Post on 29-Sep-2020
Conducted July 2018 | Released August 2018
Time Spent:Canadian Perspectives on the Time they Spend with Family, Work, Exercise, Screentime, and Entertainment
Methodology
2
• Sampling: Online survey of randomly-selected sample of 1,009 adult (18+) Canadians
• Field Window: July 9th to 13th, 2018
• Reliability: As a guideline*, a probability sample of this size carries a margin of error of ± 3.1%, 19 times out of 20. Margin of error is larger for sub-segments. Data are weighted by the most current gender, age, & region Census data, to ensure sample reflects actual population of adult Canadians.
Region Number of interviews
Margin of error*
Atlantic Canada 102 ± 9.7%Quebec 199 ± 7.0%Ontario 302 ± 5.6%Prairies (Manitoba/Saskatchewan) 102 ± 9.7%Alberta 134 + 8.5%British Columbia 170 + 7.5%Canada 1009 + 3.1%
Key Themes 1 of 2
3
• Overall, it is notable that Canadians tend to point the finger at themselves much more so than other household members, when highlighting activities where too much or not enough time is spent.
• When it comes to work-life balance, about four-in-ten Canadians feel that they or another household member spend too much time working (43%) and not enough time with family (37%) – but Canadians are about twice as likely to feel this way about themselves than other household members.
• A third (35%) feel that they (19%) or someone else in the household (20%) do not spend enough time helping with family errands, chores, and housework – one of the few measures taken where the finger is not pointed more at themselves than others.
• Similar proportions of females and males feel they work too much or do not spend enough time with family.
• When considering screentime, about half of Canadians feel they or someone else in their household spends too much time on their smartphones/cellphones (58%) or social media (46%) – but this over-reliance is reported more on a personal basis than among other members of the household.
• Millennials are most likely to feel that they spend too much time on these activities.
Key Themes 2 of 2
4
• When it comes to the struggle between choosing physical fitness over couch potato entertainment, most (72%) Canadians feel they or another household member do not spend enough time exercising – but most point the finger at themselves (63%) rather than at other household members (30%).
• Half (55%) feel that too much time is spent watching shows, movies, and videos on TV, Netflix, YouTube, etc., with 36% feeling this way about themselves and 29% feeling this way about other household members. Millennials are the most likely to feel they spend too much time as a couch potato (69%).
• Overall, about a quarter say too much time is spent on video games (28%) or watching sports (22%). Although the proportions feeling this way about sports viewing are about equal, more feel that a member in their household (29%) spends too much time playing video games than they themselves (11%).
Work-Life Balance
About four-in-ten Canadians feel there is too much time spent at work and not enough time spent with family and on helping with household duties
6Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)
• Twice as many Canadians agree that they themselves spend too much time working (32%) and not enough time with their family (27%) than saying the same about another member of their household (16%).
• When it comes to helping with errands or household chores, one-in-five feel that both they or someone in their household does not spend enough time on these tasks – but the finger of blame is pointed equally on this matter.
