Post on 09-May-2015
description
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Pour yourself some Bluemix
Managing the New Era of Computing
Salvatore Vella, VP, Rational Development, Support and Product Mgmt
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World is changing and changing fast …
Sources: IDC, Cisco, Facebook
50xsize of digital universe
2010-2020
Big Data
40 zettabytes
Mobile
20x#smartphones
2011-016
10 billion
Social
10x#active users on Facebook
2008-2013
1+ billion
Confluence of these trends is reshaping the consumption of IT
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Scale and pace of this change has brought to the forefront
SPEED AGILITY&
FOR TECHNOLOGY
How fast can I develop a new app ?
How fast can I deliver my new capability to the market ?
How fast can I re-purpose my infrastructure for the new workloads ?
How fast can I iterate with my customer ?
AND BUSINESS MODELS
How fast can I conduct a business experiment ?
How fast can I validate the new pricing model ?
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Cloud is the necessary delivery mechanism to enable speed and agility at internet scale
Scale BIGup or down
Internet-scale “Clouds”
Scale FASTup or down
Public clouds Private clouds Hybrid clouds
* Internet is your new server *
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Cloud changes how developers build apps and how organizations manage workloads
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No organization can get there instantaneously…Challenge is to balance optimizing existing systems with such innovation
fuels investments ininnovation
drives need for continuousoptimization
InnovationOptimization
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IBM has capabilities across the spectrum of users delivered as SaaS, PaaS, IaaS
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
IBM Service Engage
Cloud Services Platform Codename:BlueMIx
Cloud deliveredmiddleware services
SOFTLAYER
IBM SmartCloudEnterprise +
Software defined environmentsInfrastructure solutions
Public. Private. Dynamic Hybrid.
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Grounded in Open Standards so clients can choose how and where to run their workloads
TOSCA OSLC
Rethink the economics of IT
Leverage cross-industry best practices
Recognize that business success is not theoretical
Manage the market evolution
Standards-based. Flexible. Customer-driven.
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Platformas a Service
Composable and integrated application development platform
DevOpsBig Data & analytics
Security Integration Mobile ManagementTraditionalworkloads
Built using open standards
Social
IBM Next Generation Platform
Infrastructureas a Service
Software Defined, Enterprise class, optimized infrastructure
Compute Storage Networking
Built using open standards
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Business Processas a Service
Enabling business transformation
Business process solutions Application Application Application Application Application
Use applications
Build applications
Deploy oninfrastructure
Softwareas a Service
Marketplace of high value consumable business applications
Externalecosystem
Industry CollaborationHuman
resourcesBig Data & analytics
Commerce Marketing IT Management
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SmartCloud for Social
Business Collaboration Suite
Existing IBM SaaS capabilities support many roles and collaboration across business functions
SmartCloud for LegalContract ManagementRisk AnalyticsDocument Management
SmartCloud for Marketing Demand Generation, Campaign Analytics, Agency Collaboration
SmartCloud for ProcurementContract Management Spend Analysis Strategic Sourcing
SmartCloud for City OperationsTransportation PlanningWater ManagementUtility Optimization
SmartCloud for Human ResourcesTalent Management
Learning and CertificationEmployee Onboarding
SmartCloud for Sales & CommerceeCommerce
Performance AnalyticsQuote Management
SmartCloud for Customer Care & Support
Engagement AdviceExperience Management
Client Success
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Headed towards a composable API economy
Value• Rapid application development and delivery
• API-accessible applications
• Multi-channel integration
Capability• Composition of services
• Marketplace of internal and external services
External Ecosystem
MarketplaceApp
API
Services
API
Analytics
API
Commerce
API
