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Build A Valuable Asset that YouCan Profit From For Years Or SellAs A Valuable Business Simply by

Building Your OWN Brand

Build A Brand

USP v’s SPBStrategically Positioned

Brand

Build A Brand

Give Your Product A Killer Brand NameDesigning Your Brand ThemePackaging DesignManufacturingImplement Brand Harmonization for

Maximum Impact

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Choosing a Brand NameHow to Choose a Brand Name(Use new words/combine words/use

languages)Securing Your .com Domain Name

Choosing A Brand Theme

How Will Your Brand Be Perceived?

Choosing A Brand Theme

How Will Your Brand Be Perceived?

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Choosing A Brand Theme

How Will Your Brand Be Perceived?

Choosing A Brand Theme

How Will Your Brand Be Perceived?

Choosing A Brand Theme

Who is Your Brand Targeting?(Avator)

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Choosing A Brand Theme

What is YourBrand’s Archetype?

Adding Value with PackagingDesign

Types Of PackagingTagsOuter PackagingStickers (self adhesive labels)Wrappers / BagsBottles etc

Adding Value with PackagingDesign

Finding a DesignerBrand LogoChoosing Your ColorsPackaging SpecificationsApproving the Design(Remember: Your

Design is also partof your Advertizing!)

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Pre-Press Terminology Tips

Proof / Approval Print Ready PMS Colors(Pantone Color Palette)Substrate Print Types: Letterpress/ Silkscreen / Flexographic / Gravure

Lithographic Or Offset / Digital

Getting it Manufactured1. Allow Your Product Supplier to Do It2. Do it Yourself (for very simple ideas)3. Get a Packaging Specialist to Do It4. Approve the Materials (Get samples of

Existing Packaging You Like)

Brand HarmonizationKeeping it in the ‘family’Standardize Colors Across Products /

Ranges (Or make them work together)Ranges Aimed at One Group V’s a Brand

that Can Encompass Several RangesKeep the Same (Or Similar) Message

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SummarizeDesign Your Brand to Encompass Your First

ProductAdd/Extend RangesLeverage Design ProfessionalsHave Fun!