Post on 14-Feb-2019
Communications Media Inc.
(1) The 2014 WebMD Point of Care Study
(2) 2003-2013 AccentHealth Health Panel Ad Effectiveness Research Norms:Research
conducted by: WB&A Market Research, Kennedy Marketing Services, Inc., GfK, MarketForce
(3) Wolters Kluwer Health 2011 Point-of-Care Survey
(4) Pew Research Internet Project http://www.pewinternet.org/2013/01/15/health-online-2013/
(5) 2013 AccentHealth Custom Viewer Research; Nielsen 2013; 2008-2012 AccentHealth TV Ad
Effectiveness Research Norms: Research conducted by: Arbitron, GfKCustom Research,
MarketForce & AccentHealth
(6) The 2014 WebMD Point of Care Study
(7) Liberate Health 2014 "Revolutionizing Patient Education at Point of Care" Deck
(8) RxNT January 2014 Measurement Study
(9) 2012 Kantar Media Readership Survey
(10) Co-pay Mobile Device Survey, Pharmacy Times, December 2012
(11) The 2014 WebMD Point of Care Study
(12) http://fampra.oxfordjournals.org/content/early/2014/06/23/fampra.cmu034.full
1280% of patients
41/3
of patientsbelieve POC ads are supported by their physician
263%
of patients
of US adults
31%
CONNECTING THE DOTS OF POINT OF CARE ENGAGEMENT OPPORTUNITIES
2/3have an Internet-capable mobile device with them during their POC journey
1
of adultstalked with a physician about the information they found online
believe that a lack of resources at the point of care is a challenge to physician-patient communication
use the Internet to determine their medical condition (or the condition of another person)
26is the average time a patientspends in the waiting room
453%
23%3
of patients
30%6
discuss
5
look up something related to theirhealth on a mobile device while inthe waiting room
something they see in the waiting room with their HCP
seek out information online after visiting their physician
100%6
of patientssaid materials found in the waiting room were credible
6
1
who use mobile devices believe they help expedite decision-making
7
56% of physicians
is the average time spent by physicians on Electronic Health Records (EHRs)
8
8 minutes
106 of pharmacistsencounter patients looking for co-pay cards at least a few times per week
1150% of patientshave their prescriptions filled the same day
go online during patient consultations, with 31% using tablets
40% 8% of physicians
More than7
2 hours per day9
is the average time pharmacists spend counseling patients
of physicians
minutes