Postmodernism

Paper: 8 The Cultural StudiesStudent’s Name: Kaushal DesaiClass: M.A. English Sem: 2Roll No. : 13Submitted To: Department of English

Maharaja Krishnakumarsinhji

Bhavnagar University

Postmodernism

• The term “postmodernism” first entered the philosophical lexicon in 1979, with the publication of The Postmodern Condition by Jean-François Lyotard.

• It’s a reaction against the philosophical assumptions, values, and intellectual worldview of the modern period of western history.

• Postmodernism questions everything rationalist European philosophy held to be true.

Postmodernism

Market Capitalism

• An economy that operates by voluntary exchange in a free market and is not planned or controlled by a central authority; a capitalistic economy.

Monopoly Capitalism

• A capitalist system typified by trade monopolies in the hands of a few people.

Consumer Capitalism

• Consumer capitalism is a term that has been continually redefined since its introduction into popular culture in the 1920s as the public relations industry became ubiquitous, and used techniques derived from psychology and sociology to mass market consumer goods. Most commonly, this term refers to the idea that consumption drives the capitalist economy through corporate manipulation of the consumer to purchase (and continue purchasing) material goods.

Influences Of Postmodernism

• Art• Technology• “Real” object• Fashion

Cultural heritage

• Disparate fragmentary experiences and images • music• video• Television• Advertising• Entertainment

Popular Culture

• It is cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people.

• There are four main types of popular culture analyses : 

• Production analysis• Textual analysis• Audience analysis• Historical analysis

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