Data Analysis to Predict Voter Turnout and Outcome• AUGUST 16, 2016

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Overview

• Alteryx & AWS• AWS Overview• Deep Root Analytics’ Client Story• Demo• Q&A

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3

&

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2-4 Sources

31%

5-10 Sources

40%

11-15 Sources

9% 13%Over 15 Sources

Only 6%of organizations

have all theirdata in

one place

How Many Data Sources do Organizations Use?

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But Data Workers Are DisenfranchisedThere is a huge gap in the analytic process

Sophistication of Analysis

Ease of Use

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The Leading Platform for Self-Service Data Analytics

Prep, blend, and analyze all your data

using a repeatable workflow

Deliver deeper insights

in hours, not weeks

Deploy and share analytics at scale

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Deliver Faster Business Insights from AWSPut the power of cloud computing in the hands of the business

analystand leverage all of your data

• Quickly blend and analyze data from all sources - cloud and local• Apply predictive and geo-spatial analytics to big data• Enable data analysts with the power of Amazon Redshift

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Share

Enrich

Prep & Blend Analyze

Input All Relevant

Data

The Leading Platform for Self-Service Analytics

Output All Popular Formats

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OVERVIEW

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Relational data warehouseMassively parallel; Petabyte scaleFully managedHDD and SSD Platforms$1,000/TB/Year; starts at $0.25/hour

Amazon Redshift

a lot fastera lot simplera lot cheaper

What is Amazon Redshift?

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AWS Redshift

Easy to UseProvision in minutesMonitor query performancePoint and click resizeBuilt in securityAutomatic backups

Priced to let you analyze all your data

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Common Customer Use Cases

• Reduce costs by extending DW rather than adding HW

• Migrate completely from existing DW systems

• Respond faster to business

• Improve performance by an order of magnitude

• Make more data available for analysis

• Access business data via standard reporting tools

• Add analytic functionality to applications

• Scale DW capacity as demand grows

• Reduce HW & SW costs by an order of magnitude

Traditional Enterprise DW Companies with Big Data SaaS Companies

The Amazon Redshift view of data warehousing

•10x cheaper

•Easy to provision

•Higher DBA productivity

•10x faster

•No programming

•Easily leverage BI tools, Hadoop, Machine Learning, Streaming

•Analysis in-line with process flows

•Pay as you go, grow as you need

•Managed availability & DR

Enterprise Big Data SaaS

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The legacy view of data warehousing ...

•Global 2,000 companies•Sell to central IT•Multi-year commitment•Multi-year deployments •Multi-million dollar deals

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… Leads to dark data

•This is a narrow view

•Small companies also have big data•(mobile, social, gaming, adtech, IoT)

•Long cycles, high costs, administrative complexity all stifle innovation

1990 2000 2010 20200

200

400

600

800

1000

1200

Enterprise DataData in Warehouse

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CLIENT STORY

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Who is Deep Root Analytics?

• Deep Root is a media analytics firm• We offer a Data Management

Platform (DMP)• Effectively and efficiently

target an audience• We are changing the way

media is measured, valued, purchased and analyzed

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The Need for Alteryx & AWS

Volume – 20 billion rows of viewership data (2 TB)

Accuracy – Always have a QA process

Speed – Quick turnaround for political clientele

Automation – Recurring complicated processes for dozens of clients M-F

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Alteryx as a Solution

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Access to Alteryx technology allows Deep Root to clean, blend, process and analyze significant amounts of constantly changing data

Favorite Tools w/ Alteryx…1. Scheduler (Server or

Designer)o Run processes over night on EC2o Automatically update Redshift

tables

2. Macroso Dynamic inputs w/ Batch Macroso “Nested” processes = SPEEDo Sequential workflowso Load to S3 and COPY into cluster

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AWS Integrated with Alteryx

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Redshift

S3 Buckets

API Connection

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Quick Tips for Alteryx & AWS

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• Use inputs directly from Redshift tables – unlike flat file, maintains types• Take advantage of the S3 upload and download nodes to save on download times• Dynamic Input tool allows you to filter down to only needed data• Make sure to use the command line Alteryx tool• Allows Dynamic naming• Easily run batch files

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Advertising Data (via the FCC) & Viewership

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AWS Integrated with Alteryx

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Estimated DRPs

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Statewide Costs for WI

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DEMONSTRATION&

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Thank You

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See what Alteryx can do for you!

or visit alteryx.com/aws for more information

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