2030THE DECADE AHEAD FOR HIGHER EDUCATION

JEFF SELINGO@jselingo

OpportunityOptimism

Growth

National Analog Industrial Economy

Fixed processes that were repeatable and scalable:The assembly lineThe fast food restaurantThe computer code

Time/process fixed, outcomes variable

Time is variable; PERSONALIZATION AND OUTCOMES are key

Global Digital Information Economy

RiskDespair

Retrenchment

Gen Z views college for career preparation

Which of the following best describes your attitude toward the goal of college?

To prepare its graduating students for life in general

43% 57%To prepare its graduating students for a specific career

…while job aspirations are also shifting

Source: Harris Poll, 2018

COLLEGE FACULTY EDUCATION

NURSEHEALTH PROFESSIONALDOCTOR

1966 1990 2015

5.6%

11.6%

4.7%

8.2%

2.1%3.3%

2%0.4%

23.3%

4.5%

Gen Z: Education skeptics

Source: Harris Poll, 2018

Going to school has been an “enjoyable” experience comparedMILLENNIALS

62%GEN Z40%

Gen Z: Worried about paying for a degree

Source: Harris Poll, 2018

Confident they had sufficient funds to pay for a degreeMILLENNIALS

25%GEN Z18%

Gen Z: The YouTube Generation

Textbooks are a preferred learning methodYouTube is #1 preferred learning method

59% of Gen Z Say 60% of MillennialsSay

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1969-70 1974-75 1979-80 1984-85 1989-90 1994-95 1999-2000 2004-05 2009-10 2014-15

America has nearly quadrupled master’s degrees earned since 1970

an entire meal vs. an appetizer or entrée

Understand Your Students and Segment Your Markets

Rethink Legacy Structures

Develop a College for the Lifetime Learner

Hybrid education title slide

Applied Learning for Hard + Soft Skills

Jobs of the FutureChange in share of jobs, 1980-2012

GREW

ABOUT THE SAME

FELL

REQUIRES

SOCIAL SKILLS

MATH SKILLS

RNs

Health techs

Management Analysts

Physicians

Financial Managers

Computer Scientists

Accountants

Vocational Counselors

Lawyers andJudges

Nurses Aides

Truck Drivers

Auto Mechanics

Carpenters

WeldersLaborers

Machine Operators

MachinistsAccounting Clerks

Designers

EconomistsPolice

DentistsChild-care Workers

Bank Tellers

Food ScientistsMathematicians

Statistical Clerks

Tool and Die Makers

Bio Techs

Electricians

Janitors

THANK YOU.

JEFF SELINGO

jeff@selingo.com

@jselingo

jeffselingo.com