Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

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Slides from a 10/29/13 conference on using disruption for competitive advantage.

Transcript of Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Prepare for the Future: Achieving Growth and Competitive Advantage

Erin Liman Innovation is Social, LLC

Disruption Can Come from Anywhere

Natural disasters Accidents

Disruption Can Come from Anywhere

Intentional �Attacks� : Square New Technologies : 3D Printing

How Do You Prepare for Disruption?

Know your blind side

Gather diverse perspectives

Hack your business

I. Know Your Blind Side

Four Ways of Seeing the Problem

The Fact Finder

The Options Generator

The Consensus Builder

The Action Taker

Four Ways of Seeing the Problem

The Fact Finder

The Options Generator

The Consensus Builder

The Action Taker

Analysis Paralysis: How much data is enough?

Knowing when to converge and move forward

Balancing engagement with expediency

Ready Fire Aim – May not be solving the right problem

We Like People Like Us

Opposites Attract Repel

II. Gather Diverse Perspectives

“The Lonely CEO”

The higher you advance, the less truth you hear

II. Gather Diverse Perspectives

•  Cultivate Trust

Who’s unafraid to disagree with you and tell you the truth?

II. Gather Diverse Perspectives

•  Cultivate Trust

Hierarchical culture trumps strategy

August 6, 1997: Korean Flight 801

II. Gather Diverse Perspectives

�Culture eats strategy for breakfast�

Peter Drucker

Management Consultant

•  Cultivate Trust

Hierarchical culture trumps strategy

II. Gather Diverse Perspectives

•  Cultivate Trust

•  Control Reactions

How you respond to bad news will impact whether you hear the truth or the sugar-coated variety.

II. Gather Diverse Perspectives

•  Cultivate Trust

•  Control Reactions

•  Touch Down

Create opportunities for exchanges between leaders and the front lines.

II. Gather Diverse Perspectives

•  Cultivate Trust

•  Control Reactions

•  Touch Down

•  Find the Experts

Who are the answer people in your organization? How do you find out?

III. Hack Your Business

Hacker mindset: examine the whole system and look for vulnerabilities.

III. Hack Your Business - IKEA IKEA hacked on 3 fronts: business model, offering and customer experience.

Internal Activities

III. Hack Your Business – How To

Exercise: “Kill the Company’ (Wharton) Engage employees from all levels and functions in figuring out ways to kill your business.

“Incumbents are rarely disrupted by new technologies they can�t catch up to, but instead by new business models they can�t match�

--Aaron Levie, CEO box.com

External Activities

III. Hack Your Business – How To

1.  Thought leaders 2. Conferences 3. Open innovation 4. Countries who are

leapfrogging older infrastructures (e.g., with mobile)

5. Other industries

Preparing for Disruption and Growth

Know your blind side

Gather diverse perspectives

Hack your business

Thank You!