Power to Persuade22 August, 2013

New & old media: Tools for change

About EMC

Established in 1995

Full service communications agency

Research-based methodology

Works with non-profit & membership organisations

Four Australian capital cities - and Brussels

Weekly Essential Report poll

Essential Vision

10 tips for two-way engagement

1.Listen

Photo: szeke (Flickr creative commons)

Photo: Flickr - aussiegall

The stats

86% online65% use social

Yellow social media report 2013

Australian social media users: 45% log on at least once per day 42% access last thing before going to bed 67% access from a smartphone

Yellow social media report 2013

The stats

Adcorp top 15 social media sites – May 2013http://www.adcorp.com.au/news-blog/Social-Media-Statistics-Aust-and-NZ-May13*Google+ insufficient data

Application Number % of population(22,042,382)

Facebook 11,534, 540 50.06%

YouTube 11,255,674 48.85%

LinkedIn 3,918,409 17.01%

WordPress 3,263,673 14.20%

Tumblr 3,263,119 14.16%

Twitter 2,174,227 9.44%

Pinterest 1,629,564 7.07%

Instagram 1,376,001 5.97%

Flickr 944,837 4.10%

MySpace 490,048 2.13%

The top 10

www.everyaustraliancounts.com.au

A hybrid model

Media/News Service

Community Engagement

CustomerService

Media/news service

Customer service

Community engagement

Takeaways

1. Social media is here to stay

2. Go where your targets and supporters are

3. Integrate social as part of overall strategy

4. Use tactics appropriate to each tool

5. Resource it to be effective

Thank you

@claireorourke

claire.orourke@essentialmedia.com.au