Post on 04-Feb-2016
description
The Consulting and Strategy Interest Group, IIM Kozhikode
Konsult Preparatory Material
Konsult congratulates you all for
welcomes PGP 19 batch
making it to IIM Kozhikode and
to God’s own campus!
This is your introductory guide for consulting domain
Konsult IG Introduction
Konsult -The Strategy and Consulting Interest Group of IIM Kozhikode
• Our Aim Promote consulting culture on campus, both
Konsult Inc
Pan IIM Consulting Consortiumacademic and career-wise
• Our Regular Activities Seminars and Workshops
Hosting consulting seminars, workshops andguest lectures by alumni and industry people
Competitions and Certifications Round-the-year events and fun contests
(Backwaters/Roobaroo) Zenesys (External) and IKON (Internal)
Placement Related Activities
Preparatory materialplacements
for summers and final
Peer-to-peer case study sessions andsessions/workshops in association withstrategy area faculty
https://www.facebook.com/pages/Konsult-The-Consulting-and-Strategy-Interest-Group-at-IIM-Kozhikode/140226552720812
What and How Consulting
Pre-requisites Key activities
Helping clients solve challenging
EffectiveCommunication (Oral
&Written)
business issues
Industry and Functional expertise
Insights and perspectives
Mergers and Acquisition strategy
Entry level strategy
Domainknowledgeacross Ops,
Fin,Marketing,IT and HR
Research &information
Relationshipmanagement
How Consulting Happens
ConsultantClients and Businesses
Major players and Types of Consulting
Consulting Insider
SWOT Analysis
• Simple,strategic
yet powerful framework foranalysis
• Can be used for company, industry orproduct
Internal-External Analysis/IE Matrix•
• Better the analysis with concretequantitative data in fields
Usage•
Exploratory tool for understandingkick-off)
Analysis of comparable firms
(Basic
Decision making for entering newmarket/product line, and for M&As
SWOT Example
Strengths:
-> High quality brand image of both companies
-> Best-in-class technology and practices
-> Strong financials
-> Social projects and community development initiatives
Weakness:
-> High pricing of products
-> Speculation of genetically modified ingredients in Starbucks products
Opportunities:
-> Development of Starbucks retail stores in associated retail outlets and hotels
-> Increasing export opportunities
-> Coffee producer to “Coffeehouse” company
-> Fully tapping domestic market opportunity
-> Extending the beverage market of Tata
Threats:
-> Pricing issues amidst highly elastic demand
-> Negative health effects of coffee and presence of substitutes
-> Mushrooming number of strong coffeehouse competitors in India
TATA STARBUCKS
Porter’s Five Forces Framework
Porter’s five forces model is an analysis tooland shape a firm’s competitive strategy
that uses five forces to determine the profitability of an industry
• These forces determine an industry structure and the level of competition inthat industryThe stronger competitive forces in the industry are the less profitable it is.An industry with low barriers to enter, having few buyers and suppliers butmany substitute products and competitors will be seen as very competitiveand thus, not so attractive due to its low profitability.
••
Porter ’s Five Forces Analysis Example : Automobile industry
••
•
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Large amount of capital requiredExisting companies have established brand image and reputationGovernments often protect their home markets by introducing highimport taxesProducts are mainly differentiated by design and engineering quality
Large number of suppliersSome suppliers are large but the most of them arepretty smallMaterials widely accessibleSuppliers do not pose any threat of forwardintegration
•• •
••
•
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Moderate number of competitorsIndustry is very large but maturedCustomers are loyal to their brandsThere is moderate threat of being acquiredby a competitor
••
There are many buyersMost of the buyers are individuals that buy one car, but corporates orgovernments usually buy large fleets and can bargain for lower pricesBuyers can easily choose alternative car brandBuyers are price sensitive and their decision is often based on howmuch does a vehicle costBuyers do not threaten backward integration
• There are many alternative types oftransportation, such as bicycles,motorcycles, trains, buses or planesSubstitutes can rarely offer the sameconvenienceAlternative types of transportationalmost always cost less and sometimesare more environment friendly
••
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Ref: http://www.strategicmanagementinsight.com/tools/pest-pestel-analysis.html
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Assignment 1
1.
2.
Do SWOT analysis of any one company of your choice
Go through Konsult’s Facebook page’s shared articles, read any article of your choice and do Porter ’s 5 forces for the industry involved.
Link for our Facebook page:https://www.facebook.com/pages/Konsult-The-Consulting-and-Strategy-Interest-Group-at-IIM-Kozhikode/140226552720812
Stay tuned for more industry updates
Thank You
Abhinav|Amrita|Komal|Raviteja|Vipul