43%
37%
35%
32%
27%
19%
16%
16%
20%
Spend too muchtime working
Do not spend enoughtime with family
Do not spend enough timehelping with family errands
and housework
Yes, themselves or someone else in their household
Yes, themselves
Yes, someone else in their household
WORK-LIFE BALANCE
7Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)
Similar proportions of men and women feel they spend too much time working and not enough time with familyWomen are more likely to feel that someone else in their household does not spend enough time helping with family errands and housework
SPEND TOO MUCH TIME WORKING DO NOT SPEND ENOUGH TIME WITH THE FAMILY
DO NOT SPEND ENOUGH TIME HELPING WITH FAMILY ERRANDS AND HOUSEWORK
36% 38% 45%37%
27%
28%
27%
32%
28%
21%
12%
20%
20%
17%
9%
Male Female 18 to 34 35 to 54 55+
42% 44% 49% 49%
25%35
%
30%
34%
39%
20%
12%
20%
23%
17%
5%
Male Female 18 to 34 35 to 54 55+
34% 37%44%
35%25%
22%
16%
27%
17%
12%
15%
24%
22%
22%
14%
Male Female 18 to 34 35 to 54 55+
35%Yes, themselves or someone else
in their household
19% Yes, Themselves
20% Yes, Someone else in their household
43%Yes, themselves or someone else
in their household
32% Yes, Themselves
16% Yes, Someone else in their household
37%Yes, themselves or someone else
in their household
27% Yes, Themselves
16% Yes, Someone else in their household
8Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)
Regionally, Albertans are most likely to feel they spend too much time working and not enough time with family or helping with family errands and housework
32%44%
29%42%
32% 34%
26%
34%
25%
29%
24%
27%
14%
17%
5% 21%
12%
13%
BC AB PR ON QC ATL
49% 53%40% 42% 36% 40%
39%
39%
30%
32%
30%
25%
18%
24%
15%
17%
9% 19%
BC AB PR ON QC ATL
38%45%
25%40%
27% 30%
22%
24%
16%
22%
14%
10%
22%
24%
10%
23%
13%
23%
BC AB PR ON QC ATL
SPEND TOO MUCH TIME WORKING DO NOT SPEND ENOUGH TIME WITH THE FAMILY
DO NOT SPEND ENOUGH TIME HELPING WITH FAMILY ERRANDS AND HOUSEWORK
35%Yes, themselves or someone else
in their household
19% Yes, Themselves
20% Yes, Someone else in their household
43%Yes, themselves or someone else
in their household
32% Yes, Themselves
16% Yes, Someone else in their household
37%Yes, themselves or someone else
in their household
27% Yes, Themselves
16% Yes, Someone else in their household
Screentime:Social Media & Smartphones
About half of Canadians feel that too much time is spent on smartphones/cellphones and social media
10Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)
• About half of Canadians feel they or someone else in their household spends too much time on their smart phone (58%) or on social media (46%) – more feel this way about themselves than other household members.
58%
46%
40%
29%
30%
23%
Spend too much time onsmartphone/cellphone
Spend too much time onsocial media
Yes, themselves or someone else in their household
Yes, themselves
Yes, someone else in their household
SOCIAL MEDIA AND CELLPHONES
Two-thirds of Millennials admit to spending too much time on cellphones, while Gen X and Boomers feel equal amount of time is spent by themselves or someone in their household on cellphones and social media
Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)
Women are more likely to feel they spend too much time on their phones and social media. Across provinces time spent on these activities is similar - though Atlantic Canadian usage is on the higher side, which aligns with the higher incidence of social media usage in this region.
SPEND TOO MUCH TIME ON SMARTPHONE/CELLPHONE
SPEND TOO MUCH TIME ON SOCIAL MEDIA
59%
56%
38%
42%
32%
29%
Male Female
64% 60% 57% 61%47%
60%
48%
45%
44%
40%
29% 43
%
33%
30%
23%
34%
22% 40
%
BC AB PR ON QC ATL
80%
58%
29%66%
36%
12%
33%
35%
19%
18 to 34 35 to 54 55+
46%
47%
23%
34%
28%
19%
Male Female
49% 51% 44% 47%38%
62%
31%
34%
29%
28%
24% 36
%
26%
25%
21%
25%
16%
34%
BC AB PR ON QC ATL
69%
43%
23%49
%
24%
12%
31%
24%
12%
18 to 34 35 to 54 55+
3
58%Yes, themselves or someone else
in their household
40% Yes, Themselves
30% Yes, Someone else in their household
46%Yes, themselves or someone else
in their household
29% Yes, Themselves
23% Yes, Someone else in their household
Fitness vs. Screentime Entertainment
Six-in-ten Canadians feel they do not exercise enough, and half feel they or another household member spend too much time as a couch potato
13Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)
• Two-thirds feel that they personally do not spend enough time exercising (63%) – while three-in-ten feel the same about others in their household (30%).
• About one-third admit that they themselves (36%) or someone else in their household (29%) spends too much time watching shows, movies, or videos on TV, Netflix, YouTube, etc.
