Post on 25-Mar-2020
@kjaerglobal @amadigital #FutureNow
00:00:00
@kjaerglobal @amadigital #FutureNow
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THE FUTURE IS NOW Marketing in the 4 P Economy of People, Planet, Purpose and Profit
12_2018 | AMA 2018 | FUTURE NOW | © kjaer-global.com @kjaerglobal @amadigital #FutureNow
00:00:00
@kjaerglobal @amadigital #FutureNow
WHAT: Navigating in a Liquid Society
Tomorrow’s map of successful marketing will evolve
around emotional intelligence and meaningful dialogueP
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@kjaerglobal @amadigital #FutureNow
2. Social 3. Emotional
4. Spiritual1. Scientific
Analysis Synthesis
Detailed Holistic
Rational Intuitive
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HOW: Multidimensional Thinking
* People
* Planet
* Purpose
* Profit
Holistic engagement is key to unleash the
creativity and purpose of your organisation
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@kjaerglobal @amadigital #FutureNow
Art-Science Convergence
Anxiety Society
Intelligent ReductionCollaborative
Communities
4. S
piritu
al
3. E
mo
tion
al
2. S
oc
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1. S
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ntific
Happiness Hunting
ORGANIZATIONS SOCIAL STRUCTURES COMMUNICATION
ECONOMICS TECHNOLOGY
Betapreneurship
LIFESTYLE & CONSUMPTION A BETTER WORLD WELLBEING
Foodie CultureActive Living Inclusive
Design
The Real Thing
Lifelong Learning Work/Life
Balance
Meaningful
EngagementSocial CapitalReal Dialogue Social Me
New ModelsInnovation
HubsGlocalizationCleantech Smart
CitiesBio
Revolution
Next-Gen
Robotics
Good CausesBody Capital Authentic
Storytelling
Smart LivingCultural
Consumption
The Good LifeMindfulness
No Age
Society
New Creative Class Digital Natives
Turbulent Markets
Climate
Change
Green
Innovation
Crowded
Planet
Hyper
Urbanization
SOCIETY & ENVIRONMENT
Biodiversity
Crisis
Resource
Shortage
POLITICS & LEGISLATION
Public
Policies
Health
Challenges
Radical
Openness
Net Neutrality Redefine dFamilies
New Parenting
Models
Global CitizensFemale Factor
Considered
Consumption
One Planet
Living
The Global
Brain
Soft PowerRising
Economies
Cloud
Computing
Education 4.0
(d) Trend Atlas 2030+ | Trend Management Toolkit | © 2016 kjaer-global.com
TREND ATLAS 2030+
Economics for Humans
Purpose-Driven Leadership
Enoughism
UNIVERSAL AWARENESS QUALITY OF LIFE
Illustra
tion
©K
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Tre
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sTOOLKIT: The Trend Atlas 2025+
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@kjaerglobal @amadigital #FutureNow
* Creative Leadership
* Global Citizens
* New Models
* Storydoing
* Economics for Humans
* Wellbeing Capital
* Digital Transformation
* Seamless Living
Personal
Narratives
New
Diversity
Seamless
Living
Meaningful
Engagement
Real-Time
Everything
Betterness
Digital
Transformation
Storydoing
Global
Citizens
Creative
Leadership
Wellbeing
Capital
New
Models
Innovation
Nation
No-age Society
Human(e)
Technologies
Economics
for Humans
The Good Life
Purpose-driven
Leadership
Mindful Choices
Intelligent
Reduction
Radical
Openness
Hyper Local
Better by Design
DRIVERS: Key Society Trends00:00:00
@kjaerglobal @amadigital #FutureNow
CREATIVE LEADERSHIP – Innovation Nation + Hyper Local
Creativity is what keeps organisations ahead – so no matter the industry
– you need to inspire people to generate and execute bold ideas
@kjaerglobal @amadigital #FutureNow
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@kjaerglobal @amadigital #FutureNow
Global Citizens are not defined by age, gender or ethnicity – they celebrate
diversity in a world where ideas and community are the new social currency
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GLOBAL CITIZENS – New Diversity + No-Age Society
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@kjaerglobal @amadigital #FutureNow
NEW MODELS – Better by Design + One Planet LivingP
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Engaging in open dialogue and working actively together to solve
global challenges will be central to any communication strategy
@kjaerglobal @amadigital #FutureNow
00:00:00
@kjaerglobal @amadigital #FutureNow
STORYDOING – Meaningful Engagement + Intelligent Reduction
Increasingly we seek unique experiences centred
around meaningful content and less is always more
@kjaerglobal @amadigital #FutureNow
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@kjaerglobal @amadigital #FutureNow
Tomorrow’s leadership is defined by those applying deep
purpose to cultivate ‘betterness’ in business and life
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@kjaerglobal @amadigital #FutureNow
ECONOMICS FOR HUMANS – Betterness + Purpose-Driven Leadership
00:00:00
@kjaerglobal @amadigital #FutureNow
WELLBEING CAPITAL – Mindful Choices + The Good Life
Health is our most important capital and we will increasingly
look to engage in mindful events to improve our wellbeing
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@kjaerglobal @amadigital #FutureNow
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mDIGITAL TRANSFORMATION – Radical Openness + Human(e) Technologies
Advances in technology hold great potential to deliver personal
empowerment and create richer experiences for everyone
@kjaerglobal @amadigital #FutureNow
00:00:00
@kjaerglobal @amadigital #FutureNow
SEAMLESS LIVING – Personal Narratives + Real-Time Everything
In a liquid society the digital economy will foster strategic
alliances in a bid for positive change, creativity and commerce
@kjaerglobal @amadigital #FutureNow
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@kjaerglobal @amadigital #FutureNow
CONNECTING THE DOTS – How to Engage Tomorrow’s People
People Planet
Profit Purpose
Show You Care
EMOTIONAL TOUCH POINTS
Invite Meaningful Dialogue
Build Social Capital
RATIONAL TOUCH POINTS
Be the Human Interface
THE 4PCOMMUNICATION
MODEL
Illustra
tion
©K
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WECONOMICS
MECONOMICS
COMMUNITYGlobal Citizens
INNOVATIONCreative Leadership
HUMAN-CENTRICNew Models
PARTICIPATORYStorydoing
MINDFULWellbeing Capital
BETTERNESSEconomics for Humans
EMPOWERINGDigital Transformation
FLUIDITYSeamless Living
CREATIVE COLLABORATORS
IDEALISTIC PIONEERS
GLOBAL SUSTAINERS
PROGRESSIVE OPTIMIZERS
00:00:00
@kjaerglobal @amadigital #FutureNow
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THE FUTURE IS NOW…
…AND it is not just somewhere
we go – we create the future
@kjaerglobal @amadigital #FutureNow
00:00:00
@kjaerglobal @amadigital #FutureNow
00:29:42