PORTFOLIO 2015 IDUN OLSSON

ICA is Sweden’s largest supermarket chain with a wide range of private label products. ICA Gott liv (Good life) is a product range with healthier products, both high end, modern health products as well as products with more fibre but less sugar, salt and additives.

The design is based on the idea that healthy doesn’t necessarilymean boring or without taste. We believethat healthy can be both fun, tasty and good for you,all at once! These “opposites” combined is whatinspired us when creating the new design wherecolours, shapes and ingredients meet.

ICA GOTT LIV

LOGOTYPE

COLOURS

FONTS

TYPOGRAPHY

NUTRITION INFORMATION IS PLACED ON FRONT OF PACK

PHOTOGRAPHY ALL INGREDIENTS ARE SHOT WITH A DISTINCT SHADOW FOR A SUNNY FEELING

DESIGN SYSTEM GRAPHIC SHAPES MEET AND CREATE NEW PATTERNS

ICA QUICK FIX

A healthier fast food range, primarily for young people. Each wrap is put together by hand, hence the catch phrase “Handmade with love”.

ICA FAIRTRADE

With its own fairtrade range, ICA has gained full control of the chain of production. ICA works closely with companies and villages around the world, to support the workers in different projects, and to make sure the money returns to the actual farmers who grew the produce. Each product is connected with a specific action, a result of the project in each farm/village. This is clearly communicated in the label copy, which is straight to the point, no superfluous information:

“Our grapes turn women into entrepreneurs in South Africa”“Our sugar snaps build stoves & purify water for Mayas in Guatemala”

ICA FAIRTRADE

ICA PARTY FOOD

Ready-to-heat party food.

GEVÄR SÄLJES PGA DÖDSFALL

Gevär säljes pga av dödsfall (“Gun for sale due to death”), is the newest book by Swedish comedian David Batra. Batra has gathered the best, zaniest and oddest ads from Blocket.se, Sweden’s equivalent of ebay. I designed the book together with my colleague Sara Modigh. Our inspiration came from Blocket’s bland, boring appearance, added with a splash of colour to spice things up.

EMPLOYMENT:

Designkontoret Silver | Stockholm, Sweden | Designer since April 2013 (current emplyoment).

Neumeister Strategic Design | Stockholm, Sweden | Designer, Summer employment 2012

EDUCATION:

Packaging Design | Broby Grafiska College Of Cross Media | Sunne, Sweden | 2010-2013

Art & Design | Kv Konstskola | Gothenburg, Sweden | 2009-2010

Art | Angeredsateljén | Gothenburg, Sweden | 2008-2009

INTERNSHIPS/PLACEMENT:

Designkontoret Silver | Stockholm, Sweden | January-February 2013

Big Fish | London, UK | November-December 2012

The Studio | Stockholm, Sweden | May-June 2012

Neumeister Strategic Design | Stockholm Sweden | August-November 2011

IDUN OLSSONidun.olsson@silver.se