Podcasting for BeginnersPeter Baron, edSocialMedia & AdmissionsQuest

Thursday, July 2, 2009

Photo credit: donnaidh_sidhehttp://www.flickr.com/photos/donnaidh_sidhe/1032985990/

Thursday, July 2, 2009

New Rules of PR & MarketingDavid Meerman Scott

Thursday, July 2, 2009

twitter.com/dmscott

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gobbledygook

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Photo Credit: Thomas Hawk

AdmissionsQuest (AQ) offers a comprehensive school search web portal for families interested in enrolling their son or daughter in a private boarding or day school.

Daily, we dedicate ourselves to providing parents, students, and school admission professionals with a unique combination of internet based admission information and expertise, along with personal service and support.

Outbound marketing

Thursday, July 2, 2009

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Thursday, July 2, 2009

A real conversation...

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Thursday, July 2, 2009

216,000,000

Source: Universal McCann: Wave.3 (3/2008)

Thursday, July 2, 2009

What is a podcast?

A podcast is a series of audio or video digital

media files which is distributed over the Internet by

syndicated download, through Web feeds, to portable

media players and personal computers.http://en.wikipedia.org/wiki/Podcasting

Thursday, July 2, 2009

IN SIMPLER TERMS...

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VoicePhoto credit: Archie McPhee Seattle

http://www.flickr.com/photos/archiemcphee/3074742967/sizes/l/

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Story Telling

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WHY SHOULD I PODCAST?

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Adds a layer of richness to your site:

• It lets people hear your voice, story

• Easy to produce, keep up-to-update

• Records your school’s narrative

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WESTOVER SCHOOLCentennial

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WHY SHOULD I PODCAST?

Portable content...

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How do I get started?

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PROJECT

DATE CLIENTDATE NAMEPHOTO CREDIT: ERICKSON

BROADCASTWWW.ERICKSONBROADCAST.COM

/PART15.HTM

DO I NEED A PROFESSIONAL STUDIO?

Thursday, July 2, 2009

Assemble an inexpensive toolbox.

Photo credit: Struan Toymakerswww.struantoys.co.nz/View_Toys_1.html

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Microphones comes in lots of shapes & sizes...

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Some tools are perfect mates!

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Video podcasting!Thursday, July 2, 2009

Editing options

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GARAGEBANDThursday, July 2, 2009

AUDACITYThursday, July 2, 2009

Many hosting options

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PROMOTING & DISTRIBUTING YOUR PODCASTBOTH AT HOME & AWAY

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There’s not enough time in the day. How do I manage all the directories?

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AS SIMPLE AS PRESSING ENTER!LET RSS DO THE WORK FOR YOU.

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ITUNES: THE KING OF EDUCATIONAL PODCASTSTIME TO RESERVE YOUR REAL ESTATE!

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Podcast examples?

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CAMPUS TALKPODCAST EXAMPLES

Photo credit: OldShoeWomanhttp://www.flickr.com/photos/judybaxter/45956014//

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CLASS DISCUSSIONPODCAST EXAMPLES

Photo credit: PeskyLibraryhttp://www.flickr.com/photos/peskylibrary/354928756/sizes/l/

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CLASS PROJECTPODCAST EXAMPLES

Photo credit: feministjuliehttp://www.flickr.com/photos/peskylibrary/354928756/sizes/l/

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ATHLETE OF THE WEEKPODCAST EXAMPLES: INTERVIEW SERIES

Photo credit: heraldposthttp://www.flickr.com/photos/heraldpost/2472706737/

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FACULTY SPOTLIGHTPODCAST EXAMPLES: INTERVIEW SERIES

Photo credit: Wonderlanehttp://www.flickr.com/photos/wonderlane/37531816/

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ALUMNI UPDATEPODCAST EXAMPLES: INTERVIEW SERIES

Photo credit: profstewartrkhttp://www.flickr.com/photos/profstewartrk/3442039755/sizes/l/

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ADMISSION PROCESSPODCAST EXAMPLES: HOW TO SERIES

Photo credit: redjarhttp://www.flickr.com/photos/redjar/114095703/sizes/l/

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APPLYING FOR FINANCIAL AIDPODCAST EXAMPLES: HOW TO SERIES

Photo credit: Financial Aid Podcasthttp://www.flickr.com/photos/financialaidpodcast/2363112893/

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PLANNED GIVINGPODCAST EXAMPLES: HOW TO SERIES

Photo credit: qwrrtyhttp://www.flickr.com/photos/qwrrty/3446221502/sizes/l/

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HOW TO GET INVOLVEDPODCAST EXAMPLES: HOW TO SERIES

Photo credit: leehttp://www.flickr.com/photos/lsevenoaks/13964702/sizes/o/

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Podcast in action

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Room 208, 3/4 Students in Wells, ME

+

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Professional Development OpportunitiesEdTech Talk: 21st Century Learning

www.edtechtalk.com

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St. Anne’s-Belfield SchoolHead’s Podcast

www.stab.org/podcast/list.aspx?ModuleID=188

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Boarding School Podcast

Thursday, July 2, 2009

+++++++++

Some final thoughts• Not necessary to spend big $$ on gear

• Find your voice, format

• Practice makes perfect

• Be consistent

• Focus on show prep

• Outline the episode

• Interviewing a guest? Pronounce your guest’s name correctly!

• Provide questions in advance

• Call to action

Thursday, July 2, 2009

Stay Connected!Peter BaronAdmissionsQuest

Email pbaron@admissionsquest.comTwitter twitter.com/admissionsquest twitter.com/peterdbaron

Vimeo vimeo.com/boardingschoolsYoutube youtube.com/user/BoardingSchoolsFlickr flickr.com/photos/30990415@N02/

Site www.admissionsquest.comBlog www.admissionsquest.com/peterbaronedSocMe www.edsocialmedia.com

Thursday, July 2, 2009