm
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Industry structure Zam zam dairy Cheema dairy Faiz dairy Balouch dairy(they have formed a cartel)
Industry strategy Cost leadership
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No direct competition Supplier has the bargaining power No government restriction Cost factors
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Products offered: Fresh milk Dry milk Yogurt Khoya Butter
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Difficulty of new entrants No instant return Training center of new entrants: Nestle
Engro foods
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Huge number of supplier Dont have the power Products of supplier: Wanda (khushk chara) Vitamins & minerals Medicines
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Not proper medications Weather problems Long term plan Medicines is expensive Recovery period of animal is long
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Aden Khalid
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Political Govt. support Tax exempted
E conomical Loaning facilities No Depreciation costSocial No social barriersTe chnological Advance machinery is available
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Adil Haider
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brandsincome(000)
nestle haleeb olpers others total
Less than103 1 1 0 5
10-15 2 0 5 1 8
15-20 2 2 1 1 6
20-35 4 3 2 1 10
50 or more 8 6 6 1 21
total 19 12 15 4 50
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Income (000)Price
50-55 56-60 61-65 66-70 70 ormore
Less than101 1 0 2 1
10-15 3 2 0 1 2
15-20 2 2 1 1 0
20-35 0 4 5 1 0
50 or more 0 9 6 5 1
total 6 18 12 10 4
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va ri ab l s va lu s
thickness .425
purity .528
freshness .376
hygienic .579
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