Popularity of “Manga” comic book in Vietnam

Manga interest and reading’s behavior

• Number of respondents: 300

• People who live in Vietnam

• Conducted on Sept 25-26, 2014

Manga interest and reading’s behavior

• 85,1% interest in manga and 66,2% of them spend up to 5 hours per

week for reading manga in average.

• 38,5% pay up to $50K VND per month for reading manga. This ratio

of female seem to be higher than male. While 26,1% don’t pay for

reading manga.

• Most of them read manga on Facebook. Next are some local

website about manga.

• 60% choose comedy that is the most popular kind of manga they

read. It’s not different so much between male and female.

• 70,4% get the latest information about manga via Facebook.

• Conan detective is the most popular manga in Vietnam. The 2nd and

3rd positions are Doraemon and Dragon Ball.

• 42,6% have attended some local festival related with manga or

cosplay and just only 30% of them have made cosplay into their

favorite manga charecter.

66.2

21.1

8.4

2.7 1.6

Up to 5 hour 5-10 hours 10-15 hours 15-20 hours More than 20hours

0

10

20

30

40

50

60

70

How many hours per week do you spend for reading

manga in average?

How much do you pay monthly for manga in average?

38.3

25.5

6

1.7

2.3

26.2

0 10 20 30 40 50

Up to 50,000 VND

50,000 - 100,000 VND

100,000 - 150,000 VND

150,000 - 200,000 VND

More than 200,000 VND

I don't pay for reading manga

Male

Which website do you use to read manga?

43.8

19.1

22.1

7.4

21.1

31.4

26.1

12.7

17.1

12

16.1

0 10 20 30 40 50

Facebook

truyentranhtuan.com

truyentranh8.com

tuoitrenangdong.net

vechai.info

manga24h.com

blogtruyen.com

forum.zing.vn

vnsharing.net

vietmanga.com

Other

Unit (%)

4 popular websites to read manga in Vietnam

What kind of manga do you usually read?

28.6

15.8

25.1

35

41.4

5.9

48.3

12.3

5.9

47.9

10.4

14.6

26

25

8.3

44.8

21.9

4.2

0 10 20 30 40 50

Romance

Horror

Comedy

Supernatural

Sci-fi

Action

Drama/ Tragedy

Adventure

Psychological

Other

Male Female

Where do you get the latest information about manga?

71.8

5.9

18.8

31.7

23.3

67.4

8.4

20

46.3

25.3

0

10

20

30

40

50

60

70

80

Facebook Twitter 3rd party mobileapplication

Magazine Other

Male FemaleUnit (%)

Which manga do you know?

84.7

55.7

56.2

17.2

79.3

68.5

50.7

25.1

17.2

3.4

91.6

53.7

44.2

23.2

89.5

68.4

66.3

33.7

15.8

6.3

0 10 20 30 40 50 60 70 80 90 100

Conan

Naruto

One piece

Death Note

Doraemon

Dragon Ball

Pokemon

Fairy Tail

Bleach

Neon Genesis Evangelion

Male Female

34%

9%

57%

Yes. One time before

Yes. Many times before

No. I've never attended

Have you ever attended local festival related

with manga or cosplay?

EOF