Post on 27-Jul-2015
Create Value Add Not Value Ad(vertising)
How To:
P H I N B A R N E S
@ P H I N E A S B
Value Add
Market
it’s always competitiveL O T S O F C A S H F E W O P P O R T U N I T I E S S C A R C E C A S H F E W E R O P P O R T U N I T I E S
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My = Your $ $ $
$ $
$$
$ $
$ $ $
$ $
$$
$ $
Cash is a Commodity
Value Add or…
You don’t need to advertise…
But you need to add value.
To build & serve the strongest community of entrepreneurs
O U R M I S S I O N
Portfolioknowledge. shall. not. pass.
Communitypass it on!
We Can Build Better Companies, Together
A Product for < 1%
How do I...
“Customer”What do you mean by
“Marketing”What do you mean by
73%of my referrals are from other founders.
The Customer Journey
Founder“There has never been a
company like my company.”
T H E F O U N D E R
“The reviews were great on Yelp…”
“You should be honored by my lateness.”
T H E A C T U A L E X P E R I E N C E
“Seriously?”F O U N D E R S :
Fundraising SucksT H E P R O B L E M :
Buy Side Sell SideT H E D I S C O N N E C T:
Your equity is worth more
than my…. $ $ $$
$ $
$ $
$
“
”—every investor, ever
We’re on the sell side
VC FoundersP R O D U C T C O N S U M E R
= =
Value their time.P R O D U C T R E Q U I R E M E N T S
Just say “No.”
Show up prepared.
prepare, engage and follow through
P R O D U C T R E Q U I R E M E N T S
Have rhythm.
transparency communication
P R O D U C T R E Q U I R E M E N T S
Have soul.
your 1:30 may be their biggest meeting
P R O D U C T R E Q U I R E M E N T S
Yes, you can.
Table stakes.
Entrepreneur-FriendlyTrustworthy
CollaborativeSupportive
ExperiencedInfluentialVisionary
Strong LegacyThought Leader
Risk-TakerInnovative
Expert
What do you look for in an investor?58%
55%35%
34%32%
23%12%
11%9%9%
6%6%
Don’t be a douche.
T H E G O O D N E W S
Startups need money.
(duh.)
T H E B A D N E W S
Startups don’t need your money.
Embrace Sell SideT H E