Steffan Aquarone

The Power of Networks4 September 2013

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Who is this man?

Steffan Aquarone is a UK entrepreneur in the film and technology sectors. His projects involve collaboration between large groups of people with a common interest.

...a leading online marketing expert, technology entrepreneur and international speaker.

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Making Things HappenCareful, strategic use of networks will increase

your likelihood of meeting other dangerously ambitious people, and in turn increase the likelihood of your finding your wildest aspirations can become reality.

Networks are also pretty good for selling, hiring and finding out what’s going on.

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The Power of Networks

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Story Time

The Quite Incredible Story of the Little Village that made a Big Film

Tortoise in Love

Tortoise in Love is a full length Romantic Comedy

feature

It’s a cross between Calendar Girls and The Full Monty

It’s a feelgood, family-friendly film

The film was made by (almost) the entire village of

Kingston Bagpuize in Oxfordshire

It’s already been sold to Australia and New Zealand

Released in cinemas in the UK in July

Out on DVD on Monday

Kingston Bagpuize Parish Council in action during filming

The Village that Made the Film

500 villagers came together to make the film

They paid for it, produced it and a few even acted in it

Script by bestselling humorous writer Guy Browning

Director of Photography award winning Balazs Bolygo

Film has been edited by BAFTA winning editor Beverley

Mills

Ed Vaizey, culture minister, plays himself (quite well)

Preview screenings have been overwhelmingly positive

The media absolutely love the story ...

Extraordinary Media Interest

Click here for full coverage

www.tortoiseinlove.co

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Click here for full coverage

www.tortoiseinlove.co

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Tractors in Leicester Square

Leicester Square reopened in May 2012

Tortoise in Love was the first film to premiere in the

new Leicester Square

This was the fairy tale ending to the production story

The whole village traveled to London

Local farmers in DJs drove tractors up to the red

carpet

The media coverage was intense

“We want to follow this story all the way. It’s an amazing fairy tale and they’re few and far between.”

Sky News Sky News

The Moral of the Story Networks can have huge multiplier effects: village community, W.I., Westminster Council Use your energy and enthusiasm to tap into and mobilise other people’s networks Do a good thing in a good way and people will want to help you

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Discussion: where are your networks

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Personal network auditOnline social mediaProfessional - within workProfessional - outside of workPersonal - familyPersonal - leisurePersonal - educationGeographic

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ExampleBusiness specialism - Producers ForumBusiness generalism - LinkedINGeographic - Birmingham Meetups, Residents

GroupEducation - Norwich School, Warwick UniversityPersonal - QuakersPolitical - Local Party, Regional Conference,

National

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The Single Most Valuable Tool of the Trade

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What this tool gives you:A live, up to date public CV with referencesDominance in search engines for your nameThe ability to maintain a network activelySearch powers across your networks’ networksDirect, targeted messages to people you don’t

even know

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Story Time 2

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Buto.tv

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Outbound marketing requirementEnterprise Software as a ServiceTargeting decision-makers in big businessesIdentified retail and legal and professional as

profitable target sectors

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Searched ‘IT Director Tesco’

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ResultsInvited to pitchGot in the door along with every other market

competitorWon the gigRetained business worth £100Ks

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What’s Your Strategy?

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Your plan for achieving a goal

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What are you trying to achieve?

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Create small, regular tasks

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What do you have to say?

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Manage your lists

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Top TipsSecure your user name across the boardChoose which profiles you’re going to use and

maintain - even if it’s just 1Get to 90%+ complete on LinkedinConnect with your colleagues, clients and regular

contactsKeep your profile up to dateAdd new people when you meet themMake new connections by setting the criteria, being

organised, and being selectiveMaintain your personal brand

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Venio

Steffan Aquarone

• steffanaquarone@gmail.com

• 07879 451608

• @steffanaquarone