• Approximately a quarter overall feel too much time is spent playing video games (28%) or watching sports (22%). Only one-ten admit to playing too many video games themselves (11%), as they the finger is pointed much more so at other household members (29%).
72%
55%
28%
22%
63%
36%
11%
12%
30%
29%
29%
11%
Do not spend enoughtime exercising
Spend too much timewatching sports
Spend too much time watching shows, movies, videos on TV,
Netflix, YouTube etc.
Spend too much timeplaying video games
Yes, themselves or someone else in their household
Yes, themselves
Yes, someone else in their household
FITNESS vs. ENTERTAINMENT
14Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)
Seven-in-ten Millennials admit to spending too much time watching TV, Netflix, etc. and not exercising enoughMen are more likely than women to feel that they spend too much time watching sports or playing video games.
DO NOT SPEND ENOUGH TIME EXERCISING SPEND TOO MUCH TIME WATCHINGSHOWS, MOVIES, VIDEOS ON TV, NETFLIX, YOUTUBE ETC.
SPEND TOO MUCH TIME WATCHING SPORTS
25% 19%27% 21% 16%
20%
4% 13%
14%
9%6% 15%
16%
8% 7%
Male Female 18 to 34 35 to 54 55+
69% 75% 75% 72% 68%
60% 66
%
64%
63%
60%
29%
32%
34%
31%
24%
Male Female 18 to 34 35 to 54 55+
54% 56%69%
53%42%
35%
36% 46
%
33%
27%
28%
30%
38%
29%
19%
Male Female 18 to 34 35 to 54 55+
72%Yes, themselves or someone else
in their household
63% Yes, Themselves
30%Yes, Someone else in theirhousehold
SPEND TOO MUCH TIME PLAYING VIDEO GAMES
27% 30% 37% 30%16%
13%
8% 15%
10%
6%15%
23%
24%
21%
10%
Male Female 18 to 34 35 to 54 55+
55%Yes, themselves or someone else
in their household
36% Yes, Themselves
29%Yes, Someone else in theirhousehold
28%Yes, themselves or someone else
in their household
11% Yes, Themselves
29%Yes, Someone else in theirhousehold
22%Yes, themselves or someone else
in their household
12% Yes, Themselves
11%Yes, Someone else in theirhousehold
15Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)
Atlantic Canadians are most likely to feel they do not get enough exercise. Quebec residents least likely to feel they need more exercise or spend too much time as couch potato.
25% 30%14%
23% 18% 21%
13%
16%
13%
12%
11%
9%13%
16%
2% 11%
7% 12%
BC AB PR ON QC ATL
71% 72% 76% 73% 68%82%
65%
65%
64%
61%
58%
77%
32%
27%
28%
32%
27%
37%
BC AB PR ON QC ATL
59% 58% 59% 57%48%
57%
39%
40%
40%
38%
29%
29%
33%
27%
31%
30%
23%
37%
BC AB PR ON QC ATL
31% 33%24% 30% 25% 24%
13%
11%
8% 13%
8% 7%20%
23%
16%
19%
18%
18%
BC AB PR ON QC ATL
DO NOT SPEND ENOUGH TIME EXERCISING SPEND TOO MUCH TIME WATCHINGSHOWS, MOVIES, VIDEOS ON TV, NETFLIX, YOUTUBE ETC.
SPEND TOO MUCH TIME WATCHING SPORTSSPEND TOO MUCH TIME PLAYING VIDEO GAMES
72%Yes, themselves or someone else
in their household
63% Yes, Themselves
30%Yes, Someone else in theirhousehold
55%Yes, themselves or someone else
in their household
36% Yes, Themselves
29%Yes, Someone else in theirhousehold
28%Yes, themselves or someone else
in their household
11% Yes, Themselves
29%Yes, Someone else in theirhousehold
22%Yes, themselves or someone else
in their household
12% Yes, Themselves
11%Yes, Someone else in theirhousehold
www.pollara.com
For additional information, please contact:Craig Worden, President
craigworden@pollara.com416.921.0090 Ext. 2235