Post on 10-Jan-2017
Facebook get the most popularity in Social Media Networking site in the UK during 2013.
16-24 years old social networking was ranked as the most popular internet activity with 93% during 2013.
Video /Viral marketing
Get “clue” requiring immediate attention.
the statue of the Duke of Wellington change traffic cone to
Scotland Police Horses dress.
People may notice and discussion.
Why change???
Flash mob location may choice George Square due to
famous landmark and it has been as a movie scene.
The trucks outside are written “New Scotland Police APP
coming!!”
Trucks suddenly driving into George square as an action
movie.
Scottish Police Horses walking from those trucks.
following numerous police men to group dance in the George
square.
A crowd of onlookers have a attention with flash mob
campaign and upload pictures and videos to social
media.
Social media –Facebook campaign
Develop an application to prompt Facebook campaign Invite your friends to join new Scotland Police APP Party.
After you invite your friends, you and your friends will get The invitation card from new Scotland Police APP Party.
Social media –Facebook campaign
Campaign Three Scotland Police Field day festival
Target: Family Children of Primary school(5-11) Second School(12-16) Young Adults/High Education(18-25)