Collaboration
API
Location
API
Data
APIAPI
Solutions
API economy
Softwareas a Service
Based on open technologies & standards
• JSON• HTML 5• WordPress• DATA.gov• ProgrammableWeb• Eclipse• OAuth
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Reaching new customers and gaining from their response FAST
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IBM BlueMix: an open standards-based developer platform and marketplace
Value• Fast, automated composition of services
• Repeatable patterns-of-expertise
Capability• OPEN ecosystem of composable services
• Optimized workload deployment
• Integration patterns with systems of record
Traditional workloads
Services and composition patternsAPI and integration
services
DataMobileDevOps OperationalApplication
servicesSecurity
…
TOSCA
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6
5
43
2
Create app
Add database service
Extract social media data into database
Add social analytics service
Add Monitoring service instance
Composing an application as opposed to traditional writing of an application
Secure the service
1
ITERATE
TASK:
Create a secure application that
analyses sentiment about certain
topics in social media
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New App Culture Has New Expectations
requires new delivery tools
Integrated experience across mobile, internet, storefront and phone Integrated
Mobile is focused on most important functions integrated with other apps Mobile
Iterative delivery has become the norm – users want fewer functions
with improvement over time
Iterative
Impacts ecosystem of employees and partners as much as customers Ecosystem
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16
ELIMINATE
DRUDGERY
“It’s not that my developers lack the skills to manage
infrastructure, it’s that I don’t want them to. I need
them writing code for the business”
OPEN
TECHNOLOGIES
ONE SINGLE
SOLUTION
EXPERIMENT
MORE
PEACE OF MIND
“I am losing talented developers because they don’t
have access to the tools they want to use.”
“I am nervous we are spending time and money
integrating things that should naturally fit together”
“My average developer has 250 open change
requests from the business. That is a lot of business
value we need to deliver”
“I am not confident that the platform is secure as I
integrate into existing systems”
…what developers wantChallenges that we hear…
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Translates into an application development environment that…
Brings the best of born-on-the-cloud development without leaving behind enterprise data and services
Combines the flexibility of a platform as a service (PaaS) with existing suites of software as a service (SaaS)
Offers freedom of choice to use any software or open technologies
Scales from a single developer to global teams
Enables a massive and open ecosystem built on open standards
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Integrated
Flexible
Open
Turn ideas into shipped ideas
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Announcing the Open Beta of Codename: BlueMix
Run apps in any language
Built on open standards
Provides integration services to your systems of record
Designed for mobile
Provides DevOps services for integrated dev experience
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Data api + app
management
+ quality assurance
From in-memory data store
to predictive analytics
Integrated developer
experience for mobile
and cloud apps
Access to systems of
records and enterprise data
Pre-integrated Services from Codename: BlueMix
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Codename: BlueMixDelivering a Composable Services development environment
Run Your AppsThe developer can chose any language runtime or
bring their own. Just upload your code and go.
DevOpsDevelopment, testing, monitoring, deployment
and logging tools allow the development team
to continuously deliver their applications
APIs and ServicesA catalog of open source, IBM and third party
APIs services allow a developer to stitch
together an application in minutes.
Cloud IntegrationBuild hybrid environments. Connect to on-
premises systems of record plus other public and
private clouds. Expose your own APIs to your
developers.
Extend SaaS AppsDrop in SaaS App SDKs and extend to new use
cases (e.g,. Mobile, Analytics, Web)
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Run Your Apps, Any LanguageUpload your code and run your application in seconds.
