Post on 29-Jun-2020
PR made EZ: Telling your CTA’s storyMatt JacobChair, Communications Committee, USTA Texas
Anyone seen these before?
Facebook(est. February 2004)
More than 1 billion users worldwideNot just for individuals – can be utilized for CTAs and tournaments, tooEncourage engagement from your followers (Like, Comment, Share)
Twitter(est. March 2006)
More than 500 million users globallyDon’t be afraid to get your CTA’s voice in the conversationRT information that resonates with your followers; for us – all things TENNIS!
What’s best about them?
If content is king,then frequency is queen.
Invest in software that will make updating content easy.
At least three Facebook posts a week.At least one tweet a day.Point followers to content on your website.Be mindful of your metrics.Goal is to make content VIRAL: share and retweet!
People + Programs + Pictures =
PUBLICITY
Brand your organization. Be consistent in how you use it. Keep it simple.
Have questions?Don’t be afraid to ask for help!
Matt Jacobmatthew.a.jacob@hotmail.com
USTA TEXAS COMMUNICATIONS
2012 Community Development WorkshopDerick Hackett, USTA Texas
Oct. 27, 2012
Why Communicate?
Public Relations (PR)
Advertising
Advertising:Say exactly
what you want but $$$
Advertising:Say exactly
what you want but $$$
PR: Let other speak for you &
third party creditability
PR: Let other speak for you &
third party creditability
Difference Between PR & Advertising
PR: No charge but little control
PR: No charge but little control
Find the Story Angle
• Media loves to tell stories about PEOPLE or money.– Not places and things unless damaged– Always bombarded with the “good cause” message
• Focus on people in your text and pictures– What will it do for people? (Why?)– Not how wonderful the club or CTA …
• Then in the message include– Where? (The club)– Whom? (The CTA and organization)
Which tells a story better… THIS
… or This
Contact the right PEOPLE … at the right time
• Not the publisher, editor in chief or head …– Reach the Managing Editor or Assignment Editor– Tennis writer, weekend sports– Community announcements or Lifestyle writer
• Timing– Two to three weeks in advance or more.– Follow up each week up to the event date.
• Be aware of other events– Check Pro, College or High School schedules– Check Community Fairs and Festivals lists
What is Available?
What is Available?
• Templates and tools for press releases, advisories, internal assets, E‐newsletters and social media / interactive dialogue tips on all subject matters including CTA, NJTL, Leagues, 10 and Under, Sponsorship announcements and more.
USTA Communications Resource Website Available to CTA’s
USTA Communications ResourcePress Release / Announcement Template
What is Available?
• http://communications.usta.com• Login: cta• Password: usta2012
What is Available?
• One of the many benefits offered to registered CTAsis the USTA’s assistance with website development. This program is a FREE service. If you are interested in developing a website for your CTA, fill out a website registration form. A USTA staff member will contact you after receiving your application to start the process. This entire process takes 30‐45 business days.
•• Free USTA CTA and Free USTA CTA and NJTL Website HostingNJTL Website Hosting2
No cost to your organization.
Reinforces your USTA affiliation.
Hosting and template CMS (Content Management System) designs.
Help desk training, USTA Advanced Media group support and a usta.com domain.
Example www.dallas.usta.com, www.rockwalltennis.usta.comand www.arlington.usta.com.
•• Free USTA CTA and NJTL WebsiteFree USTA CTA and NJTL Website2
Do not have to be an internet expert.
Control your own navigation menu and headlines on your home page.
Create photo galleries and forms.
This is YOUR CTA and NJTL website.
•• Free USTA CTA and NJTL WebsiteFree USTA CTA and NJTL Website2
www.usta.com/freewebsite/
Free USTA CTA and NJTL Website HostingFree USTA CTA and NJTL Website Hosting
www.usta.com/freewebsite/
What is Available?
• Texas tools that are offered and intended to help CTA’s promote their tennis associations and provide resources and information for your marketing and communications effort.
•• USTA Texas ToolkitUSTA Texas Toolkit3
CTA Health Index and Best Practices.
CTA Media Guide and news tips.
Tools for working with the media on announcing awards, board appointments, scholarships, tournament schedules and results.
Download the current official high resolution logos for USTA Texas, Leagues, 10 and Under, Tennis On Campus, Junior Team Tennis, Membership, PlayDays, Kids’ Clubs and NJTL. If a logo is updated or changed it will be posted here first.
•• USTA Texas ToolkitUSTA Texas Toolkit3
• Marketing tools and resources to generate event fliers, banners, post cards and brochures, e‐blasts that can tailored to your CTA needs, then saved as a high resolution PDF to be sent to your local printer to use.
• Sponsorship Tools from identifying assets, targeting sponsors, networking, delivery, sample agreements and one of the most important parts is FULFILLMENT (Do what you say and completing the agreement).
•• USTA Texas Toolkit / USTA Texas Toolkit / Marketing ResourcesMarketing Resources3
www.usta.com/marketingresources
www.usta.com/marketingresources
What is Available?
• Tell a tennis news story. Fundraiser, program sign up, scholarship awards etc., send your PDF flier, paragraph statement about the event and CTA logo to USTA Texas to post online and for a possible story in the USTA Texas magazine.
USTA TexasUSTA Texas““My Tennis StoryMy Tennis Story””3
www.usta.texas.com/news_multimedia/my_tennis_story
USTA Texas “My Tennis Story”
USTA Texas “My Tennis Story”
Summary ‐Why Communicate?
Tell your story like … THIS
… or like This
Resources
• USTA Communications Resource Websitehttp://communications.usta.com
• Free USTA CTA & NJTL Website Hostingwww.usta.com/freewebsite
• USTA Texas Toolkit and Marketing Resourceswww.usta.texas.com/communitytennis/community_tennis_associations/cta_toolkit