Essential Social SuiteHow to Turn Social into Sales

3/7/2012

Dave Hawley Product Marketing

Today’s Speakers Agenda

Tessa WagnerDirector of Product Management

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Today’s Webinar Agenda

1. Turn Social Into Sales

2. The Essential Social Suite

3. Teleflora’s Success Story

4. Q & A

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• Enter your questions into the GoToWebinar Module

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The World Has Gone Social

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Customers, Not Brands, are Driving the Conversation

Brands AdvertisingPaid Media

Customers

RecommendationsQ & AReviewsEarned Media

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Brands Have Been Experimenting

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But Likes Don’t Equal Sales

Turn Social into Sales withPowerReviews’ Essential Social Suite™

The only solution to integrate the 3 key components of social success:

• Social Content• Social Engagement• Social Measurement

Use proven social techniques to drive sales where it matters.

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Social Content Attracts and Converts Customers

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Josh Himwich, Vice President

3X More Content 50% More Traffic 10% Higher Conversion

1 2 3

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Social Engagement Amplifies Content & Connects Advocates

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Push to Facebook Traffic From Facebook

Gamification Q & A

Love these headphones!

Checkout

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Social Measurement™ Tracks Social Content & Engagement

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Optimize Social To Drive Sales

Measure the increase in traffic from social activity

Track the impact of social activity on conversion

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• Teleflora makes it easy to select beautiful florist-delivered products by investing in the most modern technology, seeking continuous innovation and improvement.

• Proud to connect customers with the nation's best florists for more than 75 years.

Track the impact of social activity on conversion

Tessa WagnerDirector of Product Management

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• Increase visits and on-site engagement• Build powerful social experience • Amplify social content volume and reach • Drive more organic and referral traffic

Social Content, Engagement & Measurement Goals

“PowerReviews Essential Social Suite brings a human quality to social content. Social is a great way to

keep customers coming back to the site.

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• Integrated, Innovative Suite• Results• People

Why PowerReviews Essential Social Suite?

“I engage PowerReviews when I look to grow

Teleflora.com. I know they will have a great product

ready to take our site to the next level in social.

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Increase Visits, Content & Engagement with Powerful Social Experiences

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Amplify Content Volume and Reach Driving Organic and Referral Traffic

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• Fast integration• Increased social content, SEO

and referral traffic• Increased engagement• New audience exposure

A Win for Teleflora & Their Customers

Visit: www.teleflora.com/leader-board.asp

“Teleflora lets customers share their passion for our products in a way that drives the top line for

Teleflora. There is simply no way we could generate the

amount of content they do. It’s a real ‘win-win’ for our

customers and our company.

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PowerReviews Essential Social Suite

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Customer Reviews™ Attract & Convert Customers

3X

Social Content

10-50% more

organic traffic

14% increase in site

conversion

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Fast Social Answers™ Drive Conversions

Do this shoe come in kid’s sizes?

Yes, all shoes are available kid’s sizes.

Checkout

Asked on 12/20/2011 8:31 am

Answered on 12/20/2011 11:15 am

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Flexible Work Flow Queues Ensure Answers are Created Quickly

Q: Does this shoe come in kid’s sizes?

A: Yes, all shoes are available in kid’s sizes.

Expert

Verified Buyer

Crowdsource

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Social Discovery™ Amplifies Product Content to Create Traffic

YOUR SITE

Nikon is a great camera!

Should I buy this Nikon Camera from Staples?

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Social Discovery™ Increases Content Relevancy and Engagement

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Trending Product Updates Keep Social Users Engaged & Clicking

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Community Connects Advocates and Prospects and Drives Conversion

Q: Is this appropriate for toddlers?

A: Yes, my 2 year old loves it.

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Social Loyalty™ Amplifies Engagement, Content Volume and Influence

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Social Content

Social Loyalty Amplifies Content Creation Through Gamification

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Integrated Gamification & Content Drives Performance

Thank you for your review

You earned 10 points!

Thank you for answerYou’ve earned the Life Saver badge.

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Integrated Social Loyalty That’s Easy to Manage

Social Loyalty

Customer Reviews

Social Answers

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Integrated Social Measurement™ Provides Actionable Analysis

Optimize Social To Drive Sales

Measure the increase in traffic from social activity

Track the impact of social activity on conversion

Link Social Activity To Sales

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PowerReviews is the Social Performance Company

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96% Renewal Rate

27M Pieces of Social Content

Award Winning Technology

5,500 Brands

Q&A

Thank you for attending.

For a live demo, please call:

(866) 345-1461or email:

info@powerreviews.com

For more information on PowerReviews Essential Social Suite, please visit:

www.PowerReviews.com

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