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Catalog of Services & SDKsBuild new mobile and cloud apps using IBM and 3rd party services
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DevOps Services for BlueMix, powered by IBM DevOps ServicesOpen, integrated rapid development experience that scales
• Integrated developer experience
• End-to-end DevOps solution in the cloud for developing applications
• Integrated task tracking, agile planning, and source control
• Quickly and easily deploy your applications in the cloud with auto deploy
• Complementary mobile quality and application performance monitoring
• Use your favorite tools or work from the Web IDE
• Scalable and enterprise-ready
• Runs on SoftLayer infrastructure
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Scaling and MonitoringFully integrated environment for deploying and managing your application
Single DashboardSingle view of application health,
usage and status
Health and MonitoringIntegrated monitoring and
diagnostics with the ability to add
on features such as code level
tracing
ScalingAbility to scale the application by
adding new runtime instances
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©2014 IBM
Corporation
Mobile Backend-as-a-Service
Push
Notifications
CloudCode
Mobile App
Mgmt
Mobile
Services
Mobile
Quality
Assurance
Twilio
From Mobile Data Storage to App Quality Assurance, BlueMix can run your mobile
app backend services
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Integrate Into Existing ApplicationsConnect to and leverage data from your existing systems
Cast Iron Integration
DataMapper
API Management
SecureConnector
Private API Catalog
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TOTAL CONTRIBUTORS
LINES OF CODE
PULL REQUESTSPUBLIC
REPOSITORIES
1,118Average per month
2013 average: 133
12mo average: 98
Lifetime average: 58
646k
1025+ 133+
COMMUNITY PRIORITIES
• Establish a Cloud Foundry Governance Structure• Name an advisory board of 5-8 founding members• Expand governance structure to support the broad partner ecosystem
• Increase transparency
• Feedback on the Cloud Foundry roadmap• Advise on daily operations, community assets• Guidance on the Cloud Foundry charter: scope, definition of cloud profiles
ADVISORY BOARD PRIORITIES
42members
IBM, Piston, Savvis, Intel, Pivotal, ActiveState, Stark & Wayne, Canonical, Cloud Creedo, Verizon, …
ADVISORY BOARD FORMED
Embracing Cloud FoundryContinuing our history of embracing and extending Open Source
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29©2014 IBM
Investment AreasDomain-specific curated bundles of services targeted toward business problems
Application Services
Integration
Big Data
Internet of Things
Security
DevOps
Data Management
Commerce
MarketingWatson
Analytics
Mobile
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BlueMix is Underpinned by a Robust IBM Technical Community
4M+ members and growing. Technical experts teaming on
BlueMix.
IBM Ecosystem
IBM Ecosystem of ISVs, academics, global
entrepreneur program DevOps Services
Dev2Dev Support
Community-based direct support network by
linking developers to other developers
Developer services for Watson
IBM Open Source on GitHub
New IBM OSS portal on GitHub, aggregating all IBM OSS projects on
github
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Sample ScenariosSponsor users as part of IBM Design Thinking
Extending SaaS Applications
Web Applications
Integration to existing systems
Mobile Back ends
–Scalable cloud centric web
applications and APIs
supporting mobile workloads
–Leveraged many different
language runtimes (Ruby,
PHP, JavaScript, Java)
–Migration from competitive
offerings: Heroku, Amazon,
Rackspace
–Back end services replacing
custom code hosted on IaaS
(e.g. Push Notification)
–Cloud Code for offloading
business logic from the mobile
client
–Integrated into iOS and Android
native applications using
BlueMix SDK
–Secure connectivity to
enterprise network from
BluMix
–Discovery of existing APIs
into BlueMix
–Sync of data between
BlueMix and on premise
data
–Business users leverage
SaaS application to
execute business
processes
–SaaS APIs exposed to
BlueMix
–Developer uses SaaS and
BlueMix APIs to compose
applications
www.eyeqinsights.com www.themymenu.com
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IBM Next Generation Cloud Platform
External Ecosystem
MarketplaceApp
API
Services
API
Analytics
API
Commerce
API
Collaboration
API
Location
API
Data
APIAPI
Workload definition, optimization and orchestration
Software-defined compute Software-defined storageSoftware-defined
networking
Resource abstraction and optimization
Traditional workloads
Services and composition patternsAPI and integration
services
Solutions
DataMobileDevelopment OperationalApplication
servicesSecurity
…
Softwareas a Service
API economy
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Building the next generation of cloud architecture on open technologies
OAuth
OSLC
Softwareas a Service
API economy
TOSCA
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Next Steps
1. Codename: BlueMix - Join us on the web for your free trial until June 30th
https://apps.admin.ibmcloud.com/manage/trial/bluemix.html
2. Visit the BlueMix Demo Table in the IBM Solutions Showcase for hands on access.
3. Attend the BlueMix Workshop / deep dive session in the IBM Burnaby Office on June 18th. Visit the Solution Showcase demo table for additional details
(IBM Burnaby Office, 4611 Canada Way, Burnaby BC V5G 4X3)
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