Topic: Post colonialism and Cultural Studies with reference to the Globalizing culture of moviesName: Patel KinjalPaper Name: Cultural StudiesPaper No: 8Roll No: 16Submitted to: Dr. Dilip Barad M.K. Bhavnagar University

What is the meaning of post colonialism?*Postmodern intellectual discourse.*The associations between nations and areas they occupied and once ruled.

Post colonialism: A very short Introduction

* Explores globalization* The internet mass media* Human rights activism* Robert J.C.Young is ‘one of the leading figures in postcolonial studies and a pioneer in the work of introducing and popularizing it for a larger audience.

Key areas considered include:* The status of aboriginal people,the innovative fiction of Garcia Marquez and Salman Rushdie and the postcolonial cities of London and Bombay.

Globalization

Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with free transfer of capital, goods and services across national formtiers.

Globalization in Cultural Studies

*Globalization it also names a new protocol of writing and teaching in the humanities and social science.*The article charts the emergence of globalization in cultural studies:* It has a sustained engagement with and influence on local cultures.

• Theme of race and unequal relations has to be worked into any analysis of global cultures.

Films explore other cultures

All culture now is linked with the supply of money.

*Culture has increasingly little to do with tradition or territories.*Global economic and media flows determine what aspects of culture are adopted or abandoned.

Fashion changes in cultures across the world*In India for instance in the heavily mediated cultural context of the present the elite members of society can have access to Yves St. Laurent or a Chanel line.

The current phase of globalization

Cultural Studies in a globalizing age? This approach makes us ask certain questions about:

* Are local cultural products in any way determined by the possibility of a global market?* Are such cultural products financed by non-local moneys?

As examples think of:

*Hindi films being financed by non-resident Indians.*Hindi films and their popularity in other countries where both non-resident Indians and others watch them.

Postcolonial cultural studies must be conscious of:

*Material nature*Marketing and symbolic values economic gain or losses *‘share’ of the local culture/economy*Kind of images associated with the object*Globalization produces ‘hybrid’ products and cultural values