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Police, Facebook & digital

engagementAndrew Walker, Head of Comms &

Media, Central Scotland PoliceDuncan McKenzie, Snr Media & Digital Comms Officer, Northern

Constabulary

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Welcome to the digital era

Northern & CSP on Twitter in 2009 Northern & CSP on Facebook in 2010 First forces in Scotland Integrated into mainstream comms

approach Audience growth Direct engagement Factual information

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Facebook... Like!

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Facebook... Share!

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A different approach

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Breaking down barriers

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Scottish Policing and social media

90,000 current followers across Scotland

Over 55,000 Facebook “likes” Over 30,000 Twitter followers You Tube Google+

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Mapping Social Media

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Policing purpose Missing persons Major inquiries – witness appeals Public information Warning and informing Local policing priorities Contact with the police Using modern technology Building engagement, trust and

confidence

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Challenges for policing Legal processes Sensitive information Snowball effect Misinformation and speculation Policing is a 24/7/365 business Resourcing Senior buy-in – making the

connections

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The future... Single police service – Shetland to

Stranraer National / Corporate & Local /

Relevant Shape of corporate communications Best model to use – devolved or

centrally managed Retaining followers & likes Single approach and policy... But with

flexibility

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Timeline New Chief Constable Local commanders Transitional communications function Jan-March 2013 – critical April 2013 – Day 1 Day 2...

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QUESTIONS?