Company NameBUSINESS PLAN

Social Media Experience 5+ Years Experience Social Media Marketing

Managed Campaigns for over 20 Companies Nationwide

Created in-depth Social Media Marketing Strategies for small and large businesses

Recommend short/long-term goals for Strategies

Monitor analytics for Social Networks and adjust Campaign as necessary

Managed promotions & contests

Executed advertising campaigns

Grew Social Following for greater exposure

Write Social Media Blog for Examiner.com & Business2Community.com

Write Company Blog – IDoFacebook.com

Conducted numerous presentations and workshops

For more examples see www.TheWordPro.com

Mission Statement

The Word Pro’s mission is to ensure that we have the tools, technology, and knowledge to provide successful digital media marketing services and solutions through the proper marketing channels to assist in growing our clients’ online presence, provide brand recognition and reputation management.

  

Facebook Set-Up & Design of Company Pages

Optimize Pages for Search Engine Optimization (SEO)

Optimize Pages for Facebook Graph Search

Update Pages Daily for Engagement & SEO

Monitor Pages and provide Customer Service

Take Over Management of Existing Business Pages

Start Business Pages & Campaigns from Scratch

Designed Cover Photo

Designed Profile Photo

Coded Custom Tabs – directing Friends to Website and increasing SEO (The Word Pro & The Social Pro)

Newsletter Sign-Up form

Optimized “About Section” for Graph Search & SEO

Daily Updates – Sunday to Saturday

Designed Cover Photo

Designed Profile Photo

Coded Custom Tabs – directing Friends to Website and increasing SEO

Provided Shopping Area to purchase product from Facebook Page

Optimized “About Section”

Daily Updates Sunday to Saturday

Managed Several Promotions & Contests growing Page from 2,000 Friends to over 13,000 Friends

Company Launch into New Territory (established NY Company moving to new area)

Brand New Facebook Account

Designed Cover Photo

Designed Profile Photo

Coded Custom Tabs – directing Friends to Order Form on Website

Coded Custom Tabs – directing Friends to Website Information

Update Daily – Sunday to Saturday

Ran Advertising Campaign to Launch Services in New Area

Designed Cover Photo

Designed Profile Photo

Coded Custom Tab – allowing Friends to access Pinterest Account

Coded Custom Tab – allowing Friends information on Donating Blood & to find a Donation Location

Optimized “About Section”

Daily Updates – Sunday to Saturday

Heavy Event Promotion – Blood Drives

Designed Cover Photo

Designed Profile Photo

Coded Custom Tab – allowing Friends to donate money to this cause

Coded Custom Tab – allowing Friends to purchase emergency kits for their pets

Optimized “About Section”

Update Monday to Friday

Post Updates to Facebook Page daily (typically Sunday-Saturday)

Research Content for Updates

Monitor trending information and post Updates with keyword content & content that will encourage engagement

Promote Updates through Advertising

Monitor Page for Comments & Questions, provide customer service

Provide Branding

Provide Reputation Management

Marketing Campaign

Facebook

Shared 50 Times

44 People “Liked” the Update (engagement)

Several Comments (engagement)

Over 4,000 People saw this Update

Shared 39Times

Over 3,000 Facebook Users saw this – this Client only had 1,400 Friends on page at the time

Create engaging promotions/contests

Manage advertising

Monitor promotions/contests

Design all artwork & ads

Use third party apps to follow Facebook Guidelines

Contests can include: Photo Contest, Video Contest, Sweepstakes, Instant Win, Quizzes, etc.

Contests can also be run on Twitter & Pinterest

Promotions

Facebook

Designed Artwork

Coded Custom Tab using third party hosting to follow Guidelines

Sale Promotion with Ad Campaign – Designed to obtain new customers

Successful Campaign – 1 Month = $6,500 Gross Revenue

Designed Artwork

Coded Custom Tab using third party hosting to follow Guidelines

Sweepstakes – Random Drawing

Promotion designed to create engagement and grow following

Give-Away Sweepstakes Promotions run monthly

Set-Up Account & Optimize

Link Twitter feed to Facebook

Find Followers

Update Account with daily Tweets

Post keyword specific (hashtag) Tweets several times weekly

Twitter

Set-Up Account & Optimize

Verify website

Verify address for Google Maps

Update weekly

Google + Account directly assists Company’s SEO (“crucial” account)

Google +

Set-Up Account & Optimize

Create Boards for Account

Create appealing content

Find Followers

Re-Pin item to generate engagement and branding

Pinterest

Websites

Designed

Hosted

Optimized for Search Engines (SEO)

Websites

Websites

Websites

Blogs

Business2Community.com

Examiner.com (full Press Credentials)

TribLocal (Chicago)

IDoFacebook.com

Contributing Writer

Presentations

• Summer 2009: Presentation to Fox Valley SCORE members• January 13, 2010: Plainfield Lunch ‘n Learn on Social Network Marketing• February 24, 2010: Presentation to WYSK (Plainfield Chamber of Commerce)• March 18, 2010: Presentation to Regional Agents at Nationwide Insurance • April 1, 2010: Presentation to Warrenville Chamber of Commerce• May 6, 2010: Participated as Twitter Expert on Hinsdale Chamber of Commerce

Social Network Seminar• July 14, 2010: Presentation to Hinsdale Chamber of Commerce• January 12, 2011: Presentation at Plainfield Chamber of Commerce• April 7, 2011: Presentation at Plainfield Library on Website Design• April 8, 2011: Panel Members at the Regional meeting of Illinois Council of

Continuing and Higher Education. (ICCHE)• May 25, 2011: First Facebook Marketing Workshop – Sold out!• October 4, 2011:  Social Network Marketing Presentation – Hinsdale Chamber of

Commerce• October 13, 2011: Social Network Marketing Presentation – Multi-Chamber Event at

Prairie Bluff Golf Course• November 10, 2011: Social Media Marketing Webinar Panel – University of St.

Francis Business Alumni Network• November 14, 2011: Press Coverage for SES Chicago• November 16, 2011: Social Media Marketing for Business – Business Networking

Group Barrington Chamber of Commerce• April 2012: The Association for Promoting Tourism to Africa, College of DuPage• April 2012: Presentation to Plainfield Referral Group II• May 10, 2012: Presentation to Provena Mercy Medical Center• September 6, 2012: Plainfield Chamber/Library – Pinterest for Business…and Fun!• May 2, 2013: Plainfield Strictly Business – Facebook Updates & Changes• May 15, 2013: Plainfield Library – Pinterest for Fun• May 21, 2013: DeVry Institute for Technology – Social Media & Your Job Search• October 17, 2013: DeVry Institute for Technology – Social Media & Your Job Search

Social Platforms

Companies We Have Worked With

Laura M. DonovanPresident/CMOThe Word Pro

Laura@TheWordPro.com(630) 362-4538

www.TheWordPro.comwww.SocialMediaMarketing-Help.com

www.IDoFacebook.comwww.Facebook.com/TheWordPro

www.Twitter.com/TheWordProwww.Twitter.com/LauraDonovan

www.LinkedIn.com/in/LauraDonovan www.Pinterest.com/LDono1

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