Poke the Web and see what happen

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Presentation about starting projects and personal branding

Transcript of Poke the Web and see what happen

Poke the weband see what happen

Giuliano Iacobellimercoledì 8 giugno 2011

POKE THE BOX

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1. Dont think about it2. Just start3. Keep starting

HOW TO START SOMETHING:

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It was just one year ago

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1 2 3 4 5 6 7 8 9 10 11 12 13 14

1

?

SETH

MEmercoledì 8 giugno 2011

Is a person’s gut feeling about a product, service, or company.

A BRAND IS NOT A LOGO.

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Your Personal Brand is the perception that people have of you, as compared to

other people in similar positions.

Brands are built on what people are saying about you – not what you are saying about yourself.

Guy Kawasaki

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“We are CEOs of our own companies: Me Inc. To be

in business today, our most important job is to

be head marketer for the brand called you”

Tom Peters

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Build a following and new deal !ow will come your way

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Personal Branding it's about building relationships and telling your story.

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Branding isnt playing a role, just be yourself

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• @yourname (where your name is your real name)

• Pro"le pic, Bio, Lists

• Join conversation: Follow, Listen and RT

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In the curation era, become known as an expert or resource

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• Status updates

• Fill out your pro"le completely and Show what you’re interests are about

• Grow your network

• Start a page

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• Headline & Summary

• Recommendations

• Applications (Wordpress, Slideshare..)

• Join and Partecipate in groups

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SOON IS NOT GOODAS NOW.

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