1

90m

2

2 km5 x 400m

Mobile VideoBest CasesDani Blankenstein#danidancen on InstagramWavemaker

WHAT COUNTS:

NOT THE FLOOD.

FINDING THE

RIGHT WAVE.

AND THE ONE

WHO JUMPS

ON IT.

1. Feedready Content

2. Focus

The newsfeed changed the game!POWER to the PEOPLE.

Don‘t bullshit me.

People don’t have enough To consume all media

TIME OPTIONS

Media options

Time spent with media

Hollywood Story

Digital Story

Ø 1,7”

17

TrueView Completion rate of >8min videos

UP TO 24%

2. Focus

Audience understandingYESTERDAY

Audience understandingTODAY

MARKETNGCOMMSYESTERDAY

MARKETINGCOMMSTODAY

SHOES

SHOES ≠ SHOES

SNEAKERS

35% earned views through viral effects.

15M VIEWS

#LIFECHANGINGPLACES

STOP.Create for paid.

PAID OWNED EARNED

START.Tell stories on your owned channels.

OWNED EARNED PAID

Focus lasting ideas and

transform your video content

for every specific platform.

KEY TAKEAWAY: