© Jason Kintzler | pitchengine.com | 2010

PR Evolved.

© Jason Kintzler | pitchengine.com | 2010

The Press Release was invented in 1906…

© Jason Kintzler | pitchengine.com | 2010

© Jason Kintzler | pitchengine.com | 2010

For 100+ years, journalists were THE key to the public relations process.

© Jason Kintzler | pitchengine.com | 2010

© Jason Kintzler | pitchengine.com | 2010

© Jason Kintzler | pitchengine.com | 2010

© Jason Kintzler | pitchengine.com | 2010

© Jason Kintzler | pitchengine.com | 2010

engaging content

journalists

consumers

bloggers

PR today is about influencers

© Jason Kintzler | pitchengine.com | 2010

journalists

consumers

bloggers

friends, fans, followers

PR today is about influencers

engaging content

© Jason Kintzler | pitchengine.com | 2010

EngagingLivingAudience ValueConversational

© Jason Kintzler | pitchengine.com | 2010

Social PR Case Study

Small business Sparta, TN

TwitterYouTubeFacebook

PitchEngine release shared to networks with contextGoal to sell 300

$1,600 kayaks in 2009

© Jason Kintzler | pitchengine.com | 2010

Social PR Case Study

Traffic Summary Week of March 23-29Monday             433% spike in trafficTuesday         1100% (day shared via Facebook)Wednesday      416% Thursday          516% Friday                483% Saturday            466%

Referring Sites accounted for 63.24% of traffic 84% of traffic generated from social networks via PitchEngine release3% of traffic PFS blogs10% of traffic traditional PR distribution methods2% of traffic pitchengine.com1% other

Deirdre BreakenridgeBook Announcement

© Jason Kintzler | pitchengine.com | 2010

STEPS TO (MODERN DAY) PR SUCCESS

Cultivate your networks

Focus on content that provides value to your audience

Rethink the metrics for success

Listen, respond, repeat

© Jason Kintzler | pitchengine.com | 2010

Jason Kintzlerjk@pitchengine.com@jasonkintzler