Power Your Way to Connect in China

Unlock the Power of Mobile

Cody Chan

Head of Sales, iClick Interactive

17 March, 2016

Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.

POPULAR DESTINATIONS

AMONGST CHINA AUDIENCES

Country Population

Japan 22,594,667

USA 21,681,497

South Korea 14,013,976

Australia 11,245,020

Taiwan 7,812,148

Hong Kong 7,465,214

UK 3,765,680

Thailand 2,916,829

France 2,818,037

Italy 2,089,261

Singapore 751,092

WHICH DESTIONATIONS

COMPETE DIRECTLY WITH HK?

778,816 people also

considering travelling

to Taiwan

644,231 people also

considering travelling to Japan

81,707 people also considering

travelling to Singapore

21

3

362,070 people also considering

travelling to South Korea

4

T RAVELLERS PROFILE

Taiwan

Highest overlapping rates with

Hong Kong

Majority of their travellers are

Male over 45

South Korea

Largest overlap comes from Female

18-24

Competing against HK for shopping,

cosmetics, beauty

Female14%

Male86%

Age

Female50%

Male50%

Age

QQ MusicNews

A LL ROUNDED DIGITAL SOLUTION

MoSocial, MoFeed, MOTV, OTV across PC and Mobile

QQWeChatQ Zone

iClick MoSocial

& Travel+

CHINA TRAVEL TARGETING CAPABILITIES

Geographics

Country level targeting

Demographics

Gender (male, female)

Interests

Travel

Finance

Beauty

Retail

Automobile

Education

We ride on Tencent’s data and

get insights on user behaviors

and travel intentions

Behavior (travel history, travel

status)

E.g. frequent travelers, ever

been to within 6 months,

planning to go, traveling, etc.

Interest (travel intenders)

E.g. travel in China vs overseas,

graduation trip, family trip, etc.

In-Trip Traveller TargetingPre-Trip Traveller Targeting

7

travel+

MOSOCIAL TRAVEL+ TARGETING BEHAVIOR

8

Been to… Plan to travel Travelling Frequently travel

HISTORY TRAVEL STAGES

• Domestic (cities, sites)

• International (country, cities, sites)

• Time Frame: 15 days, 1 month, 2 months

• Domestic: N times+ / year

• Int’l: N times+ / year

In the past, audience

traveled from place of

residence and

frequency.

Audience has already

confirmed travel

destination, but not yet

depart

Audience has left place

of residence and note

yet returned

Frequency of travel and

travel destinationDefinition:

Options:

travel+

M OSOCIAL – PREMIUM INVENTORY

China’s most popular social network which creates new onlinelifestyle built around 3 major content categories: self expression,content sharing and peer interaction

Source：Tencent Official Announcement

(2016)

China’s most powerful mobile app, continually shift fromcommunication tool to multi-functional platform

China’s leading digital music platform, providescomprehensive music services which include free MP3download, Ringtone service, music SNS communities

Qzone

630MMonthly active users

WeChat (Weixin)

600MMonthly active users

10MSubscription accounts

QQmusic

40MDaily impression

And other apps in Tencent Ad Network, e.g.

Scan &

Follow

Scan &

Follow

营销-香港旅游

腾讯社交广告| 中国最大的社交广告平台整合腾讯各类社交流量，腾讯社交广告提供给客户成熟完善的社交流量广告投放功能。包括人群定向，广告播放，后续跟踪等功能。

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