Post on 04-Nov-2019
19 - 22 Jan 20172 - 5 Feb 20172 - 5 Feb 2017Olympia London
M A G A Z I N EE
Thank you to our partners
Visit www.DestinationsShow.com
Show sponsorsOfficial Destination Partner
Post Show Report 2017
The UK’s biggest consumer travel exhibition brand in numbers…
Top five areas of the world they intend to travel to:
Average spend on holidays annually per person:
Asia PacificLatin America
North America
Africa & Indian Ocean
Europe
Cruise
Walking
Relaxation/ Beach
City
Culture 56Top five types of holiday visitors are interested in:
Average Age:
£4,825
Destinations Show, Manchester
Get to know our visitors
Top five areas of the world they intend to travel to:
Average spend on holidays annually per person:
Asia PacificLatin America
North America
Africa & Indian Ocean
Europe
Rail
Activity/Adventure
Relaxation/ Beach
Culture55Top five types of holiday visitors are interested in:
Average Age:
£4,773
Destinations Show, London
City
The Destinations Shows attract over 73,000 passionate, active and affluent travellers to discover the very best in new holiday experiences and the latest travel hotspots. Our visitors take on average 6 trips each year, encompassing both short and long haul destinations, and are without doubt the most discerning travellers in the UK. As a result, they spend over £351,000,000 on holidays annually.
Their frequent getaways also position them as travel experts to their friends and family. The Destinations Show visitor survey, completed by over 3,500 travellers, showcased just how important they are as opinion-makers within their social circles.
The Value of Influence
of Destinations Show visitors are asked for travel advice by friends and family when planning where to go on their next holiday
Exhibiting at the Destinations Show puts you at the forefront of our visitors minds as they plan and book their journeys for the year ahead. Our research also highlights the trust our visitors place in meeting brands face-to-face.
70%
Direct holiday spend by
Destinations Show visitors
£351,185,774
Indirect holiday spend influenced by Destinations
Show visitors
£1,053,557,322
Total direct and indirect travel spend
£1,404,743,096
of Destinations Show visitors would recommend the brands they met at the show to friends and family
90%
of visitors are more likely to buy from the travel brands they met at the show as a result of meeting them face-to-face
80%
Manchester Evening NewsDaily Express
PARTNERS & PUBLICATIONS
Companies exhibiting at Destinations: The Holiday & Travel Show benefited from an extensive marketing campaign, which was extended and enhanced in 2016 to cover even more media channels than ever before.
Show Advertising, Promotion and PR
BROADCASTBBC Radio ManchesterLBCTalk RadioThe WirelessShare RadioTalk RadioSky NewsBBC Wales
PRINT/NATIONALSPUBLICATIONThe TimesThe Sunday Times
Sunday Times Travel magazineDaily ExpressSunday ExpressThe IndependentThe PeopleWanderlustWaitrose WeekendManchester Evening NewsFood & TravelCruise InternationalMayfair LifeTNTThe TelegraphMetroThe Daily Mail
ONLINEExpress.co.ukWanderlustVisit LondonNudgeThe Silver TravellerSolaris TravellerTravel DailyJust About TravelThe BooksellerMSNAll in London
The TimesThe Sunday TimesSunday Times Travel magazine Wanderlust
Lonely Planet TravellerSonglinesWexas Travel
Cruise InternationalNat Geo TravellerNational Geographic
The Daily Mail
Editorial Value
£475,437PR Reach
21,319,756
Destinations: The Holiday & Travel Show commissions a survey to both exhibitors and visitors after each event. Here’s a snapshot of the results…
Post-show analysis
EXHIBITOR SURVEY RESULTS (BASED ON 58 RESPONSES)
VISITOR SURVEY RESULTS (BASED ON 3,978 RESPONSES)
98% of respondents rated the show as excellent/good
95% of respondents stated they achieved their objectives
87% of respondents rated the quality of visitors as excellent/good
87% of exhibitors generated sales as a direct result of exhibiting at Destinations
95% of exhibitors have already rebooked or plan to book for Destinations Shows 2018
91% of visitors rated the shows as excellent/good
32% of visitors attended for the first time in 2016
75% of visitors plan to book a holiday as a direct result of attending the shows
91% of visitors definitely will or are very likely to attend the next Destinations Shows
91% of visitors do not attend any other holiday & travel shows
Collette have been attending both Destinations Shows, Manchester and London, for several
years. We have always found this show a great platform for us to showcase our products, meet potential clients face-to-face as well as build brand awareness. We received high quality enquiries from both shows and some turned into bookings straightaway. We are looking forward to Destinations 2018!”JoJo Fung, Media Marketing Executive, Collette
Exhibitor TestimonialsThe show has been fantastic for us in terms
of increasing our brand awareness to the right audience. There has been a great mix of consumers who are interested in the real experience.” Anthony Daniels, Head of Sales UK & Ireland, Hurtigruten
We have been extremely busy everyday so we have been really
pleased with how the show has gone and in particular how well organised it has been.”Silvia Tranca, Director Executive, Romania
”Within an hour of the show opening on Thursday the booking
we took had paid for the stand! In addition to the bookings we took we had lots of good conversations and also created interest in our new brand Adagio.” David Kay, Product Manager, Ramblers Worldwide
The show has been bonkers busy! This has probably been our most successful
stand ever. We have had some good leads and sales as people here have been serious about buying a holiday. It’s been a great chance to talk to people face to face about the brand.” James Gambling, Head of Marketing, Saga
“The crowd at Destinations this year was strong each day, and seemed
very engaged with our destination. Many people stopped to talk and speak to us about their travel plans and desire to visit Taiwan every day, across a range of ages and demographics, which was excellent to see.”Tara Gandhi, Taiwan Tourist Board
We have had a lot of bookings. It’s been really good to meet
people and speak to customers and I feel we have really increased our brand awareness.” Lynsey Kirk, Consumer Marketing, G Adventures
We were really pleased with this year’s Destinations
Travel Show. It was well-organised and very successful for us in terms of bookings. The sessions also had great content and were well-attended.”Chloe Berman, PR Manager, UK and Europe, Intrepid Group
Adventure Travel
UK & Ireland
Cruise
Africa & North Africa
The Americas & The Caribbean
Middle East
Europe
Asia Pacific & Indian Ocean
Travel Accessories & World Food
Responsible Travel
Street FoodStanfords Travel Writers Festival
Main Entrance
Meet the Experts Theatre
Meet the Experts Theatre
Key:
Adventure Travel
Cruise
Africa & North Africa
The Americas & The Caribbean
Asia Pacific & Indian Ocean
Europe
Travel Accessories & World Food
Main Entrance
Meet the Experts Theatre
Key:
Food & Travel Stage
Entrance to The Caravan & Motorhome Show
2 - 5 Feb 2017Olympia London
www.DestinationsShow.com
Whether you're a tourist board, airline, operator or hotelier, Destinations is the most cost-effective way to create real response from your target market. It is the ideal
opportunity to meet customers, sell travel products and build your brand.
Guarantee prime stand positions
Get inclusion in the monthly offers e-newsletter sent to 60,000 travellers
Get maximum coverage from our PR & marketing campaign
Give your brand an opportunity to influence the buying decisions of an audience who will spend over £351 million on travel in the next 12 months
BOOK EARLY TO:
Rob DebenhamShow ManagerEmail: rob.debenham@clarionevents.comTel: +44 (0) 20 7384 8129
Nick PrattSales Managernick.pratt@clarionevents.comTel: +44 (0) 20 7384 8127